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Making It Happen  \nEvent Communications and Media Kit  \nIt’s a Party!  \nSpread the word!  \nNow that you have assigned roles and responsibilities to your planning committee members, established a guest list, and developed a timeline for executing thereunion, it’s time to let everybody whom you would like to attend know about it.  \nThe resources in this booklet will help you prepare the communications you will use to inform everyone about the reunion and engage with the media to advertise the event and raise awareness of your organization’s life-saving work with neonates.  \nIn this booklet you will find:  \n• Event Communications  \nExamples of save-the-date, invitation, and thank-you communications, flyer, event signage, and a welcome speech are available for you to customize and use.  \n• Media Kit  \nIncluded in this section are tips and tools for interacting with the media including interview tips, samples of a press release, event media alert, media pitch, newsletter briefs, and social media posts.  \n• Post-Event Evaluation  \nWe intend for this tool kit to be a helpful resource for organizing your NICU recognition efforts. Please complete the evaluation and return it to Chiesi USA as indicated so that we can improve this tool to better meet your needs in the future.  \nAll of these documents can be found as editable fileson the enclosed USB drive and can be customized to meet your event needs.  \nEvent Communications  \nView editable versions of these documents on the USB drive.  \nLetting people know about your event is as easy as…  \n• ONE  \nCustomize all materials provided for invitation outreach.  \n• TWO  \nDistribute save-the-date communications 2 to 3 months in advance, invitations 1 month in advance, and post fliers  \n2 weeks in advance of your NICU Family Reunion.  \n• THREE  \nCustomize the event script and post event signage around the location so guests know where to find the reunion.  \nSave-the-Date Templates  \n(Avery ® Postcard—5889)  \nEmail  \nEvent Communications  \nView editable versions of these documents on the USB drive.  \nInvitation Templates  \n(Avery ® Notecard—5315)  \nEmail  \nEvent Flyer  \nEvent Communications  \nEvent Signage  \nWelcome Sign  \nDirectional Signs  \nEvent Communications  \nView editable versions of these documents on the USB drive.  \nEvent Welcome Speech Script  \nHi, and welcome everyone. My name is FIRST LAST NAME. I am the TITLE/ROLE at HOSPITAL. We want to thank everyone for being with us for today’s NICU Family Reunion event to celebrate such an important journey with these families and HOSPITAL’s NICU staff. We have several exciting things planned for you this afternoon, including LIST EVENT  ACTIVITIES, but first we want to welcome Dr. PHYSICIAN to say a few words.  \n[NICU staff member interested in saying a few words (2-4 minutes max) on behalf of the hospital.]  \nAlso, we want to take a minute to recognize those who helped make today possible. NAME from HOSPITAL, NAME from PARENT, NAME from NICU. [EXPAND AS NEEDED BASED ON WHO IS INVOLVED WITH PLANNING]  \nFinally, we encourage all of you to share your stories with each other throughout our NICU Family Reunion today. Each of your families is special to our unit and our staff, and we are excited to recognize the achievements of your little ones!  \nNow, on with today’s festivities—thank you all again for joining us today and have a great time!  \nThank-You Letter Templates  \nNICU Staff  \nMedia Kit  \nSelect the right spokesperson and publicize your event.  \nWorking with the media is easier than you might think. Using these quick tips, you can raise awareness of your NICU Family Reunion.  \nSTEP  1  STEP  2   \nContact your hospital’s media relations/ public relations team for help.  \nOnce you’ve set the date and location of your NICU Family Reunion, contact your hospital media relations/ public relations team and discuss opportunities to promote the NICU reunion through media outreach. Work with the team to determine who should serve as the spokesperson fo","cbCaiqL1tI4rcQsK","https://ap.wps.com/l/cbCaiqL1tI4rcQsK","pdf",3260985,"English","# Making It Happen\n## Event Communications and Media Kit\n## It’s a Party!\n## Spread the Word!\n## Event Communications\n## Media Kit\n## Post-Event Evaluation","[{\"question\":\"What event communications materials does the toolkit provide for customization?\",\"answer\":\"It includes examples such as save-the-date, invitation, and thank-you communications, a flyer, event signage, and an event welcome speech script.\"},{\"question\":\"What steps are recommended for working with the media?\",\"answer\":\"Contact the hospital media relations/public relations team, choose the event spokesperson, and coordinate opportunities for media outreach with permission and defined event details.\"},{\"question\":\"When should key media outreach materials be sent?\",\"answer\":\"The event media alert should be sent about 2 weeks before the event, and the press release should be sent after the reunion when possible, ideally with a celebration photo.\"}]","Making It Happen - Event Communications and Media Kit | PDF",1789549767,7]