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The role coordinates the integrated marketing plan across advertising, public relations, special events, and ancillary revenue, supervises the marketing team, manages sponsorship objectives, and drives tourism-focused programs. Core duties include budgeting, sales forecasting, research and evaluation of marketing effectiveness, media and community relations, website database maintenance, and supporting leasing through local leads and property positioning.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-director-job-description/258272/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-director-job-description/258272.png","ImageObject",442,249,{"name":88,"@type":89},"wps_ap_test_251126_0180","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-22","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the primary responsibilities of the Marketing Director?","Question",{"text":108,"@type":109},"Lead marketing and communication efforts for the shopping center to achieve center goals, including coordinating and implementing the marketing and communications plan.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What key activities does the role handle for advertising and promotions?",{"text":113,"@type":109},"Plan and execute integrated advertising, targeted consumer initiatives (e.g., direct mail, incentives, newsletters), and special events with tenant coordination and entertainment.",{"name":115,"@type":106,"acceptedAnswer":116},"What qualifications and experience are required?",{"text":117,"@type":109},"A bachelor’s degree with emphasis in marketing, advertising, journalism, or business administration, plus seven to ten years of relevant retail experience, with strong organizational skills and flexibility in working hours.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},258272,1789320753,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":73},8796095027276,"https://avatar.qwps.com/avatar/d3BzX2FwX3Rlc3RfMjUxMTI2XzAxODA=","RED DEVELOPMENT, LLC  \nJob Description  \nJob Title: Marketing Director  \nReports to: General Manager  \nRESPONSIBILITIES AND DUTIES  \nSummary  \nThe Marketing Director is responsible for leading the marketing and communication efforts of the shopping center and to achieve the center’s goals. These responsibilities include coordinating, overseeing and implementing all aspects of the center’s marketing and communications plan including marketing, advertising, public relations, special event planning and ancillary revenue income. He/She will oversee the marketing team including the Marketing and Sponsorships Specialist, Marketing Coordinator and Marketing Intern (when applicable); establish a working relationship with the center staff; RED’s corporate teams; contractors, vendors and agencies/freelancers; media; community leaders; and tenants. Additionally, the Marketing Director should implement programs specifically targeted at tourism, promoting the entertainment components of the project and is responsible for the property’s sponsorship goals, plus should be proficient in budgeting and sales forecasting.  \nEssential Duties and Responsibilities  \nPlan and implement a strategic, overall marketing and communications program for the shopping center.  \n• Plan and effectively execute an integrated advertising program to enhance tenant sales and generate positive results for the overall success of the center.  \n• Plan and implement targeted consumer initiatives such as direct mail, shopper incentive programs, and email and printed newsletters.  \n• Plan and implement center’s special events including tenant coordination, entertainment, vendors, decorations and value-added opportunities.  \n• Coordinate public relations efforts that maintain the center in a favorable light, creates interest in the center, promotes special events, and increases exposure of tenants, builds relationships with key media, and enhances the overall perception of the center.  \n• Coordinate a community relations program that makes the center an integral part of the trade area and a community resource.  \n• Maintain center’s Web site registered shopper database.  \n• Assist with center’s leasing efforts by maintaining vacant storefronts, generating local leasing leads, and participating in regular leasing and asset meetings.  \nPosition the center as an entertainment destination. Create opportunities to constantly amaze and entertain guests.  \nDevelop and implement opportunities within the regional market to attract tourism and the hospitality industry throughout the West.  \nIncrease, through sponsorships, trade-outs, partnership marketing and merchant involvement, the financial resources for coordinating effective marketing opportunities throughout the center.  \nEvaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, tenant success and community support.  \nConduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and to be proactive in marketing efforts.  \nParticipate in the development of, administer and maintain the complete, yearly allocated marketing budget, including non-event and non-advertising related items, for the assigned center. Provide sales forecasting, based on available data, for center and pertinent tenants.  \nUnderstand and meet legal requirements for special events, vendor contracts, volunteer guidelines, etc. , as they pertain to implementing the marketing plan.  \nPrepare and provide regular verbal and written reports including marketing plan summary, sales updates, public relations value, competitive analysis, traffic counts, etc. , to corporate and center management, investment partners and other designated parties.  \nDevelop and implement a tenant relations program that includes, but is not limited to, regular tenant meetings, tenant newsletter, personal calls and visits, customized marketing plans and ","cbCaiakpzxS7JVdC","https://ap.wps.com/l/cbCaiakpzxS7JVdC","pdf",57666,"English","# Responsibilities and Duties\n## Summary\n## Essential Duties and Responsibilities\n## Supervisory Responsibilities\n## Travel Expectations\n## Qualifications\n## Education and/or Experience","[{\"question\":\"What are the primary responsibilities of the Marketing Director?\",\"answer\":\"Lead marketing and communication efforts for the shopping center to achieve center goals, including coordinating and implementing the marketing and communications plan.\"},{\"question\":\"What key activities does the role handle for advertising and promotions?\",\"answer\":\"Plan and execute integrated advertising, targeted consumer initiatives (e.g., direct mail, incentives, newsletters), and special events with tenant coordination and entertainment.\"},{\"question\":\"What qualifications and experience are required?\",\"answer\":\"A bachelor’s degree with emphasis in marketing, advertising, journalism, or business administration, plus seven to ten years of relevant retail experience, with strong organizational skills and flexibility in working hours.\"}]","Marketing Director - Job Description | PDF"]