[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-257475-105":3,"detail-sidebar-cat-1-en-105":80,"doc-detail-257475-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","marketing-officer-digital-marketing-job-description","Marketing Officer - Digital Marketing Job Description","","Marketing Officer (Digital Marketing) develops and delivers an end-to-end marketing strategy to strengthen a school’s brand presence online and offline. The role manages digital campaigns, social media operations, promotional content, events, and consistent branding across channels, while partnering with internal departments to support admissions and community engagement. 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This role involves managing digital campaigns, overseeing promotional materials, coordinating events, and ensuring consistent branding across all marketing channels. The Marketing Officer will work closely with various departments to support admissions, strengthen community engagement, and promote the school’s mission.  \nDuties and Responsibilities  \nDigital Marketing & Social Media  \n● Develops and executes digital marketing strategies to enhance online visibility and engagement.  \n● Manages and maintains the school’s social media presence across platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn.  \n● Creates and curates engaging content, including written, graphic, and video materials, ensuring brand consistency.  \n● Monitors online conversations, engages with the community, and responds to inquiries professionally.  \n● Tracks digital marketing performance using analytics tools and provides insights for continuous improvement.  \n● Oversees the editorial calendar (Loomly) and ensures the timely publication of content.  \nTraditional Marketing & Public Relations  \n● Creates and manages marketing materials such as brochures, newsletters, press releases, and advertisements.  \n● Coordinates with external agencies, printers, and media outlets to develop and distribute promotional content.  \n● Monitors market trends and competitor activities to identify opportunities for brand positioning.  \n● Develops and maintains relationships with media contacts and stakeholders to enhance public relations efforts.  \nEvent Management & Brand Promotion  \n● Organises and supports key school events, including Open Days, Graduation, Agent Forums, and networking events.  \n● Assists in the planning and promotion of virtual events such as online Open Days.  \n● Works closely with the Director of Admissions and Marketing to ensure events align with the school’s strategic goals.  \n● Collaborates with the school photographer/videographer to produce high-quality promotional materials.  \nGeneral Marketing & Administration  \n● Ensures all marketing initiatives align with the school’s mission, vision, and branding guidelines.  \n● Manages the school’s marketing budget and evaluates the effectiveness of campaigns.  \n● Maintains digital asset libraries, including images and videos, for marketing use.  \n● Keeps up to date with industry trends and best practices to enhance marketing effectiveness.  \n● Performs other marketing-related duties as required.  \nKnowledge, Skills, and Abilities Required  \n● Strong understanding of both digital and traditional marketing strategies.  \n● Excellent creative writing, editorial, and storytelling skills.  \n● Proficiency in marketing tools such as Google Drive (Sheets, Docs, Slides), Canva, and Loomly.  \n● Data analysis skills to track and optimise marketing performance.  \n● Strong project management and organisational skills, with the ability to multitask.  \n● Excellent interpersonal and communication skills to engage with diverse stakeholders.  \n● Experience in event planning, public relations, and brand management.  \n● Ability to work independently and collaboratively as part of a team.","cbCaibEy9pPG8xK4","https://ap.wps.com/l/cbCaibEy9pPG8xK4","pdf",167439,"English","# Job Summary\n# Duties and Responsibilities\n## Digital Marketing & Social Media\n## Traditional Marketing & Public Relations\n## Event Management & Brand Promotion\n## General Marketing & Administration\n# Knowledge, Skills, and Abilities Required","[{\"question\":\"What is the core purpose of the Marketing Officer (Digital Marketing) role?\",\"answer\":\"The role develops and delivers a comprehensive marketing strategy to enhance the school’s brand presence online and offline while supporting admissions, community engagement, and the school mission.\"},{\"question\":\"Which digital marketing and social media responsibilities are included?\",\"answer\":\"The position develops digital strategies, manages school social media across major platforms, creates and curates consistent content, monitors conversations, responds to inquiries, and tracks performance using analytics tools and an editorial calendar.\"},{\"question\":\"What traditional marketing, PR, and event tasks does the role cover?\",\"answer\":\"The role creates and manages brochures, newsletters, press releases, and advertisements; coordinates with external partners for promotion; monitors market trends and builds media relationships; and organizes key school events and virtual promotions.\"}]","Marketing Officer - Digital Marketing Job Description | PDF"]