[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-375313-105":53,"doc-detail-375313-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","marketing-on-social-media-phase-3-of-5-lesson-overview","Marketing on Social Media - Phase 3 of 5 - Lesson Overview","","Marketing on Social Media lesson materials for grade 9-12 focus on helping students understand the role of social media in business marketing and research. Learners examine positive and negative posts, practice proper posting etiquette, and create a 30-day posting calendar to develop skills for handling critical feedback. The lesson emphasizes etiquette, professionalism, clear communication, and comparing pros and cons of social platforms, supported by checklists, online resources, and digital or paper evaluation activities.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-on-social-media-phase-3-of-5-lesson-overview/375313/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-on-social-media-phase-3-of-5-lesson-overview/375313.png","ImageObject",442,249,{"name":88,"@type":89},"Quinn Holloway","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What will students learn to do by the end of this lesson?","Question",{"text":109,"@type":110},"Students will learn to explore social media’s power and reach, demonstrate platform etiquette, compare pros and cons, compose types of posts on different platforms, and analyze which demographic groups use each platform most.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the lesson help students handle negative or critical social media posts?",{"text":114,"@type":110},"Students examine both positive and negative business posts, focusing on appropriate do’s and don’ts and on how to respond professionally and respectfully to complaints or critical feedback.",{"name":116,"@type":107,"acceptedAnswer":117},"What materials and resources are used during the lesson?",{"text":118,"@type":110},"Students and teachers use internet access, computers, access to social media platforms, a blank monthly calendar template, and website resources such as YouTube and Padlet, along with handouts like a publishing checklist and business owners’ do’s and don’ts.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},375313,1791031817,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":30,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},2336474466712,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","Marketing on Social Media  \nIllinois CTE Endorsement Area: Business, Marketing and Computer Education  \nTeacher and Student Editions  \nOriginal Lesson Developers: Trisha Campbell and Betsy Westergreen ILCTE Leader, Betsy Westergreen Converted to Format by Karen Aldworth  \nJanuary, 2020 Current Phase of Lesson: Phase 3 of 5  \nLesson Overview:  \nSocial media has become an accepted part of business marketing. With social media comes a very large audience of customers for a business as well as, a valuable research tool for businesses. By exploring both positive and negative social media posts from chosen businesses and creating a 30-day calendar of posts for a group at their school, the student will learn the do's and don'ts of posting and how to best handle the negative and critical posts.  \nClasses or Discipline:  \n• Marketing  \n• Entrepreneurship  \n• Business Communication  \n• Introduction to Business  \nCareer Cluster:  \n● Business Management & Administration  \nIllinois CTE Endorsement Area  \n● Marketing  \nGrade Level(s):  \n• Appropriate for grade levels 9-12  \nSuggested Days/Minutes: Four (4) 90-minute class periods  \nLearning Objectives:  \nAt the conclusion of this lesson, students will be able to:  \n• Explore the power and reach of social media.  \n• Demonstrate the etiquette of the platform.  \n• Compare pros and cons of social media.  \n• Compose types of posts on various platforms ([i.e. live](i.e. live) feed, event, image).  \n• Explore which demographic group uses each platform the most.  \nStandards Addressed:  \nNational Business Education Standards  \n● Apply interpersonal skills in personal and professional environments to communicate effectively.  \n● Recognize that entrepreneurs possess unique characteristics and examine the role of innovation in entrepreneurial opportunities.  \n● Demonstrate respectful, responsible, and ethical behavior in a digital world.  \n● Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society.  \nCommon Core Learning Standards:  \nWriting Standards 6-12 level  \n4. Production and Distribution of Writing Grade 9-10: Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.  \nEnduring Understandings:  \n􀂐 Proper etiquette should remain a guiding map for the student's future posts/engagement on social media.  \n􀂐 Students would use the skills acquired for communication, advertising, market research, community feedback.  \nResources and References:  \n􀂐 Access to Internet for both student and teacher  \n􀂐 Access to computer for both student and teacher  \n􀂐 Access to social media platforms  \n􀂐 Any type of blank monthly calendar template  \n􀂐 Website:  \n• YouTube  \n•  Padlet  \n􀂐 Handouts:  \n•  Social Media Publishing Checklist  \n•  Checklist Teacher Resource:  \n•  Social Media Etiquette for Business Owners: 25 Do's & Don'ts  \nEssential Employability Skills:  \nThere are four essential employability skills  \n• Personal Ethic: integrity, respect, perseverance, positive attitude  \n• Work Ethic: dependability, professionalism  \n• Teamwork: critical thinking, effective and cooperative work  \n• Communication: active listening, clear communication  \nThe focus of this lesson is on positive attitude, professionalism, and clear communication.  \n\n| Skill | How it is addressed: |\n| --- | --- |\n| Personal Ethic: Positive Attitude | Students will need to display a positive attitude when they are in discussion with others. It can specifically be addressed when discussing complaints and the effects of negative posts.\u003Cbr>Explain Step 4 |\n| Work Ethics: Professionalism | Students need to maintain professionalism while creating their constructive criticism and the social media plan for the school’s club or organization.\u003Cbr>Elaborate/Extend: Step 1 |\n| Communication: Clear Communication | Students need to be clear when discussing their examples of positive and negative business","cbCaiopXil2E4IV9","https://ap.wps.com/l/cbCaiopXil2E4IV9","pdf",2610332,"English","# Lesson Overview\n## Learning Objectives\n## Standards Addressed\n## Enduring Understandings\n## Resources and References\n## Essential Employability Skills\n## Skill-to-Instruction Mapping\n## Suggested Differentiation Strategies\n## Pre-Assessment","[{\"question\":\"What will students learn to do by the end of this lesson?\",\"answer\":\"Students will learn to explore social media’s power and reach, demonstrate platform etiquette, compare pros and cons, compose types of posts on different platforms, and analyze which demographic groups use each platform most.\"},{\"question\":\"How does the lesson help students handle negative or critical social media posts?\",\"answer\":\"Students examine both positive and negative business posts, focusing on appropriate do’s and don’ts and on how to respond professionally and respectfully to complaints or critical feedback.\"},{\"question\":\"What materials and resources are used during the lesson?\",\"answer\":\"Students and teachers use internet access, computers, access to social media platforms, a blank monthly calendar template, and website resources such as YouTube and Padlet, along with handouts like a publishing checklist and business owners’ do’s and don’ts.\"}]","Marketing on Social Media - Phase 3 of 5 - Lesson Overview | PDF",1790213062,6]