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|  |  |  |  |  |  |\n| WHAT | Problems you solve for this buyer?\u003Cbr>Why are they buying from you? |  |  |  |  |  |  |\n|  | Actions you'd like them to take:\u003Cbr>Purchase |  |  |  |  |  |  |\n|  | Enquire |  |  |  |  |  |  |\n|  | Connect |  |  |  |  |  |  |\n|  | Free download (Lead magnet) |  |  |  |  |  |  |\n| WHY | How are you remarkable? |  |  |  |  |  |  |\n|  | Proof\u003Cbr>Guarantees, testimonials, press etc. |  |  |  |  |  |  |\n| WHERE | Where are they?\u003Cbr>Google, blogs, Facebook, X, Instagram, Chatbots etc. |  |  |  |  |  |  |\n|  | Who do they trust? |  |  |  |  |  |  |\n| HOW | Content is King (Strategy)\u003Cbr>What will you publish? |  |  |  |  |  |  |\n|  | Words and phrases buyers type into Google and Chatbots |  |  |  |  |  |  |\n|  | Marketing is Queen (Tactics)\u003Cbr>Blog, X, YouTube, email, newsletter, e-books, Facebook, Instagram, podcasts etc. |  |  |  |  |  |  |\n| WHEN | Things to do this week: |  |  | SCORECARD | No. of Purchases: |  |  |\n|  | ... this month: |  |  |  | No. of Enquiries: |  |  |\n|  | ... this quarter: |  |  |  | No. of Connections: |  |  |\n|  | ... this year: |  |  |  | No. of Downloads: |  |  |\n\n[Free Download](Free Download at www.bluewiremedia.com.au/web-strategy-planning-template)[ at www.bluewiremedia.com.au/web-strategy-planning-template](Free Download at www.bluewiremedia.com.au/web-strategy-planning-template)[ ](Free Download at www.bluewiremedia.com.au/web-strategy-planning-template)[Bluewire Media](Bluewire Media www.bluewiremedia.com.au @Bluewire_Media)[ www.bluewiremedia.com.au @Bluewire_Media](Bluewire Media www.bluewiremedia.com.au @Bluewire_Media)[ ](Bluewire Media www.bluewiremedia.com.au @Bluewire_Media)[David Meerman Scott](David Meerman Scott www.DavidMeermanScott.com @dmscott)[ www.DavidMeermanScott.com @dmscott](David Meerman Scott www.DavidMeermanScott.com @dmscott)  \n© 2024 by Bluewire Media and David Meerman Scott v12 .0 This work is licensed under Creative Commons BY-NC-SA 4.0 Make this template your own. Feel free to share and adapt.  \nGOAL RESULT","cbCais3T0SueoPiJ","https://ap.wps.com/l/cbCais3T0SueoPiJ","pdf",1837442,"English","# Marketing Strategy Planning\n## Buyer Persona (WHO)\n## Customer Actions and Value (WHAT)\n## Remarkability and Proof (WHY)\n## Channel Mapping (WHERE)\n## Content Strategy and Tactics (HOW)\n## Timeline and Scorecard (WHEN)","[{\"question\":\"What information does the template capture under “WHO” and “WHAT”?\",\"answer\":\"It collects a buyer persona description and identifies the problems the company solves and the reasons the buyer purchases.\"},{\"question\":\"How does the template help define differentiation under “WHY”?\",\"answer\":\"It prompts teams to describe what makes the offer remarkable and to list proof such as guarantees, testimonials, or press coverage.\"},{\"question\":\"How are results measured using the “WHEN” section?\",\"answer\":\"It provides a weekly, monthly, quarterly, and yearly checklist paired with a scorecard tracking purchases, enquiries, connections, and downloads.\"}]","Marketing Strategy Planning Template - v12.0 - Buyer Personas and Scorecard | PDF",1789170467]