[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-243807-105":3,"doc-detail-243807-en":81,"detail-sidebar-cat-1-en-105":99},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","marketing-manager-user-guide-reporting-version-1","MARKETING MANAGER USER GUIDE - Reporting - Version 1","","Marketing Manager Reporting focuses on tracking the performance of Grab ad campaigns through a real-time reporting dashboard. It explains available report types across campaigns, ad groups, individual ads, keywords, geography, and time, along with how to filter entities and metrics for targeted insights. The guide covers report layout features such as KPI cards, trending charts, grid filtering, customization of metrics, and exporting data. It also highlights differences for non-Grab merchants and supports trend visualization in line and bar formats.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/marketing-manager-user-guide-reporting-version-1/243807/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/marketing-manager-user-guide-reporting-version-1/243807.png","ImageObject",442,249,{"name":42,"@type":43},"Riley West","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-21","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",19,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"Where can users view ad performance in the Grab app?","Question",{"text":63,"@type":64},"Users can track campaign performance through a real-time reporting dashboard after launching a campaign in the Grab app.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What report types are available in the reporting dashboard?",{"text":68,"@type":64},"Available reports include Campaigns, Ad Groups, Ads, Keyword, Geography, and Time, each showing performance across key metrics.",{"name":70,"@type":61,"acceptedAnswer":71},"How can users analyze performance over time and compare metrics?",{"text":72,"@type":64},"Users can use trending charts to view time trends or compare stats, with line graphs for metrics across time intervals and bar graphs for focusing on a metric across a chosen dimension.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},243807,1791420776,{"code":4,"msg":82,"data":83},"success",{"doc_id":79,"user_id":84,"nickname":42,"user_avatar":85,"doc_module":22,"category_id":86,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":87,"file_id":88,"file_url":89,"file_type":90,"file_size":91,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":92,"language":93,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":94,"faqs":95,"seo_title":96,"seo_description":12,"update_tm":97,"read_time":98},1099523885074,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",11,"MARKETING MANAGER USER GUIDE  \nReporting  \nWhere do your ads show in the Grab app?  \nOnce you’ve launched your campaign, it’s important to keep track of their success. With our real-time reporting dashboard, you can:  \nMeasure returns: Understand the true cost and impact of your marketing campaigns.  \nStay updated: Check in on your campaign performance at any time.  \nImprove results: Slice and dice data to extract nuanced insights that help make your campaigns more effective.  \nAvailable reports  \n\n| Type | Description |\n| --- | --- |\n| Campaigns | See how your campaign is performing with key awareness, engagement and conversion metrics |\n| Ad Groups | Review how each ad group is performing across key metrics |\n| Ads | Check into the details at an ad level |\n| Keyword | See how keywords are performing across your campaigns |\n| Geography | Keep an eye on how your campaigns perform in different geographical areas |\n| Time | Keep track of how your campaigns perform over time |\n\nReports overview  \nFilter  \nUse entity and metric filters to customise your reports and extract focused insights  \nNavigate  \nQuickly jump to the reports most important to you  \n*New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon  \n1  \n*  \n*  \n2  \nReports overview  \nKPI cards  \nQuickly understand what’s going on, deepdive or take action immediately  \nTrending charts  \nUnderstand time trends or compare stats easily and effortlessly  \nGrid  \nFilter, sort and group by any entity and any metric  \n1  \n2  \n*  \n*  \n3  \n*New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon  \nReports overview  \nCustomise  \nAdd or remove metrics to see what’s most important to you  \nExport  \nExport your data in multiple formats for executive and non-executive sharing  \n*New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon  \n2  \n1  \n1  \nReports overview  \nNo keywords report  \nNon-Grab merchants will not seethe Keywords report  \nVideo completion rate (VCR)  \nNon-Grab merchants will see the VCR metric instead of Return on Ad Spend (ROAS)  \nNote, there are a few differences across the reports for non-Grab merchants.  \n*New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon  \n2  \nReport structure  \nProgressive level of detail  \nAll reports start with at-a-glance metrics so you can quickly see how your campaigns or ads are performing.  \nAs you move down the screen, you’ll see more detail with trend charts.  \nFull ad, ad group and campaign data is available in the grid at the bottom of the screen.  \n*New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon  \n*  \n*  \nTrend  \ncharts  \nTrend charts are designed to give you a quick, visual insight into how your campaigns are performing  \nagainst selected metrics.  \n*  \n*  \nTip: Prefer to deep-dive into the details? You can hide your trends chart to give more screen space to your data grid.  \n*New & Improved Dashboard, Targeted Audience and Demographic tabs coming soon  \nTrend charts  \nTrend charts are available in two formatsline and bar graphs.  \n1 Line graphs  \nUse a line graph to visualise one or two key metrics broken down into selected time intervals.  \n2 Bar graphs  \nBar graphs let you focus on one key metric across aselected dimension, such as all campaigns.  \n1  \n2","cbCaiaGgBpGzBllZ","https://ap.wps.com/l/cbCaiaGgBpGzBllZ","pdf",4948850,38,"English","# Reporting\n## Available reports\n## Reports overview\n### Filter and navigation\n### KPI cards and trending charts\n### Grid and customization\n### Export\n## No keywords report\n## Report structure and trend charts\n## Trend charts formats","[{\"question\":\"Where can users view ad performance in the Grab app?\",\"answer\":\"Users can track campaign performance through a real-time reporting dashboard after launching a campaign in the Grab app.\"},{\"question\":\"What report types are available in the reporting dashboard?\",\"answer\":\"Available reports include Campaigns, Ad Groups, Ads, Keyword, Geography, and Time, each showing performance across key metrics.\"},{\"question\":\"How can users analyze performance over time and compare metrics?\",\"answer\":\"Users can use trending charts to view time trends or compare stats, with line graphs for metrics across time intervals and bar graphs for focusing on a metric across a chosen dimension.\"}]","MARKETING MANAGER USER GUIDE - Reporting - Version 1 | PDF",1789208903,13,{"code":4,"msg":82,"data":100},[101,104,109,114,119,124,129,134,139],{"id":86,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":102,"slug":103},90,"presentations",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},12,"Resumes",80,"resumes",{"id":110,"doc_module":22,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},14,"Invoices",70,"invoices",{"id":115,"doc_module":22,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},15,"Posters",60,"posters",{"id":120,"doc_module":22,"doc_module_name":25,"category_name":121,"show_sort_weight":122,"slug":123},16,"Social Media",50,"social-media",{"id":125,"doc_module":22,"doc_module_name":25,"category_name":126,"show_sort_weight":127,"slug":128},17,"Forms",40,"forms",{"id":130,"doc_module":22,"doc_module_name":25,"category_name":131,"show_sort_weight":132,"slug":133},18,"Letters",30,"letters",{"id":135,"doc_module":22,"doc_module_name":25,"category_name":136,"show_sort_weight":137,"slug":138},21,"Paper Templates",5,"papers-templates",{"id":140,"doc_module":22,"doc_module_name":25,"category_name":141,"show_sort_weight":4,"slug":142},158,"General","general-158"]