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The role strengthens community trust and supports student enrollment and engagement through event participation, storytelling, and consistent messaging. It includes a digital component managing social media, website content, marketing campaigns, and media relations. Responsibilities span strategic brand management, public relations support, content creation, accessibility/privacy compliance, engagement metrics tracking, and coordinated communication for school programs and public events. 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This role interacts with students, families, staff, and external stakeholders to strengthen community trust, support student enrollment and engagement, and ensure clear, consistent communication with the school community.  \nThe MPRS regularly attends school events such as open houses, athletic events, performances, and community meetings to capture content, promote engagement, and support the school’s public image.  \nThis role operates in a highly visible and relationship-driven environment, requiring strong communication skills and responsiveness. The role also includes a digital component, with significant time spent managing social media platforms, website content, marketing campaigns, and media relations. Flexibility is essential, as occasional evening and weekend hours are required to support school functions and community outreach.  \nOverall, the MPRS role is HFA mission-driven and student-centered, with a strong emphasis on storytelling, brand management, and fostering positive relationships between the school and its broader community.  \nKey Responsibilities:  \nStrategic Marketing & Brand Management  \n➢ Assists with implementing promotional and communication strategies that support school goals and initiatives.  \n➢ Helps maintain consistent branding and messaging across school communication platforms.  \n➢ Creates and shares content highlighting academic programs, student activities, staff accomplishments, and school events.  \n➢ Supports enrollment and community engagement efforts through marketing materials, social media content, and outreach to families and alumni.  \nPublic Relations & Community Engagement  \n➢ Assists with school communications and helps coordinate responses to routine public and media inquiries.  \n➢ Builds positive relationships with families, community partners, and local organizations through ongoing communication and outreach efforts.  \n➢ Supports school leadership with communication materials and event coordination for community meetings, school programs, and public events.  \nDigital Communications & Content Management  \n➢ Assists with updating website content, social media accounts, email communications, and other digital platforms.  \n➢ Creates and shares engaging content that highlights school culture, student experiences, and school activities.  \n➢ Tracks basic engagement metrics and social media analytics to help improve communication efforts.➢ Follows school policies and guidelines related to accessibility, privacy, and student information.  \n➢ Helps ensure consistent messaging and branding across school communication channels.  \n➢ The manager must be comfortable working in both structured settings ( meetings, planning sessions) and more fl uid environments (live events, crisis communication situations) .  \nThe position requires both independent work and cross-functional collaboration, often managing multiple projects simultaneously under tight deadlines.  \nQualifications:  \n➢ Associate’s or Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred  \n➢ 1–3 years of experience in marketing, communications, customer engagement, or a related area preferred; experience in an educational or nonprofit setting is a plus  \n➢ Strong written and verbal communication skills with the ability to create clear and engaging content for different audiences  \n➢ Familiarity with social media platforms, basic branding practices, and digital communication tools ➢ Experience using content management systems, Canva or similar design tools, and s","cbCaif0KYXVouZ3S","https://ap.wps.com/l/cbCaif0KYXVouZ3S","pdf",95710,"English","# Job Summary\n## Key Responsibilities\n### Strategic Marketing & Brand Management\n### Public Relations & Community Engagement\n### Digital Communications & Content Management\n## Qualifications\n## Work Environment, Conditions and Benefits\n## Schedule and Compensation","[{\"question\":\"What is the primary purpose of the Marketing and Public Relations Specialist (MPRS) role?\",\"answer\":\"The MPRS promotes Henry Ford Academy’s mission, programs, and achievements through marketing, branding, and clear communications, strengthening community trust and supporting enrollment and engagement.\"},{\"question\":\"What digital and communications tasks does the MPRS handle?\",\"answer\":\"The role manages social media platforms and helps update website and other digital content, creates engaging marketing communications, coordinates email communications, and tracks basic engagement metrics and analytics.\"},{\"question\":\"What qualifications are preferred for this position?\",\"answer\":\"A preferred background includes an associate’s or bachelor’s degree in marketing, communications, or public relations, plus 1–3 years of related experience, strong written/verbal communication skills, and familiarity with social media, branding, and content tools like Canva and content management systems.\"},{\"question\":\"What schedule, compensation, and benefits are provided?\",\"answer\":\"The typical schedule is full-time during school days (8:00am–4:00pm) with possible presence from 4:00–5:00pm on meeting days. Salary is $50,000–$65,000/year depending on experience and credentials, with benefits including health/dental/vision insurance, retirement savings plan, professional development, and paid time off and holidays.\"}]","Marketing and Public Relations Specialist (MPRS) Job Description - Henry Ford Academy | PDF",1789322537]