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The role drives operational success through budgeting, policy and procedures, reporting, and marketing technology planning. Responsibilities include forecasting expenses, maintaining onboarding-ready processes, building business development reporting tools, tracking win/loss and referral metrics, managing client consent documentation, and evaluating CRM and marketing platforms to optimize lead generation. The manager is expected to lead projects, communicate action steps, and deliver ROI-informed improvements. The position requires strong communication, people management, judgment, and project management, with travel as needed, and 5+ years of relevant experience.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":16,"@type":70,"position":76},"https://docshare.wps.com/template/resumes/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-operations-manager-job-description-marketing-operations/263610/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-operations-manager-job-description-marketing-operations/263610.png","ImageObject",442,249,{"name":88,"@type":89},"Jasmine","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-05","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":79},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the core responsibilities of the Marketing Operations Manager?","Question",{"text":108,"@type":109},"The manager ensures Marketing and Business Development teams have the tools, systems, and data needed to execute effectively, with ownership of budgeting, reporting, processes, and marketing technology planning.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the role manage budgeting and expense reporting?",{"text":113,"@type":109},"It develops the department-wide annual budget with leadership, oversees monthly actuals versus budget, and produces dashboards and reports with Finance, plus mid-year and year-end forecasts with budget owners.",{"name":115,"@type":106,"acceptedAnswer":116},"Which marketing technology and systems experience is helpful?",{"text":117,"@type":109},"Experience with Aderant, Foundation, and CRM is helpful, along with the ability to evaluate, deploy, configure, integrate, and optimize marketing technology platforms.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},263610,1790324238,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":15,"category_name":16,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":79,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},2336478487870,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Job Title: Marketing Operations Manager  \nDepartment: Business Development & Marketing  \nOffice: Boston, New York or Washington, DC  \nReports to: Chief Marketing Officer  \nStatus: Exempt  \nPosition Summary  \nThe Manager, Marketing Operations is responsible for operational functions such as budgeting, developing and overseeing policies and procedures, reporting, and marketing technology across the firm's Marketing and Business Development departments. The Manager must be a strategic, processoriented self-starter. This position also requires a client-focused, service-oriented mentality. The position sits in the Business Development & Marketing Department and reports to the Chief Marketing Officer (CMO) .  \nJob Responsibilities  \nThe mandate of the Marketing Operations Manager is to enable the Marketing Department to be successful by implementing and monitoring the tools, systems, and data they need to execute effectively.  \nBudget  \n• Working with the Chief Marketing Officer, Managing Directors, and all budget owners, develop department-wide budget for all marketing and client development expenses as part of the annual budget/planning process.  \n• Oversee the update of monthly actual expenses against budget and work with the Finance Department to produce dashboards and reports by practice and industry group, and department.  \n• Develop mid-year and year-end forecasts, working with all budget owners to understand actual and projected expenses.  \nPolicies and Procedures  \n• Work with functional area leaders to ensure that department processes are documented to ensure effective onboarding / training and knowledge transfer across team.  \n• Ensure that policies and procedures are current and easily located.  \n• Provide easy access to key marketing materials and databases.  \nBusiness Development Tracking and Reporting  \n• Work closely with the Chief Marketing Officer in creating and implementing new client development reporting tools.  \n• Track and provide monthly updates detailing business development activity and successes (win/loss ratios, referrals, return on networking investments, upcoming activities) .  \n• Working closely with the Chief Marketing Officer and the Business Development team, develop and oversee processes and procedures for improved matter tracking activities for all practice and industry groups. Ensure appropriate details are captured in the firm's experience management system for easy output to proposal materials.  \n• Oversee acquisition and documentation of client consent to use names, logos and matter descriptions in marketing materials.  \n• Experience with Aderant, Foundation, and CRM is helpful.  \nMarketing Technology  \n• Collaborate with marketing, business development, and IT leaders on the definition, development, and maintenance of marketing technology strategic and operational plans.  \n• Evaluate, select, deploy, and customize new technology to drive lead generation and qualification; Oversee the configuration, management, maintenance, integration, and optimization of the department’s marketing technologies. Project manage marketing technology projects to ensure that tasks are completed: schedule and facilitate project-related team meetings, communicate action steps to the team, and help the team track and evaluate return on investment.  \n• Maintain knowledge of business processes, industry, and technology trends to better define and communicate the roadmap and rationale for future marketing and business development technology solutions.  \nStrategic Initiatives  \n• Work with the Chief Marketing Officer, the Chief Talent Officer, the Director of Recruiting, and the Chair of Firm Integration on lateral partner integration projects.  \n• Support the Chief Marketing Officer, Chief Executive Officer, and Managing Directors in the execution of certain initiatives related to the firm’s strategic plan using project management techniques.  \n• Provide support on other cross-department marketing and business develop","cbCaigRouwMBW5pN","https://ap.wps.com/l/cbCaigRouwMBW5pN","pdf",149687,"English","# Position Summary\n# Job Responsibilities\n# Budget\n# Policies and Procedures\n# Business Development Tracking and Reporting\n# Marketing Technology\n# Strategic Initiatives\n# Qualifications\n# Education/Experience","[{\"question\":\"What are the core responsibilities of the Marketing Operations Manager?\",\"answer\":\"The manager ensures Marketing and Business Development teams have the tools, systems, and data needed to execute effectively, with ownership of budgeting, reporting, processes, and marketing technology planning.\"},{\"question\":\"How does the role manage budgeting and expense reporting?\",\"answer\":\"It develops the department-wide annual budget with leadership, oversees monthly actuals versus budget, and produces dashboards and reports with Finance, plus mid-year and year-end forecasts with budget owners.\"},{\"question\":\"Which marketing technology and systems experience is helpful?\",\"answer\":\"Experience with Aderant, Foundation, and CRM is helpful, along with the ability to evaluate, deploy, configure, integrate, and optimize marketing technology platforms.\"}]","Marketing Operations Manager Job Description - Marketing Operations | PDF",1789372291]