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Business overview…………………………….p. 2  \n2. Target market…………………………………..p. 3  \n3. Competitors…………………………………….p. 7  \n4. Channels………………………………………..p. 9  \n5. Marketing technology………………………….p. 13  \n6. Artificial intelligence……………………………p. 15  \n7. Return on investment………………………….p. 17  \n8. Next steps………………………………………p. 20  \n1. Business overview  \nWhat does your business do?  \nWho does it serve? Be as specific as possible, and limit your marketing plan to serving the narrow audience you choose in this question. If you try to appeal to everyone, you’ll end up appealing to nobody.  \nWhat makes your offer unique? What’s your USP? Again, be as specific as possible.  \n2. Target market  \nHow big is your target market?  \nWhere are your target customers based?  \nAre you marketing to:  \n● Businesses (B2B)  \n● Consumers (B2C)  \n● Both  \nWhat are your customers’ demographic characteristics? Reflect on age, gender, ethnicity, marital status, income, and anything else you think makes sense.  \nWhat are your customers’ psychographic characteristics? Reflect on opinions, priorities, personality, lifestyle and anything else you think makes sense.  \nCreate 1-3 buyer personas. For each persona, list pain points, goals, challenges and objections. Limit yourself to 1 buyer person if you’re an early-stage business to avoid overwhelm.  \nPersona 1  \nPersona 2  \nPersona 3  \nWho is your ideal customer?  \nDescribe your ideal customer’s customer journey.  \n3. Competitors  \nWho are your 3 biggest competitors?  \nWhat are they offering? Competitor 1 offering  \nCompetitor 2 offering  \nCompetitor 3 offering  \nWhat parts of their solution do you lack, and what parts of your solution do they lack?  \nCompetitor 1 analysis  \nCompetitor 2 analysis  \nCompetitor 3 analysis  \nHow will you ensure that this competitive analysis stays up to date going forward?  \n4. Channels  \nIn this section, you’ll plan which channels you’re going to use to connect with your customers. If you’re just getting started, choose one of these channels and ignore the others.  \nReflect on your social media strategy: Which sites are you going to be on?  \nHow often are you going to post?  \nWho’s going to post?  \nWhat’s the voice of your brand?  \nHow are you going to ensure engagement?  \nReflect on your content marketing strategy: How much content are you going to produce?  \nWho’s going to create it?  \nWhere is it going to be published?  \nHow are you going to decide what to produce?  \nWhat content formats will you use?","cbCaim5AYXPEwmNv","https://ap.wps.com/l/cbCaim5AYXPEwmNv","pdf",147864,20,"English","# Business overview\n# Target market\n# Competitors\n# Channels\n# Marketing technology\n# Artificial intelligence\n# Return on investment\n# Next steps","[{\"question\":\"How does the template suggest handling competitors?\",\"answer\":\"It asks for the three biggest competitors, what each offers, analysis of gaps in both their solutions and yours, and a plan to keep the competitive analysis up to date.\"}]","Marketing Plan Template - Fill Out the Marketing Strategy Sections | PDF",1790137156,7]