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A commitment to excellence, service, and a willingness to assist as needed are expectations for all employees.  \nJOB SUMMARY  \nAssists with the creation, development, coordination, and implementation of the College's marketing, advertising, public relations and community relations programs to ensure the College’s community, regional, state, and national presence.  \nESSENTIAL DUTIES AND RESPONSIBILITIES  \n• Assists with coordination and sustainment of all aspects of internal and external communications, including news media relations, a diverse array of print/electronic publications, website and social media initiatives.  \n• Assists with planning, coordination and implementation of the College’s marketing, advertising, public relations and community relations programs to parallel the goals and mission of the College.  \n• Assists with establishment, nurturing and maintenance of positive relationships with internal and external stakeholders.  \n• Assists with arrangement and preparation of personnel for print and broadcast media interviews.  \n• Conceives and executes a vision for photographing student life events/activities, academic programs, meetings, special events, campus physical spaces, structures, architectural and historical details, college wide and community events for use in publications, ad campaigns and social media channels.  \n• Schedules and coordinates photo shoots.  \n• Collaborates with marketing team to select appropriate images for use in college publications and social media channels.  \n• Maintains and updates the College’s social media channels.  \n• Composes correspondence, media messages, articles, press releases, announcements, presentations and other oral/written communications to meet the College’s outreach needs.  \n• Assists with the implementation of marketing plans.  \n• Assists with the design and production of all print and electronic marketing materials such as brochures, posters, flyers, television, radio, Internet and social media ads that are produced inhouse.  \n• Enhances quality of digital images to prepare them for publication in print or digital media.  \n• Assists in the identification of appropriate students, faculty, staff, community members and locations for assigned photo shoots.  \n• Assists in the production of multimedia presentations that include audio, video and still photography, for online environments, including websites and social media.  \n• Archives images in a digital repository to make them easily retrievable and searchable by category, word search, etc.  \n• Assists with the coordination of College events.  \n• Serves as a liaison with the media, vendors and the College’s various departments.  \n• Assists with development of scripts for television, radio and Internet ads.  \n• Assists with community and alumni relations.  \n• Participates in community and social events that promote the College.  \n• Attends the workplace regularly, reports to work punctually and follows a work schedule to keep up with the demands of the worksite.  \n• Completes duties and responsibilities in compliance with college standards, policies and guidelines.  \n• Uses interpersonal skills and makes sound judgments to decide how duties and responsibilities are completed between coworkers, the supervisory chain, faculty, staff, students and customers.  \n• Completes all required training and professional development sessions sponsored by Texas Southmost College (TSC) .  \n• Supports the values and institutional goals as defined in the College’s Strategic Plan.  \n• Working hours may include evenings, holidays or weekends depending on deadline requirements and special events.  \n• Reports to the","cbCailHBJhVG0BLO","https://ap.wps.com/l/cbCailHBJhVG0BLO","pdf",165420,"English","# Job Summary\n## Essential Duties and Responsibilities\n## Required Knowledge and Skills","[{\"question\":\"What programs does the Marketing Specialist help create and implement?\",\"answer\":\"The role assists with marketing, advertising, public relations, and community relations programs to strengthen the college’s presence locally and nationally.\"},{\"question\":\"What communication and media tasks are included?\",\"answer\":\"It covers internal and external communications, news media relations, preparing personnel for print and broadcast interviews, and composing media messages, press releases, and other outreach communications.\"},{\"question\":\"What skills and tools are required for this position?\",\"answer\":\"The position requires knowledge of public and media relations ethics, working knowledge of PC environments and marketing technology, ability to learn graphic design software, and competence with social media platforms and campaigns.\"}]","Marketing Specialist - Job Description | PDF",1789317457]