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Every section is optional—delete what your stakeholders don't read.  \n\n| Company / client |  |\n| --- | --- |\n| Reporting period | e.g. 1–31 March |\n| Prepared by |  |\n| Date prepared |  |\n| Report cadence | Monthly |\n| Audience for this report | e.g. CMO + exec team |\n\nExecutive summary  \nThree sentences maximum: what happened, why it happened, what you're doing next.  \n\n|  |\n| --- |\n|  |\n|  |\n|  |\n|  |\n\nKPI dashboard  \nGoal versus actual, with the previous period for context.  \n\n| Metric | Channel | Goal | Actual | Prev | Pacing |\n| --- | --- | --- | --- | --- | --- |\n| Sessions / users | All channels |  |  |  |  |\n| New leads (MQLs) | All channels |  |  |  |  |\n| Sales-qualified leads | All channels |  |  |  |  |\n| Customers won | All channels |  |  |  |  |\n| Pipeline value | All channels |  |  |  |  |\n| Revenue attributed | All channels |  |  |  |  |\n| Marketing spend | All channels |  |  |  |  |\n| Cost per lead | All channels |  |  |  |  |\n| Customer acquisition cost | All channels |  |  |  |  |\n| Return on ad spend | Paid |  |  |  |  |\n\nMarketing report template—Letaido Page 1  \nSEO performance  \n\n| Metric | This period | Last period | Change | Note |\n| --- | --- | --- | --- | --- |\n| Organic sessions |  |  |  |  |\n| Organic conversions |  |  |  |  |\n| Non-branded clicks |  |  |  |  |\n| Branded clicks |  |  |  |  |\n| Impressions |  |  |  |  |\n| Average position |  |  |  |  |\n| Keywords in top 3 |  |  |  |  |\n| Keywords in top 10 |  |  |  |  |\n| Referring domains |  |  |  |  |\n| New pages published |  |  |  |  |\n| Core Web Vitals pass rate |  |  |  |  |\n\nPaid performance  \n\n| Metric | This period | Last period | Change | Note |\n| --- | --- | --- | --- | --- |\n| Impressions |  |  |  |  |\n| Clicks |  |  |  |  |\n| Click-through rate |  |  |  |  |\n| Average cost per click |  |  |  |  |\n| Spend |  |  |  |  |\n| Conversions |  |  |  |  |\n| Cost per conversion |  |  |  |  |\n| Return on ad spend |  |  |  |  |\n| Top-performing ad creative |  |  |  |  |\n| Wasted spend (zero-conversion t | erms) |  |  |  |\n\nMarketing report template—Letaido Page 2  \nSocial performance  \n\n| Metric | This period | Last period | Change | Note |\n| --- | --- | --- | --- | --- |\n| Followers |  |  |  |  |\n| Net new followers |  |  |  |  |\n| Posts published |  |  |  |  |\n| Impressions |  |  |  |  |\n| Engagements |  |  |  |  |\n| Engagement rate |  |  |  |  |\n| Link clicks |  |  |  |  |\n| Referral sessions |  |  |  |  |\n| Top-performing post |  |  |  |  |\n| Share of voice vs competitors |  |  |  |  |\n\nEmail performance  \n\n| Metric | This period | Last period | Change | Note |\n| --- | --- | --- | --- | --- |\n| List size |  |  |  |  |\n| Net new subscribers |  |  |  |  |\n| Unsubscribes |  |  |  |  |\n| Campaigns sent |  |  |  |  |\n| Open rate |  |  |  |  |\n| Click-through rate |  |  |  |  |\n| Click-to-open rate |  |  |  |  |\n| Conversions |  |  |  |  |\n| Revenue attributed |  |  |  |  |\n| Deliverability / bounce rate |  |  |  |  |\n\nMarketing report template—Letaido Page 3  \nWebsite performance  \n\n| Metric | This period | Last period | Change | Note |\n| --- | --- | --- | --- | --- |\n| Sessions |  |  |  |  |\n| Users |  |  |  |  |\n| New vs returning split |  |  |  |  |\n| Pages per session |  |  |  |  |\n| Average engagement time |  |  |  |  |\n| Bounce rate |  |  |  |  |\n| Top landing pages |  |  |  |  |\n| Top exit pages |  |  |  |  |\n| Conversion rate |  |  |  |  |\n| Mobile vs desktop split |  |  |  |  |\n\nMarketing report template—Letaido Page 4  \nConversion funnel  \n\n| Stage | Volume | Conv. from previous | Conv. from top |\n| --- | --- | --- | --- |\n| Impressions / reach |  |  |  |\n| Sessions |  |  |  |\n| Engaged sessions |  |  |  |\n| Leads |  |  |  |\n| Sales-qualified leads |  |  |  |\n| Opportunities |  |  |  |\n| Customers |  |  |  |\n\nBudget and return  \n\n| Line item | Planned | Actual | Variance | Revenue | ROI |\n| --- | --- | --- | --- | --- | --- |\n| Paid search |  |  |  |  |  |\n| Paid social |  |  |  |  |  |\n|","cbCaifAN2pRccKL4","https://ap.wps.com/l/cbCaifAN2pRccKL4","pdf",12300,6,"English","# Executive summary\n# KPI dashboard\n## SEO performance\n## Paid performance\n## Social performance\n## Email performance\n## Website performance\n## Conversion funnel\n## Budget and return\n# Insights\n# Next actions","[{\"question\":\"What information does the executive summary section require?\",\"answer\":\"It uses three sentences maximum to explain what happened, why it happened, and what to do next.\"},{\"question\":\"How should KPI dashboard results be presented?\",\"answer\":\"Show goal versus actual performance and include the previous period for context, with change and pacing where applicable.\"},{\"question\":\"What does the insights section focus on?\",\"answer\":\"It highlights what worked, what didn’t, why the numbers moved, what actions will address it, and what decisions or approvals are needed from stakeholders.\"}]","Marketing report template - Letaido - Monthly marketing KPI dashboard | PDF",1789265431]