[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-353652-105":53,"doc-detail-353652-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","market-research-script","Market Research - Script","","Market research is presented as the process of evaluating the viability of a new service or product using direct and/or indirect study with potential customers. The material defines “market” and “research,” explains why research is needed from a market and business perspective, and highlights how technology change and organizational growth create challenges that require reliable research. It also outlines when to conduct research, and distinguishes primary research methods (interviews, surveys, questionnaires, focus groups, competitor visits) from secondary research sources (reports and studies).",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/market-research-script/353652/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/market-research-script/353652.png","ImageObject",442,249,{"name":88,"@type":89},"Genevieve","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is market research and what is it used for?","Question",{"text":109,"@type":110},"Market research evaluates the viability of a new service or product through research conducted directly and/or indirectly with potential customers.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Why should a company conduct market research (why, in particular)?",{"text":114,"@type":110},"It supports a better understanding of the market by learning from clients, helps the company understand its own value proposition, and accounts for constant changes in the world that affect different parts of the economy differently.",{"name":116,"@type":107,"acceptedAnswer":117},"What is the difference between primary and secondary market research?",{"text":118,"@type":110},"Primary research is conducted by the company itself (or hired for it) by going directly to sources like customers and prospects, often through interviews or surveys. Secondary research uses already compiled and published information such as reports and studies from government agencies, trade associations, or other industry businesses.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},353652,1791726073,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":73},1374391974585,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","SCRIPT  \nTABLE OF CONTENTS  \nWHAT IS MARKET RESEARCH? ........................................................................................................................ 1  \nMARKET RESEARCH–WHY? WHO? WHEN? ................................................................................................... 2  \nPRIMARY AND SECONDARY MARKET RESEARCH ................................................................................................ 3  \nHOW TO CONDUCT MARKET RESEARCH? ......................................................................................................... 4  \nUSEFUL TOOLS............................................................................................................................................. 4  \nMARKET RESEARCH– BENEFITS FOR THE COMPANY........................................................................................... 5  \nTHE RISKS OF MISDOING THE MARKET RESEARCH .............................................................................................. 6  \nWHAT IS MARKET RESEARCH?  \nLet’s start with closer look at defini􀀚ons of market and research.  \nAccording to Investopedia market is a place where par􀀚es can gather to facilitate the exchange of goods and services. The par􀀚es involved are usually buyers and sellers. The market may be physical, like a retail outlet, where people meet face-to-face, or virtual, like an online market, where there is no physical presence or contact between buyers and sellers1.  \nResearch is a detailed study of a subject, especially in order to discover (new) informa􀀚on or reach a (new) understanding2.  \n1 h,[ps://www.investopedia.com/terms/m/market.asp](ps://www.investopedia.com/terms/m/market.asp)  \n[2](2 h)[ ](2 h)[h](2 h), [ps://dic](ps://dic)􀀚onary. cambridge.org/pl/dic􀀚onary/english/research  \nAnd finally ge/ng to the point market research is the process of evalua􀀚ng the viability of a (new)  \nservice or product through research conducted directly and/or indirectly with poten􀀚al customers3.  \n!  \nRemember that by conduc(ng market research you must gain knowledge about your present or poten(al (future) customers’ impressions, needs and expecta(ons.  \nMARKET RESEARCH–WHY? WHO? WHEN?  \nThe answers to the above ques􀀚ons are probably obvious, but let's leave them out to be sure that we understand them in the same way.  \nWHY?  \n1. For a be,er understanding of the market, by gaining knowledge coming from your clients  \n2. For a be,er understanding of your own business, to make sure that you really understand what is your value preposi􀀚on (what you are really offering) and if you run your business in a way that answer the needs of your clients.  \n3. Because the world is changing constantly but the speed of the changes in different areas of economy is not the same.  \nWe shall get back to the case of be,er understanding of the market further in the script when we take closer look on business model analysis.  \nNow we will focus on the last point which regards to changes. The compe􀀚􀀚veness of companies allover the world is strongly connected to the technology development and ability of adapta􀀚ons to the changes. Even if the company operates on the tradi􀀚onal market (let’s say it’s barber shop) and it doesn't develop new technologies by itself, the company must follow the changes and use the technologies to cover client’s needs. And here the company faces the challenge which may be key factor vital to its existence – the technology changes on exponen􀀚al rate but the organiza􀀚ons ares􀀚ll growing linear. This divergence between the old and the new is one example of what is called the exponen􀀚al gap.4  \nTechnology growth  Organiza􀀚on development  \n3 h,[ps://www.investopedia.com/terms/m/market-research.asp](ps://www.investopedia.com/terms/m/market-research.asp)[ ](ps://www.investopedia.com/terms/m/market-research.asp)4 h,[ps://www.wired.co.uk/ar](ps://www.wired.co.uk/ar)􀀚cle/exponen􀀚al-age-azeem-azhar  \n!  \nBeing aware of the exponen(al gap between the ","cbCaioNRdSVuck09","https://ap.wps.com/l/cbCaioNRdSVuck09","pdf",713119,6,"English","# What is Market Research?\n## Market Research–Why? Who? When?\n## Primary and Secondary Market Research\n## How to Conduct Market Research?\n## Useful Tools\n## Market Research–Benefits for the Company\n## The Risks of Misddoing the Market Research","[{\"question\":\"What is market research and what is it used for?\",\"answer\":\"Market research evaluates the viability of a new service or product through research conducted directly and/or indirectly with potential customers.\"},{\"question\":\"Why should a company conduct market research (why, in particular)?\",\"answer\":\"It supports a better understanding of the market by learning from clients, helps the company understand its own value proposition, and accounts for constant changes in the world that affect different parts of the economy differently.\"},{\"question\":\"What is the difference between primary and secondary market research?\",\"answer\":\"Primary research is conducted by the company itself (or hired for it) by going directly to sources like customers and prospects, often through interviews or surveys. Secondary research uses already compiled and published information such as reports and studies from government agencies, trade associations, or other industry businesses.\"}]","Market Research - Script | PDF",1790106574]