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Responsibilities include coordinating marketing campaigns, writing and editing internal and external messaging, managing social media accounts with editorial calendars and performance reporting, updating district mobile applications, and overseeing signage and digital maps content. The role supports accessibility and compliance requirements, tracks recurring campaigns, provides analytics and recommendations, and assists long-term strategic planning while ensuring data accuracy and timely platform updates.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-communications-specialist-job-description/262073/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-communications-specialist-job-description/262073.png","ImageObject",442,249,{"name":88,"@type":89},"Emma Wilson","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-24","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What are the core responsibilities of the Marketing Communications Specialist?","Question",{"text":109,"@type":110},"Develops and deploys district-branded communications, writes and edits internal/external messaging, and uses digital communication systems to promote communications to students and the community.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the role manage social media performance?",{"text":114,"@type":110},"Oversees district social media accounts, maintains an editorial calendar, creates and curates content, monitors and analyzes key metrics, and compiles reports with recommendations.",{"name":116,"@type":107,"acceptedAnswer":117},"What types of updates and content does the specialist handle beyond social media?",{"text":118,"@type":110},"Coordinates mobile application updates with ITS, advises on physical and digital signage content and scheduling, and tracks digital map content revisions and updates.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},262073,1790186069,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},3848291630094,"https://eur-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","JOB TITLE: Marketing Communications Specialist  \nPAY GRADE: CL 23  \nLAST REVISED: July 2025  \nJob Descriptions/Class Specifications are intended to present a descriptive list of the range of duties performed by employees in the job and are not intended to reflect all duties performed within the job.  \nSierra College has a strong commitment to the achievement of equity and inclusion among its faculty, staff, and students and values the rich, diverse backgrounds that make up the campus community. A strong candidate for this position must have the understanding and ability to successfully support individuals with varying backgrounds. This includes persons with disabilities, various gender identities and sexual orientations, as well as individuals from historically underrepresented communities and other groups. Our District is committed to providing strategies for success and proactive student-centered practices and policies focused on eliminating equity gaps to ensure the District provides an inclusive educational and employment environment focused on strategies for success and equitable outcomes for all.  \nSUMMARY DESCRIPTION  \nUnder general supervision from assigned manager, uses a variety of technology platforms to develop and deploy content to promote communications throughout the District and local community that are consistent with the District’s branding tone and style; writes, edits, and formats internal and external messaging; and utilizes digital communication systems and applications.  \nREPRESENTATIVE DUTIES  \nThe following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.  \n1. Establishes and maintains methods for coordinating and tracking communications and marketing campaigns to students, staff, and the local community that are in keeping with the District brand and mission; utilizes a variety of technology tools and software to ensure consistent and timely delivery of communications; develops, writes, edits, and formats content to deliver relevant communication messages; coordinates and collaborates with departments to produce accurate content, determine timelines and deployments, and measure campaign effectiveness, including, but not limited to, retention and enrollment campaigns and special events and activities (i.e. , Natural History Museum, Foundation, etc. ); advises on appropriate communications, practices, systems, and messaging standards; creates, runs, and/or analyzes standard and ad hoc reports to monitor the results of communications systems; coordinates with Marketing, Information Technology Services (ITS), and the Research Office, to measure and assess effectiveness of communications.  \n2. Oversees the District’s social media accounts to ensure the District’s brand and mission; maintains editorial calendar for key social media campaigns; collaborates with department staff to create and curate written, graphic, and video content; monitors, measures, and analyzes key metrics and data for communications and social media campaigns to evaluate performance, engagement, and user experience; compiles results into reports for key stakeholders and translates data into recommendations for adjusting future social media content to achieve objectives.  \n3. Updates District mobile application(s) in coordination with ITS to promote enrollment and campus engagement; responsible for mobile application updates, content maintenance, branding, and implementing new features; provides application analytics and data to other departments, as needed.  \n4. Advises on and coordinates physical and digital signage content and scheduling.  \n5. Coordinates digital map content and collaborates with key stakeholders on revisions and updates.  \n6. Tracks all recurring or seasonal campaigns and/or messages and prepares a summary report reflect","cbCaieL5F3Nx4FVz","https://ap.wps.com/l/cbCaieL5F3Nx4FVz","pdf",47338,"English","# Job Title\n# Summary Description\n# Representative Duties\n## Communications Coordination\n## Social Media Oversight\n## Mobile Application Updates\n## Signage and Digital Maps\n## Campaign Tracking and Reporting\n## Strategic Planning and Systems Monitoring\n# Qualifications\n## Knowledge of\n## Ability to","[{\"question\":\"What are the core responsibilities of the Marketing Communications Specialist?\",\"answer\":\"Develops and deploys district-branded communications, writes and edits internal/external messaging, and uses digital communication systems to promote communications to students and the community.\"},{\"question\":\"How does the role manage social media performance?\",\"answer\":\"Oversees district social media accounts, maintains an editorial calendar, creates and curates content, monitors and analyzes key metrics, and compiles reports with recommendations.\"},{\"question\":\"What types of updates and content does the specialist handle beyond social media?\",\"answer\":\"Coordinates mobile application updates with ITS, advises on physical and digital signage content and scheduling, and tracks digital map content revisions and updates.\"}]","Marketing Communications Specialist - Job Description | PDF",1789359104]