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This role will serve as the central contract for coordinating marketing efforts, managing external vendor relationships within marketing, and driving community engagement for our bank. The position balances strategic coordination with hands-on execution, supporting both internal programs and external outreach initiatives. While primarily a coordinator role, there is potential for growth into a more strategic marketing leadership position based on performance and organizational needs.  \nKey Responsibilities  \n1. Marketing Coordination & Vendor Management  \n• Report and work alongside the Business Development Officer to develop and execute campaigns that support the bank’s strategic goals.  \n• Serve as the primary liaison between bank leadership and external marketing  \nconsultants (who currently handle graphic design, campaign coordination and email marketing) to ensure alignment with brand messaging and strategic goals.  \n• Review and approve marketing materials (e.g. , social media posts, email campaigns) for consistency and compliance with bank policies.  \n• Track campaign performance and provide feedback to vendors to optimize results.  \n2. Basic Design & Content Creation  \n• Manage the bank’s social media channels and create weekly content to supplement content being provided by outside vendors.  \n• Create and edit marketing collaterals (e.g. , social media captions, press releases, blog posts) to ensure brand consistency.  \n• Work with departments across the bank to identify content opportunities and create campaigns around them (e.g. , customer testimonials, cyber security posts, educational pieces) .  \n• Use tools like Canva or Adobe Creative Suite for simple design tasks (e.g. , social media graphics, ﬂyers) to supplement external vendor work.  \n• Coordinate complex design and content creation projects with marketing consultants.  \n3. Local Marketing & Community Outreach  \n• Work with Business Development Officer to implement hyper-local marketing strategies to strengthen community ties (e.g. , partnerships with local businesses, sponsorships) .  \n• As needed, represent the bank at local events, sponsorships, and partnerships to strengthen community ties.  \n• Manage donation requests and present to management for approval.  \n• Develop press releases, newsletters, and internal communications to maintain visibility and stakeholder engagement.  \n4. Event & Program Management  \n• Event Management-Plan and execute bank-sponsored events (e.g. , annual shareholder meeting, customer appreciation events, county fair involvement,) and internal programs (e.g. , employee wellbeing initiatives, Casual for a Cause, community service efforts) .  \n• Event Management-Coordinate logistics, including vendor contracts, promotional material ordering, and post-event follow-ups.  \n• Program Management – Utilize reporting tools to data mine existing customer information to identify marketing opportunities.  \n• Program Management – Monitor marketing campaigns and utilize reporting tools to evaluate campaign success. Report on ﬁndings to Business Development Officer.  \n4. Internal Communications & Administrative Support  \n• Manage internal communications, including newsletters, employee recognition programs, and policy updates.  \n• Develop internal marketing programs to engage employees and further develop employee experience.  \n• Handle administrative tasks such as ordering promotional items, gift basket creation, tracking budgets, and maintaining marketing asset inventories.  \nRequired Skills & Qualiﬁcations  \n• Education: High school diploma or equivalent. Associates or Bachelor's degree in marketing, communications, or business management preferred.  \n• Communica","cbCaimCfMBeCR2Jl","https://ap.wps.com/l/cbCaimCfMBeCR2Jl","pdf",93926,"English","# Position Overview\n# Key Responsibilities\n## Marketing Coordination & Vendor Management\n## Basic Design & Content Creation\n## Local Marketing & Community Outreach\n## Event & Program Management\n## Internal Communications & Administrative Support\n# Required Skills & Qualifications\n# Additional Consideration\n# Benefits","[{\"question\":\"What does the Marketing Coordinator do day to day?\",\"answer\":\"The role coordinates marketing campaigns, manages external marketing consultants, creates weekly social content, and supports local outreach. It also tracks performance and provides feedback to optimize results.\"},{\"question\":\"Which responsibilities relate to vendors and campaign execution?\",\"answer\":\"The coordinator works with the Business Development Officer to develop and execute campaigns, serves as the liaison between leadership and external marketing consultants, and reviews and approves materials for brand and policy compliance.\"},{\"question\":\"What skills and qualifications are required?\",\"answer\":\"A high school diploma or equivalent is required, with an associate or bachelor’s degree in marketing, communications, or business preferred. The position also calls for strong communication, project management, basic social media knowledge, and preference for Canva/Adobe Creative Suite experience.\"}]","Marketing Coordinator - Job Description | PDF",1789315545]