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Click the Email Icon in the top left of the screen.  \n2. Then ‘Email’ to navigate to the Email App  \n3. Once in the Email App, Select ‘Email’ from the Content Tab.  \nContent Folders  \nThe Emails, Templates and Images in Marketing Cloud are organized in Folders under the Content Tab. There are two section of folders the ‘My’ folders and the ‘Shared’.  \nThe ‘My’ folders are NOT your private folders. They are shared with all uses in your Business Unit.  \nThe ‘Shared’ folders are shared across business units for all of CU. Based on the folder permissions, you may have access to view and use content in the Shared folders, but not to edit the content.  \nCreating a New Folder  \nWithin your Business Unit you should agree on a folder structure so that content is organized and easily accessible when needed. For training/testing each user will create a folder for their emails.  \n1. Right click the ‘My Emails’ folder.  \n2. Then click ‘New Folder’.  \n3. Rename the Folder  \nIn the future the folder can be Renamed, Moved or Deleted, by right clicking on the folder name.  \nUniversity of Colorado | eComm  \nEmail Creation  \nCreate New Email From Shared Template  \n1. Under ‘My Emails’ click on the sub folder you would like to create the email in.  \n2. Click ‘Create’ then ‘Template Based’ to create a new email.  \nThe unsubscribe footer does NOT work with the ‘HTML Paste’option. Do not select this option unless you are creating a transactional email. An HTML paste template has been created for when you want to use HTML paste.  \n3. Click the ‘Select’ button to choose the template that will be used for the email.  \n4. Select one of the ‘Shared Templates’ to use.  \n5. Once the correct template has been selected click‘Next’ to continue.  \nUniversity of Colorado | eComm  \n6. Enter a Name/Title for the email. Note that name will not be viewable by the receiver of the email.  \n7. Enter a Subject Line for the email and if needed a Preheader.  \nA preheader is the short summary text that follows  \nthe subject line when in some email clients and on mobile. If the text is over the email clients limit no text will be displayed. For preheader best practices see the following MC blog post:  \n[http://www.exacttarget.com/blog/10 tips](http://www.exacttarget.com/blog/10 tips) for successful email preheader text/  \n8. Once Name and Subject have been entered click the ‘Save’ button at the top of the screen to continue.  \nAdd Email Header  \n9. Click into the header section to add the header.  \n10. Click Create Content and then Content.  \n11. Select Image Only  \n12. Click Next  \nUniversity of Colorado | eComm  \n13. Select ‘Folder’ as the source of the image.  \n14. Select ‘Shared Portfolio’ folder and then‘CU Brander headers’ folder and then your campus folder from.  \nPortfolio folders hold email assets such as images.  \n15. Select the Image you would like to use.  \nThere are black and white version of each header. If you do not see a header email [contact@cu.edu](contact@cu.edu) to  \nrequest one.  \n16. Click ‘Next’ to continue.  \n17. Set Content Properties, background and border color and padding.  \nPadding on headers should always be updated to 20 pixels.  \nIf you select a black header be sure to set the background color to black.  \n18. Click ‘Next’ to continue.  \n19. Preview the Image, then click ‘Save’ to finish adding the image to the header.  \nUniversity of Colorado | eComm  \nAdd Email Footer  \n20. Click on the bar at the bottom of the screen.  \n21. From the folder list select ‘Shared Content’ and then ‘ FOOTERS’.  \n22. Click the right and left arrows to scroll through the footers in the folder.  \n23. Select the footer you would like to use.  \n24. Drag the footer into the footer content area.  \n25. Click the bar hide the content bar.  \nUniversity of Colorado | eComm  \n26. Click into the footer se","cbCaijmCCtgBXcwE","https://ap.wps.com/l/cbCaijmCCtgBXcwE","pdf",2867113,"English","# Navigating Marketing Cloud\n## Content Folders in Marketing Cloud\n## Creating a New Folder\n# Email Creation\n## Create New Email From Shared Template\n## Add Email Header\n## Add Email Footer\n## Add Personalization Text\n## Changing Content Area Type and Insert an Image","[{\"question\":\"Marketing CloudでEmail作成画面へ移動する手順は？\",\"answer\":\"画面左上のEmailアイコンをクリックし、次に「Email」を選択してEmail Appへ進む。Content Tabから「Email」を選ぶと、Email作成に必要な画面へ移動できる。\"},{\"question\":\"フォルダの「My」と「Shared」の違いは？\",\"answer\":\"「My」フォルダは各Business Unit内で共有され、ユーザーが閲覧・利用する対象になる。 「Shared」フォルダはBusiness Unitを越えて全体で共有され、権限によって閲覧はできるが編集はできない場合がある。\"},{\"question\":\"Preheaderはどのように設定し、注意点は？\",\"answer\":\"Subject lineの後に表示される短い要約テキストとしてPreheaderを入力する。メールクライアントの表示上限を超えるとテキストが表示されないため、長さに注意する。\"}]","Marketing Cloud Email Quick References Guide - Create and Send Emails | PDF",1789266407,7]