[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-260390-105":53,"doc-detail-260390-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","market-research-specialist-job-description-watspeed","Market Research Specialist - Job Description - WatSPEED","","Market Research Specialist at WatSPEED is responsible for planning, conducting, analyzing, and monitoring market research that supports lead generation, digital sales, and marketing initiatives. The role uses enrollment and client retention data to benchmark campaign engagement and conversion, mapping prospective learner journeys and identifying decision drivers across digital channels. It develops multi-year research plans, designs and administers surveys, delivers documented reports and presentations, and recommends measurable metrics. The specialist also assesses competitive positioning, informs program feasibility, and improves strategy execution through insights and forecasting.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":16,"@type":70,"position":76},"https://docshare.wps.com/template/resumes/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/market-research-specialist-job-description-watspeed/260390/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/market-research-specialist-job-description-watspeed/260390.png","ImageObject",442,249,{"name":88,"@type":89},"Cart","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-26","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",7,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the primary purpose of the Market Research Specialist role at WatSPEED?","Question",{"text":109,"@type":110},"To investigate, identify, implement, manage, and monitor market research that underpins lead generation, digital sales, and marketing strategy decisions, messaging, budgeting, and KPI-based planning for WatSPEED.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Which research activities and deliverables are central to the job?",{"text":114,"@type":110},"The role develops a multi-year strategic research plan, creates survey questions, administers surveys, analyzes results, and produces clear documented reports and presentations with recommendations.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the specialist use data to evaluate marketing performance?",{"text":118,"@type":110},"The specialist compares enrollment and client retention data with marketing campaign engagement and conversion benchmarks to map learner journeys, interpret decision drivers, and determine the effectiveness of marketing and digital sales strategies.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},260390,1790347266,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":15,"category_name":16,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":73},18829141979164,"https://eur-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Job Title: Market Research Specialist  \nDepartment: WatSPEED  \nReports To: Associate Director, Marketing and Digital Sales  \nJobs Reporting: None  \nSalary Grade: USG 9  \nEffective Date: December 2021  \nPrimary Purpose  \nThe market research specialist is responsible for the investigation, identification, direction, implementation, management, and monitoring of the market research that forms the foundation of lead generation, digital sales, and marketing initiatives for WatSPEED. This research governs and supports decision-making, strategy development, messaging, and budget. The incumbent plays a vitally critical role in obtaining the market intelligence and data that underlie and inform the evidence-based planning of marketing and digital sales strategies directed at the achievement of WatSPEED’s strategic business goals and key performance indicators.  \nThe specialist will also utilize enrolment and client retention data to compare and contrast against marketing campaign engagement, conversion, and other benchmarks to map unique prospective learner journeys and understand and interpret key prospective learner decision drivers across digital channels. The specialist will evaluate the success of initiatives and will predict how to influence future prospective learner engagement.  \nKey Accountabilities  \nDevelops, implements, and manages a strategic research plan that supports lead generation, digital sales, and marketing activities to meet programming goals for WatSPEED through the recruitment of new clients and the retention of existing clients.  \n• Responsible for developing and writing a multi-year strategic research plan to deepen WatSPEED’sinsights into high-potential markets.  \n• Proactively manages and executes the timely operationalization and delivery of all aspects of the overall plan, including the development of survey questions, the administration of surveys, and the plan for analyzing the results and formulating recommendations.  \n• Proactively ascertains the need for and instigates strategic research opportunities involving direct contact with target audiences, and then organizes and directs their tactical implementation.  \n• Plans and implement outreach activities to engage employers to gain market intelligence about specific industry sectors, and areas of potential growth.  \n• Plans and develops ongoing staff education and communications plan to share market research findings and implications for WatSPEED’s strategic goals.  \n• Determines, manages, and conducts ongoing, timely research to ascertain the effectiveness of marketing, lead generation, and digital sales strategies.  \n• Determines and recommends specific, measurable, actionable, and realistic metrics that can be employed as indicators of the success of WatSPEED’s strategic marketing and digital sales plans.  \n\n| • Analyzes the results of all research studies and writing clear, comprehensible, timely, documented reports that include appropriate recommendations for strategy enhancements and improved tactical solutions based on the results; meets with key stakeholders to ensure accurate interpretation and appropriate next steps. |\n| --- |\n| Analyzes and reports the competitive landscape in continuing education and the areas of market growth that correspond to priority areas of lead generation and program development.\u003Cbr>• Prepares and delivers any required presentations of research results.\u003Cbr>• Investigates and conducts market research to support program feasibility studies.\u003Cbr>• Following a structured, systematic, and consistent approach, manages and conducts ongoing strategic market research that investigates and analyzes how WatSPEED’s competitors position themselves domestically and internationally.\u003Cbr>• Plays a key role in decisions related to purchasing and implementing any future customer relationship management system, and in determining its optimal use as a strategic tool for supporting client development and retention.\u003Cbr>• Manages all aspects ","cbCaioWNAtAe1Xxp","https://ap.wps.com/l/cbCaioWNAtAe1Xxp","pdf",144436,"English","# Primary Purpose\n## Key Accountabilities","[{\"question\":\"What is the primary purpose of the Market Research Specialist role at WatSPEED?\",\"answer\":\"To investigate, identify, implement, manage, and monitor market research that underpins lead generation, digital sales, and marketing strategy decisions, messaging, budgeting, and KPI-based planning for WatSPEED.\"},{\"question\":\"Which research activities and deliverables are central to the job?\",\"answer\":\"The role develops a multi-year strategic research plan, creates survey questions, administers surveys, analyzes results, and produces clear documented reports and presentations with recommendations.\"},{\"question\":\"How does the specialist use data to evaluate marketing performance?\",\"answer\":\"The specialist compares enrollment and client retention data with marketing campaign engagement and conversion benchmarks to map learner journeys, interpret decision drivers, and determine the effectiveness of marketing and digital sales strategies.\"}]","Market Research Specialist - Job Description - WatSPEED | PDF",1789341736]