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It outlines the legal services offered, defines an ideal niche target market, and sets business development goals across one-, three-, six-, and twelve-month horizons. The plan specifies chosen marketing tactics, a daily business development activities schedule, and a marketing budget, illustrating how to translate networking, content marketing, speaking engagements, and referrals into measurable outcomes.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-plans-template-and-completed-sample-law-practice-marketing-plan/353445/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-plans-template-and-completed-sample-law-practice-marketing-plan/353445.png","ImageObject",442,249,{"name":88,"@type":89},"Jake","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What sections are included in the marketing plan template?","Question",{"text":109,"@type":110},"The template covers offered legal services, an ideal niche target market, business development goals by timeframe, chosen marketing tactics, daily business development activities, and a marketing budget.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How are business development goals structured in the completed sample?",{"text":114,"@type":110},"Goals are listed for one-month, three-month, six-month, and twelve-month periods, including targets for revenue, number of clients, referral sources, relationships, publications, speaking engagements, and relationship-building actions like press outreach.",{"name":116,"@type":107,"acceptedAnswer":117},"What marketing tactics and daily activities are recommended in the completed plan?",{"text":118,"@type":110},"Tactics include blogging and promoting links, deepening vendor relationships, publishing or coauthoring articles with vendor materials, and securing speaking engagements through vendors. 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Jolliffe, © (2013) the Institute of Continuing Legal Education, [www.icle.org](www.icle.org. The forms are)[. The forms are](www.icle.org. The forms are) reprinted with permission from Elizabeth A. Jolliffe, Your Benchmark Coach, [www.yourbenchmarkcoach.com](www.yourbenchmarkcoach.com).  \nSAMPLE LAW PRACTICE MARKETING PLAN (TEMPLATE)  \n1. Legal services to be offered:  \n2. Ideal niche target market:  \n3. Business Development Goals:  \n[a. one-month](a. one-month) business development goals:  \nb. three-month business development goals:  \nc. six-month business development goals:  \nd. twelve-month business development goals:  \n4. Chosen marketing tactics to develop business:  \na.    \nb    \nc.    \n5. Daily business development activities plan:  \n6. Marketing budget:  \nCourtesy of the Institute of Continuing Legal Education (ICLE) .  \nThis material is reprinted with permission from the How-to Kit, “Create a Marketing Plan  \nfor Your Small Law Firm,” by Elizabeth A. Jolliffe, © (2013) the Institute of Continuing Legal Education, [www.icle.org](www.icle.org. The forms are)[. The forms are](www.icle.org. The forms are) reprinted with permission from  \nElizabeth A. Jolliffe, Your Benchmark Coach, [www.yourbenchmarkcoach.com](www.yourbenchmarkcoach.com).  \nSAMPLE LAW PRACTICE MARKETING PLAN (COMPLETED)  \n1. Legal services to be offered: employment counseling to employers  \n2. Ideal niche target market: Small health care related entities in my tri-county area (those with fewer than 100 employees) .  \n3. Business development goals:  \na. One-month business development goals:  \ni. Develop and practice my 20-second self-introduction.  \nii. Get my key marketing tools in place (business cards, website, and other online presence) .  \niii. Research current legal, business, and/or personal challenges that my target market faces.  \niv. Based on my selected marketing tactics, identify the publications, groups, events, contacts, to implement my marketing tactics.  \nv. Make a list of all of the entities within my target market in the tri-county area.  \nvi. Go through the lists I developed in the Law Practice Target Market Contacts  \nWorksheet and confirm names and current contact information. Set up Google alerts.  \nvii. Start setting up coffees and other times to get together with my contacts.  \nb. Three-month business development goals:  \ni. $5,000 monthly revenue (from all sources)  \nii. 3 health care related clients  \niii. 10 referral sources/potential referral sources and LinkedIn with all of them  \niv. 12 new relationships with people/entities in my target market (meet two for coffee, lunch, drinks, or at evening event per week)  \nv. Establish a relationship with members of the press or other media interested in issues involving my target market.  \nvi. Write weekly blog posts.  \nvii. Volunteer to organize an event as a member of the State Bar of Michigan’s Employment Law Section.  \nviii. Become an ICLE Partner and attend ICLE’s employment law related seminars.  \nix. Make a habit of your daily or weekly business development activities.  \nx. Become comfortable with and use my 20-second self-introduction.  \nc. Six-month business development goals:  \ni. $7,000 monthly revenue (from all sources)  \nii. 5 health care related clients  \niii. 15 referral sources/potential referral sources  \niv. 24 new relationships with people/entities in my target market  \nv. 4 articles published for my target market  \nvi. 3 speaking engagements  \nvii. Write weekly blog posts.  \nd. Twelve-month business development goals:  \ni. $9,000 monthly revenue (from all sources, not just target market)  \nii. 10 health care related clients  \niii. 25 referral sources/potential referral sources (take them to lunch two times a year)  \niv. 48 new relationships with people/entities in my target market  \nv. 8 articles ","cbCaihajVoResDwV","https://ap.wps.com/l/cbCaihajVoResDwV","pdf",189507,"English","# Marketing Plans\n## Template and Completed\n## Sample Law Practice Marketing Plan (Template)\n## Sample Law Practice Marketing Plan (Completed)","[{\"question\":\"What sections are included in the marketing plan template?\",\"answer\":\"The template covers offered legal services, an ideal niche target market, business development goals by timeframe, chosen marketing tactics, daily business development activities, and a marketing budget.\"},{\"question\":\"How are business development goals structured in the completed sample?\",\"answer\":\"Goals are listed for one-month, three-month, six-month, and twelve-month periods, including targets for revenue, number of clients, referral sources, relationships, publications, speaking engagements, and relationship-building actions like press outreach.\"},{\"question\":\"What marketing tactics and daily activities are recommended in the completed plan?\",\"answer\":\"Tactics include blogging and promoting links, deepening vendor relationships, publishing or coauthoring articles with vendor materials, and securing speaking engagements through vendors. Daily activities focus on LinkedIn outreach and engagement, reposting relevant articles, scheduling meetings like coffee or lunches with referral sources, writing weekly blog posts, using Google alerts, and building a list of blog topics.\"}]","Marketing Plans - Template and Completed - Sample Law Practice Marketing Plan | PDF",1790105424]