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planning and executing marketing initiatives to enhance brand awareness, generate sales leads, and contribute to business objectives. Candidates should possess foundational marketing knowledge, exceptional execution skills, and keen insights into social media marketing trends.  \n1. Marketing Campaign Execution (25%)  \no Execute online/offline campaigns (e.g., exhibitions, industry forums, seminars, webinars) .  \no Liaise with event organizers for contracts, payments, and coordination.  \no Manage event logistics, vendor communications, on-site coordination, and post-event follow-up.  \no Track campaign performance, conduct data analysis, and compile post-event reports.  \n2. Digital Marketing Operations (30%)  \no Manage content on company website, WeChat Official Account, and social media platforms (e.g., Xiaohongshu, Douyin) .  \no Oversee online advertising campaigns.  \no Support foundational SEO/SEM initiatives.  \n3. Content Marketing Support (15%)  \no Assist in creating, editing, translating, and proofreading marketing collateral (e.g., product materials, brochures, press releases, blog posts, social media copy) .  \no Coordinate with third-party industry media and advertising agencies.  \n4. Market Intelligence Analysis (10%)  \no Collect market intelligence, industry trends, and competitor insights; perform preliminary analysis.  \no Generate regular campaign reports with data-driven recommendations.  \n5. Sales Support (15%)  \no Qualify, assign, and track leads generated from marketing activities.  \no Provide sales teams with marketing collateral and tools.  \n6. Brand Management (3%)  \no Ensure all materials align with brand guidelines and visual identity.  \no Monitor online sentiment to uphold brand reputation.  \n7. Administrative Duties (2%)  \no Assist in daily administrative tasks for the marketing department.  \no Complete ad-hoc projects as assigned.  \nQualifications:  \n1. Education:  \no Bachelor’s degree or above. Marketing, Advertising, Communications, Business Administration or related fields are preferred.  \n2. Experience:  \no 3-5 years in digital/marketing roles.  \no Experience in health & wellness, internet, or FMCG industries is a plus.  \n3. Skills & Knowledge:  \no Excellent verbal/written communication skills in Chinese.  \no Proficient English (CET-6+ equivalent) .  \no Advanced MS Office (Word, Excel, PowerPoint) .  \no Familiarity with major social platforms (WeChat, Weibo, Douyin, Bilibili, Xiaohongshu) .  \no Basic data analysis and logical thinking abilities.  \no Experience in campaign planning/execution.  \no Strong execution, learning agility, and resilience under pressure.  \no Collaborative team player with cross-functional coordination skills.  \no Detail-oriented and accountable.  \n4. Personal Attributes:  \no Passionate about marketing; proactive and innovative.  \no Solution-driven with meticulous attention to detail.","cbCainhijP1JorlA","https://ap.wps.com/l/cbCainhijP1JorlA","pdf",272002,"English","# Position Overview\n## Key Responsibilities\n## Qualifications","[{\"question\":\"What are the core responsibilities of the Marketing Specialist in the Shanghai China region?\",\"answer\":\"The role executes online/offline campaigns, manages digital marketing operations, supports content marketing, analyzes market intelligence, qualifies leads, and assists with brand management and administrative tasks.\"},{\"question\":\"Which digital channels and platforms does the role cover?\",\"answer\":\"It manages content on the company website, WeChat Official Account, and social media platforms including Xiaohongshu and Douyin, and also supports foundational SEO/SEM and online advertising campaigns.\"},{\"question\":\"What qualifications are required for this position?\",\"answer\":\"Candidates should have a bachelor’s degree or above, 3–5 years of digital/marketing experience, strong Chinese communication skills, proficient English, advanced MS Office skills, familiarity with major social platforms, and solid data analysis and execution ability.\"}]","Marketing Specialist Job Description - 0805 | PDF"]