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The role uses strong analytics to interpret marketing metrics, improve conversion through reporting, and develop campaign flows including personalization, testing, lead scoring, emails, and landing pages. It also covers SEO, Google Analytics, social media analysis, and defining digital trends and best practices, aligned KPIs, and cross-functional communication with sales and development teams.","Marketing Operations Specialist  \nThe Marketing Operations Specialist position requires an individual that is able to work in a flexible, fast-paced environment and within cross-functional teams. The individual will own our marketing automation platform, and will inform the digital marketing strategy and implement best practices and processes for The Center for Leadership Studies. We will look to the Marketing Operations Specialist to offer ideas, and provide solutions as the organization develops its sophistication through marketing automation.  \nThe Marketing Operations Specialist will need to use their strong analytical capabilities to understand key marketing metrics to inform the digital strategy. Communication skills will be paramount in order to verbalize growth strategies across the organization as we seek to leverage marketing technology to its fullest. The Marketing Operations Specialist reports to the Director of Marketing and works closely the Lead Development Representative, Marketing, Sales and Commercial Operations teams. This role requires an individual that is highly analytical, organized and has strong communication skills that thrive in a teamoriented environment.  \nKey Responsibilities  \n􀁸 Own the marketing automation platform within our organization  \no Build programs, campaign flows and personalization, testing, lead scoring, data, emails, and landing pages  \no Build and analyze reports to improve conversion  \no Conduct internal marketing automation training; serve as the subject matter expert (SME)  \n􀁸 SEO and Google Analytics  \n􀁸 Social media analysis and growth strategy  \n􀁸 Define and implement digital trends and best practices  \n􀁸 Identify KPIs that align with business objectives  \n􀁸 Communicate with LDR for lead lists  \nRequirements  \n􀁸 Currently living in the Raleigh/Durham area or willing to relocate  \n􀁸 Marketing automation experience (Marketo highly preferred)  \n􀁸 Marketo Certified Expert (preferred)  \n􀁸 Customer Relationship Management experience (SalesForce highly preferred)  \n􀁸 Understand Google Analytics and SEO  \n􀁸 Understanding of HTML and CSS  \n􀁸 Ability to utilize WordPress and InDesign  \n􀁸 Demonstrate proficiency in Microsoft Programs (Outlook, Word, PowerPoint, Excel)  \n􀁸 Maintain an awareness of current trends in digital marketing and marketing automation  \n􀁸 Good prioritization skills with a sense of urgency to accomplish tasks and projects  \n􀁸 Strong attention to detail  \n􀁸 Exceptional leadership and communication skills, both verbal and written, demonstrated by ability to interact with other team members  \n􀁸 Team-oriented with a desire to pitch in where needed for the good of the business and customer  \n􀁸 Ability to thrive in a very fast-paced and dynamically changing environment  \n􀁸 Sense of ownership and pride in work  \n[Inquiries](Inquiries marketing@situational.com)[ ](Inquiries marketing@situational.com)[marketing@situational.com](Inquiries marketing@situational.com)  \nCompany Overview  \nFor more than 45 years, The Center for Leadership Studies (CLS), founded by Dr. Paul Hersey, has been the global home of the original Situational Leadership® Model. With over 14 million leaders trained, Situational Leadership® is the most successful and widely adopted leadership model available. Deployed in more than 70% of Fortune 500 companies, Situational Leadership® transcends cultural and generational differences and equips leaders around the globe with the skills necessary to address a specific challenge, drive behavior change and increase productivity. CLS’ diverse product portfolio includes a comprehensive off-the-shelf leadership curriculum founded on our proven, research-based competency model. In addition, CLS has more than 25 years of experience designing and developing award-winning custom training solutions.  \nCLS services customers both domestically and internationally through an extensive network comprised of over 200 learning professionals in more than 35 countries. 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It also requires identifying KPIs aligned with business objectives.\"},{\"question\":\"What requirements and preferred qualifications are listed?\",\"answer\":\"The candidate should be in the Raleigh/Durham area or willing to relocate and have marketing automation experience, with Marketo highly preferred. Marketo Certified Expert is preferred, along with CRM experience (Salesforce preferred) and knowledge of Google Analytics, SEO, HTML/CSS, WordPress, and InDesign.\"}]","Marketing Operations Specialist | PDF",1789372298,2,{"code":4,"msg":77,"data":78},"ok",{"site_id":70,"language":69,"slug":79,"title":59,"keywords":58,"description":60,"schema_data":80,"social_meta":134,"head_meta":136,"extra_data":138,"updated_unix":139},"marketing-operations-specialist",{"@graph":81,"@context":133},[82,96,116],{"@type":83,"itemListElement":84},"BreadcrumbList",[85,89,91,94],{"item":86,"name":87,"@type":88,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":90,"name":10,"@type":88,"position":75},"https://docshare.wps.com/template/",{"item":92,"name":16,"@type":88,"position":93},"https://docshare.wps.com/template/resumes/",3,{"item":95,"name":59,"@type":88,"position":67},"https://docshare.wps.com/template/marketing-operations-specialist/263614/",{"url":95,"name":59,"@type":97,"image":98,"author":103,"headline":59,"publisher":105,"fileFormat":108,"inLanguage":69,"description":60,"dateModified":109,"datePublished":110,"encodingFormat":108,"isAccessibleForFree":111,"interactionStatistic":112},"DigitalDocument",{"url":99,"@type":100,"width":101,"height":102},"https://docshare.wps.com/thumbnails/marketing-operations-specialist/263614.png","ImageObject",442,249,{"name":57,"@type":104},"Person",{"url":86,"name":106,"@type":107},"DocShare","Organization","application/pdf","2026-09-27","2026-09-14",true,{"@type":113,"interactionType":114,"userInteractionCount":66},"InteractionCounter",{"@type":115},"ViewAction",{"@type":117,"mainEntity":118},"FAQPage",[119,125,129],{"name":120,"@type":121,"acceptedAnswer":122},"What are the core responsibilities of a Marketing Operations Specialist?","Question",{"text":123,"@type":124},"They own the marketing automation platform and create campaign flows such as personalization, testing, lead scoring, emails, and landing pages. They also build and analyze reports to improve conversion and support internal training as the subject matter expert.","Answer",{"name":126,"@type":121,"acceptedAnswer":127},"Which analytics and digital marketing areas are included in the role?",{"text":128,"@type":124},"The position covers SEO and Google Analytics, social media analysis and growth strategy, and defining and implementing digital trends and best practices. It also requires identifying KPIs aligned with business objectives.",{"name":130,"@type":121,"acceptedAnswer":131},"What requirements and preferred qualifications are listed?",{"text":132,"@type":124},"The candidate should be in the Raleigh/Durham area or willing to relocate and have marketing automation experience, with Marketo highly preferred. Marketo Certified Expert is preferred, along with CRM experience (Salesforce preferred) and knowledge of Google Analytics, SEO, HTML/CSS, WordPress, and InDesign.","https://schema.org",{"og:url":95,"og:type":135,"og:title":59,"og:site_name":106,"og:description":60},"article",{"robots":137,"canonical":95},"index,follow",{"doc_id":55,"site_id":70},1790353439]