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It guides positioning through brand personality, creative approach, tone of voice, and keyword phrases buyers search for. The template then maps marketing tactics and content strategy channels, and organizes actionable tasks across today, next week, and next month, including when and where buyers are reached.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-strategy-planning-template-content-strategy-and-action-plan/241113/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-strategy-planning-template-content-strategy-and-action-plan/241113.png","ImageObject",442,249,{"name":88,"@type":89},"Evangeline","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":30},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What information should be filled in for the buyer persona?","Question",{"text":108,"@type":109},"The template asks who the buyer is and what problems they have, then focuses on how the company addresses those problems and why the buyer would choose the offering.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the template define a company's “remarkable” value?",{"text":113,"@type":109},"It prompts users to specify the value they bring, list proof and credibility indicators (such as testimonials or guarantees), and describe the company personality and creative approach.",{"name":115,"@type":106,"acceptedAnswer":116},"How are marketing tasks organized in the template?",{"text":117,"@type":109},"It separates actions into a timeline: things to do today, next week, and next month, alongside a section for desired buyer actions such as enquire, order, buy, or connect.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},241113,1791480764,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":30,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},13056703019662,"https://ap-avatar.wpscdn.com/avatar/be000253a8e92610077?_k=1778726343310543188","Marketing Strategy Planning Template  \ncompany name product|service  \nWHO  \nBUYER PERSONA  \nDescription  \nWho is this person?  \nWhat problems does this buyer have?   \nHOW  \n\n|  |  |  |\n| --- | --- | --- |\n|  |  |  |\n| How are you remarkable?\u003Cbr>What value do you bring? |  |  |\n| Proof\u003Cbr>Credibility indicators, guarantees, testimonials etc. |  |  |\n| Where are they?\u003Cbr>Google, blogs, Facebook, Twitter etc. |  |  |\n| Your company personality\u003Cbr>What kind of company are you? |  |  |\n| Creative\u003Cbr>Look and feel |  |  |\n| Tone of voice\u003Cbr>Language you’d use |  |  |\n| Keyword phrases?\u003Cbr>What buyers type into Google |  |  |\n| Marketing tactics & Content strategy\u003Cbr>Blog, Twitter, YouTube, email newsletter, Google Ads, e-books, webinars, podcasts, etc. |  |  |\n| Things to do today\u003Cbr>1.\u003Cbr>2.\u003Cbr>3. | Things to do next week\u003Cbr>1.\u003Cbr>2.\u003Cbr>3. | Things to do next month\u003Cbr>1.\u003Cbr>2.\u003Cbr>3. |\n\nWHAT  \nProblems you solve for this buyer?  \nWhy are they buying from you?  \nActions you’d like them to take  \nEnquire, order, buy, connect etc.  \nWHY  \nWHERE  \nWHEN  \n1 ::  \n2 ::  \n[David Meerman Scott](David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com | @dmscott)[ | www.davidmeermanscott.com | www.webinknow.com | @dmscott](David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com | @dmscott)[ ](David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com | @dmscott)[Bluewire Media](Bluewire Media | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media)[ | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media](Bluewire Media | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media)  \n© 2010 by Bluewire Media and David Meerman Scott  \nCopyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email it to whomever.  \n[David Meerman Scott](David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com | @dmscott)[ | www.davidmeermanscott.com | www.webinknow.com | @dmscott](David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com | @dmscott) © 2010 by Bluewire Media and David Meerman Scott  \n[Bluewire Media](Bluewire Media | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media Copyright)[ | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media](Bluewire Media | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media Copyright)[ Copyright](Bluewire Media | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media Copyright) holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email it to whomever.","cbCaim2Nzwn8375y","https://ap.wps.com/l/cbCaim2Nzwn8375y","pdf",145474,"English","# WHO\n## Buyer persona\n\n# HOW\n## Value, proof, and credibility\n## Where buyers are found\n## Company personality and creative direction\n## Tone of voice and keyword phrases\n## Marketing tactics & content strategy\n\n# Things to do by timeline\n## Today\n## Next week\n## Next month\n\n# WHAT / WHY / WHERE / WHEN\n## Problems solved and reasons to buy\n## Desired actions for the buyer","[{\"question\":\"What information should be filled in for the buyer persona?\",\"answer\":\"The template asks who the buyer is and what problems they have, then focuses on how the company addresses those problems and why the buyer would choose the offering.\"},{\"question\":\"How does the template define a company's “remarkable” value?\",\"answer\":\"It prompts users to specify the value they bring, list proof and credibility indicators (such as testimonials or guarantees), and describe the company personality and creative approach.\"},{\"question\":\"How are marketing tasks organized in the template?\",\"answer\":\"It separates actions into a timeline: things to do today, next week, and next month, alongside a section for desired buyer actions such as enquire, order, buy, or connect.\"}]","Marketing Strategy Planning Template - Content strategy and action plan | PDF",1789170474]