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The questionnaire collects basic audience demographics, including age group and gender, and invites additional open-ended options. It then measures awareness and perception of a brand or product, including familiarity and overall sentiment. Next, it explores buying habits and decision factors such as price, quality, brand reputation, convenience, and sustainability, as well as usual shopping channels. 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Your responses will help us better understand the needs, preferences, and behaviors of our customers. All responses are confidential and used only for research.\nPart 1: Basic information\nUse this section to understand who your audience is.\n1. What is your age group?\n\u0013FORMCHECKBOX\u0014\u0015  Under 18\n\u0013FORMCHECKBOX\u0014\u0015  18-24\n\u0013FORMCHECKBOX\u0014\u0015  25-34\n\u0013FORMCHECKBOX\u0014\u0015  35-44\n\u0013FORMCHECKBOX\u0014\u0015  45-54\n\u0013FORMCHECKBOX\u0014\u0015  55+\n2. What is your gender?\n\u0013FORMCHECKBOX\u0014\u0015  Male\n\u0013FORMCHECKBOX\u0014\u0015  Female\n\u0013FORMCHECKBOX\u0014\u0015  Non-binary\n\u0013FORMCHECKBOX\u0014\u0015  Prefer not to say\n3. Add another question here.\n\u0013FORMCHECKBOX\u0014\u0015  Option 1\n\u0013FORMCHECKBOX\u0014\u0015  Option 2\n\u0013FORMCHECKBOX\u0014\u0015  Option 3\nPart 2: Awareness and perception\nMeasure how familiar people are with your brand or product, and how they feel about it.\n1. Before today, had you heard of [brand or product name]?\n\u0013FORMCHECKBOX\u0014\u0015  Yes\n\u0013FORMCHECKBOX\u0014\u0015  No\n2. How would you describe your overall perception of [brand name]?\n\u0013FORMCHECKBOX\u0014\u0015  Very positive\n\u0013FORMCHECKBOX\u0014\u0015  Somewhat positive\n\u0013FORMCHECKBOX\u0014\u0015  Neutral\n\u0013FORMCHECKBOX\u0014\u0015  Somewhat negative\n\u0013FORMCHECKBOX\u0014\u0015  Very negative\n3. Add another question here.\n\u0013FORMCHECKBOX\u0014\u0015  Option 1\n\u0013FORMCHECKBOX\u0014\u0015  Option 2\n\u0013FORMCHECKBOX\u0014\u0015  Option 3\nPart 3: Buying habits and decision factors\nExplore what drives customer decisions and how they choose between options.\n1. What factors most influence your decision to buy [product/service type]?\n\u0013FORMCHECKBOX\u0014\u0015  Price\n\u0013FORMCHECKBOX\u0014\u0015  Quality\n\u0013FORMCHECKBOX\u0014\u0015  Brand reputation\n\u0013FORMCHECKBOX\u0014\u0015  Convenience\n\u0013FORMCHECKBOX\u0014\u0015  Sustainability\n\u0013FORMCHECKBOX\u0014\u0015  Other: ____________\n2. Where do you usually shop?\n\u0013FORMCHECKBOX\u0014\u0015  In-store\n\u0013FORMCHECKBOX\u0014\u0015  Online\n\u0013FORMCHECKBOX\u0014\u0015  Through social media platforms\n\u0013FORMCHECKBOX\u0014\u0015  Other: ____________\n3. Add another question here.\n\u0013FORMCHECKBOX\u0014\u0015  Option 1\n\u0013FORMCHECKBOX\u0014\u0015  Option 2\n\u0013FORMCHECKBOX\u0014\u0015  Option 3\nPart 4: Product or service feedback\nLearn how satisfied your customers are, and how you can improve.\n1. How satisfied are you with your most recent experience with [brand/product]?\n\u0013FORMCHECKBOX\u0014\u0015  Very satisfied\n\u0013FORMCHECKBOX\u0014\u0015  Satisfied\n\u0013FORMCHECKBOX\u0014\u0015  Neutral\n\u0013FORMCHECKBOX\u0014\u0015  Dissatisfied\n\u0013FORMCHECKBOX\u0014\u0015  Very dissatisfied\n2. What improvements would you like to see in our products or services?\nPlease share your feedback here.\n3. Add another question here.\n\u0013FORMCHECKBOX\u0014\u0015  Option 1\n\u0013FORMCHECKBOX\u0014\u0015  Option 2\n\u0013FORMCHECKBOX\u0014\u0015  Option 3\nThank you for your time and feedback! Your input helps us make products and services that work better for you.","cbCaicZ60vNLxxfj","https://ap.wps.com/l/cbCaicZ60vNLxxfj","docx",336952,"English","# Introduction\n# Part 1: Basic information\n## Age group\n## Gender\n## Additional question\n# Part 2: Awareness and perception\n## Heard of brand or product\n## Overall perception\n## Additional question\n# Part 3: Buying habits and decision factors\n## Decision factors\n## Usual shopping channels\n## Additional question\n# Part 4: Product or service feedback\n## Satisfaction with recent experience\n## Desired improvements\n## Additional question","[{\"question\":\"How is participant information used in the survey?\",\"answer\":\"Responses are confidential and used only for research to better understand customer needs, preferences, and behaviors.\"},{\"question\":\"What demographic details does Part 1 collect?\",\"answer\":\"Part 1 collects the respondent’s age group and gender, with an additional question slot for more options.\"},{\"question\":\"What areas are covered in the buying habits section?\",\"answer\":\"It asks what factors influence purchase decisions and where respondents usually shop, with an additional question slot for further options.\"}]","Market Research Questionnaire - Introduction - Survey form for customer needs and preferences | DOCX"]