[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-241417-105":53,"doc-detail-241417-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","marketing-12e-marketing-in-the-21st-century-strategic-marketing-plan-template-instructions","Marketing 12e - Marketing in the 21st Century - Strategic Marketing Plan Template Instructions","","Marketing 12e focuses on building a complete strategic marketing plan through a structured, step-by-step planning template. The instructions explain how to prepare and format a master PDF form, guide users on entering required information, and connect the workflow with referenced figures and tables. It covers core plan components including mission, situation analysis, strategy development, ethics and consumer issues, global marketing, target-market and product planning, distribution and promotion, pricing, analysis and revision, plus a fully worked sample and scenario options.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/marketing-12e-marketing-in-the-21st-century-strategic-marketing-plan-template-instructions/241417/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/marketing-12e-marketing-in-the-21st-century-strategic-marketing-plan-template-instructions/241417.png","ImageObject",442,249,{"name":88,"@type":89},"Anda","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-29","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"How does the strategic marketing plan template work in Marketing 12e?","Question",{"text":108,"@type":109},"The template is provided as a PDF form where users can type directly into boxes for each planning step. It is designed to produce an integrated strategic marketing plan that can be saved and printed.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What major sections are included in the master strategic marketing plan template?",{"text":113,"@type":109},"The template walks through organizational mission, organizational structure, marketing objectives, situation analysis, developing marketing strategy, societal/ethical/consumer issues, global marketing, consumer analysis and target market strategy, product planning, distribution planning, promotion planning, price planning, and integration and revision.",{"name":115,"@type":106,"acceptedAnswer":116},"What resources accompany the planning template?",{"text":117,"@type":109},"Four PDF files are provided: this instructions file, the master blank template, a fully worked-out sample strategic marketing plan, and ten company-based scenarios that users can apply alongside the template.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},241417,1789175093,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":20},962075006959,"https://ap-avatar.wpscdn.com/avatar/e0002397efbe92a78e?_k=1776741047341049297","| Workbook  \u003Cbr>Templates, Examples and Scenarios  \u003Cbr>\u003Cbr>12 e  \u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>|  |\n| --- | --- |\n| Joel R . Evans  \u003Cbr>Hofstra University  \u003Cbr>Barry Berman  \u003Cbr>Hofstra University   | |\n| |  |\n\nCopyright © Joel R. Evans and Barry Berman, 2014  \n# Marketing 12e: Marketing in the 21 st Century\n\nTextbook Media Publishing  \nInstructions for Using the Planning Template  \nOur user‐friendly Strategic Marketing Plan Template places the retail planning process into a series of steps thatare integrated with Figure 3‐3 on page 55, Table 3‐2 on page 69, and Table 1 on page 78 of Marketing 12e:  \nMarketing in the 21st Century. Through this template, you will be able to build a full strategic marketing plan andthen print out that plan.  \nThere are FOUR PDF files to use with the Strategic Planning Temple:  \n1. The instructions (this file)  \n2. The master strategic marketing plan template (which can be typed into directly after opening the file)  \n3. A sample strategic marketing plan based on the template (involving an independently‐owned sportinggoods and more retailer)  \n4. Ten company‐based scenarios that cover many perspectives to marketing  \n## BASIC INSTRUCTIONS\n\n1.  Please download and install the latest version of Adobe Reader to have the template work properly. 􀀭  \n2. Before opening the master (blank) strategic marketing plan template, take a look at the sample strategicmarketing plan that we have prepared. This will give you an idea of the types of information that youshould enter in your own plan and shows you what a completed plan will look like.  \n3. If your professor asks you to prepare a plan based on one of the scenarios that we have developed, thenopen that file and read the background material on that scenario.  \n4. Now, you are ready to work with the master template and devise your own strategic marketing plan. Justfollow the topics and type in your answers.  \n5. You may save your plan at any time and pick up where you left off.  \n6. When you are done with the plan, print it out. Then make any necessary corrections directly in the boxes.  \n7. Good luck!  \n## MASTER STRATEGIC MARKETING PLAN TEMPLATE\n\nThe master template is set up as a PDF form. This means that you may type directly into the form; and when youare done, you have a complete, integrated plan that may be saved and printed. The template walks you through  \nCopyright © Joel R. Evans and Barry Berman, 2014  \neach strategic planning step described in Marketing 12e: Marketing in the 21st Century. You are given a box foreach step within which to type:  \n1. Organizational Mission  \n2. Organizational Structure  \n3. Marketing Objectives  \n􀁸 Overall goals  \n􀁸 Criteria to assess goals  \n## 4. Situation Analysis\n\n􀁸 Strengths  \n􀁸 Weaknesses  \n􀁸 Opportunities  \n􀁸 Threats  \n## 5. Developing Marketing Strategy\n\n􀁸 Overall strategy compared to competitors  \n􀁸 Use of market penetration, market development, product development, and/or diversificationapproaches to marketing  \n􀁸 Categorization of products/businesses as stars, cash cows, question marks, or dogs.  \n􀁸 Choice of cost leadership, differentiation, cost focus, or differentiation focus approaches.  \n## 6. Societal, Ethical, and Consumer Issues\n\n􀁸 Social responsibilities toward various constituencies  \n􀁸 Code of ethics  \n􀁸 Dealing with consumers’basic rights  \n7. Use of Global Marketing  \n8. Marketing andthe Internet  \n􀁸 E‐marketing versus E‐commerce orientation  \n􀁸 Online goals  \n## 9. Consumer Analysis and Target Market Strategy\n\n􀁸 Target market characteristics  \n􀁸 Appeal to final consumers, organizational consumers, or both  \n􀁸 Choice of target market strategy  \n􀁸 Sales forecasting  \n## 10. Product Planning\n\n􀁸 Description of products intangible, augmented, and generic terms  \n􀁸 Classification of products in terms of consumer shopping orientation  \n􀁸 Product positioning  \n􀁸 Placement along the product life cycle  \n􀁸 Differentiated marketing  \n## 11. Distribution Planning\n\n􀁸 Allocation of channel functions  \n􀁸 Distribution","cbCaimnYnWgaq13W","https://ap.wps.com/l/cbCaimnYnWgaq13W","pdf",4801562,39,"English","# Instructions for Using the Planning Template\n## Basic Instructions\n## Master Strategic Marketing Plan Template\n## Fully Worked-Out Sample Strategic Marketing Plan\n## Scenarios","[{\"question\":\"How does the strategic marketing plan template work in Marketing 12e?\",\"answer\":\"The template is provided as a PDF form where users can type directly into boxes for each planning step. It is designed to produce an integrated strategic marketing plan that can be saved and printed.\"},{\"question\":\"What major sections are included in the master strategic marketing plan template?\",\"answer\":\"The template walks through organizational mission, organizational structure, marketing objectives, situation analysis, developing marketing strategy, societal/ethical/consumer issues, global marketing, consumer analysis and target market strategy, product planning, distribution planning, promotion planning, price planning, and integration and revision.\"},{\"question\":\"What resources accompany the planning template?\",\"answer\":\"Four PDF files are provided: this instructions file, the master blank template, a fully worked-out sample strategic marketing plan, and ten company-based scenarios that users can apply alongside the template.\"}]","Marketing 12e - Marketing in the 21st Century - Strategic Marketing Plan Template Instructions | PDF"]