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The role supports marketing and communications to promote the garden, attract visitors, strengthen public image, and improve membership and donor engagement. Responsibilities span digital and print content creation, photography and videography, KPI tracking across web, email, social and media, and managing public channels including website, social platforms, e-newsletters, and a mobile app. Requires relevant education, at least one year of marketing experience, strong communication, and proficiency with common design and web tools. 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The role also helps with membership and donor engagement through mission-driven content across multiple platforms.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Who does the Marketing Coordinator report to?",{"text":113,"@type":109},"The position reports to the Marketing & Communications Manager.",{"name":115,"@type":106,"acceptedAnswer":116},"What tools and skills are required for this role?",{"text":117,"@type":109},"The role lists experience with Canva and Adobe Creative Suite, plus familiarity with WordPress, SEO and web content management. 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A result of a collaboration between the cities of Portland and Suzhou—our sister city in China's Jiangsu province that is famous for its beautiful Ming dynasty gardens—Lan Su was built by Suzhou artisans and is one the most authentic Chinese gardens outside of China.  \nLan Su may have the purposeful career you have been wanting to grow with this position scope:  \nLan Su Chinese Garden is seeking a motivated and detail-oriented Marketing Coordinator to support the development and implementation of Lan Su’s marketing and communications efforts. Working as part of the Experience Department, this role helps promote Lan Su, attract visitors, support membership and donor engagement, and strengthen Lan Su’s public image. The Marketing Coordinator assists with creating and distributing mission-driven, culture-inspired content across broadcast, print, digital platforms, ensuring consistent and engaging storytelling that reflects the spirit ofLan Su.  \nMAIN RESPONSIBILITIES  \nObjectives: The Marketing Coordinator will support and work with the Marketing & Communications Manager on varying projects to assist with the outreach and promotion efforts for Lan Su’s events, cultural campaigns, membership, and organizational initiatives to help raise brand awareness and attract visitors to Lan Su.  \nJob Duties  \n• Collaborate closely with the Marketing & Communications Manager to develop and implement comprehensive content that tells Lan Su’s stories and enhances our brand identity.  \n• Support the creation, design, and management of both digital and print marketing materials, including advertisements, collateral, visitor resources, website, and social media.  \n• Capture, edit, and highlight key Lan Su moments—such as milestone events, cultural programs and festivals, plant collections, teahouse experiences, and art exhibits—through photography, videography, and graphic assets.  \n• Assist in tracking, analyzing, and reporting on key performance indicators to evaluate the success of in-house marketing initiatives, including social media growth, website traffic, email engagement, and media coverage.  \n• Assist in managing, editing, and monitoring public-facing communications channels, includingthe organization’s official website, social media platforms, e-newsletters, and mobile app.  \n• Software may include Canva, Adobe Creative Suite, MailChimp, WordPress, and other common marketing tools.  \n• Collaborate with people and partners of diverse ages, backgrounds, and experiences in a friendly and professional manner.  \n• Follow best practices to help organize and archive digital and print assets/media.  \n• Support execution of larger cultural campaigns, e.g. Lunar New Year  \n• Other duties and projects as assigned.  \nYou may not have everything needed. Perhaps you have a strong combination of experience, technical, academic skills, and passion in the following areas:  \n• Bachelor’s degree in marketing, communications, graphic design, or a related field, or comparable professional experience  \n• A minimum of one year of experience in marketing, copywriting, social media, and/or graphic design, preferably for a non-profit or community-based organization.  \n• Excellent written and verbal communication skills, including working with people of diverse ages, backgrounds, and experiences.  \n• Proficiency in Canva and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) for graphic design.  \n•","cbCaimkRKHFv5jAF","https://ap.wps.com/l/cbCaimkRKHFv5jAF","pdf",142368,"English","# Job Title and Overview\n## Position Details\n## Main Responsibilities\n## Job Duties\n## Qualifications and Requirements\n## Benefits","[{\"question\":\"What does the Marketing Coordinator do at Lan Su Chinese Garden?\",\"answer\":\"The Marketing Coordinator supports marketing and communications efforts to promote the garden, attract visitors, and strengthen public image. The role also helps with membership and donor engagement through mission-driven content across multiple platforms.\"},{\"question\":\"Who does the Marketing Coordinator report to?\",\"answer\":\"The position reports to the Marketing \\u0026 Communications Manager.\"},{\"question\":\"What tools and skills are required for this role?\",\"answer\":\"The role lists experience with Canva and Adobe Creative Suite, plus familiarity with WordPress, SEO and web content management. It also expects abilities in photography and video editing and competence with social media and e-newsletter platforms like Mailchimp.\"}]","Marketing Coordinator - Job Description | PDF",1789315549]