[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-354494-105":53,"doc-detail-354494-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","lucky-savers-marketing-plan-appendix-5-12-month","Lucky Savers Marketing Plan - Appendix 5 - 12-Month","","Marketing Plan Appendix 5 outlines how NYCUA-developed marketing materials and digital assets can be used to promote the Lucky Savers program. It explains cost responsibilities, including free creative work but credit union coverage of printing and shipping, with optional logo and contact additions. The guide lists available print formats, downloadable web images, and provided templates, then specifies a 12-month schedule with item quantities and recommended frequencies for each channel and winner-announcement activity.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/lucky-savers-marketing-plan-appendix-5-12-month/354494/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/lucky-savers-marketing-plan-appendix-5-12-month/354494.png","ImageObject",442,249,{"name":88,"@type":89},"McGucket","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",7,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What costs are credit unions responsible for under the marketing plan appendix?","Question",{"text":109,"@type":110},"Creative work is provided at no cost, while printing and shipping costs are the responsibility of the credit union. Optional logo/contact additions and resized web banners may add additional costs.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Where can credit unions obtain the print-ready files and downloadable creative assets?",{"text":114,"@type":110},"Credit unions can download creative print-ready files and downloadable images from the administrative website. They may also order print materials through NYCUA instead of using local vendors.",{"name":116,"@type":107,"acceptedAnswer":117},"What is the recommended approach for developing the program’s marketing coverage?",{"text":118,"@type":110},"Credit unions are advised to develop a twelve-month marketing plan for the Lucky Savers program, using suggested marketing channels and encouraging creative campaigns throughout the year.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},354494,1791746361,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":9,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":4},1236954412713,"https://us-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Appendix 5: Marketing Plan  \nMarketing materials were developed by NYCUA. There is no cost for the creative work, but printing and shipping costs are the responsibility of the credit union. Credit unions can add their logos and/or contact information on pieces or have web banners re-sized for additional costs. Creative print ready files, program logos and other images are free to download on the administrative website. Credit unions can order print materials through NYCUA or download the print ready files from the admin site and provide them to local print vendors.  \nPrint Materials Available  \nLobby posters (22x28)  \nStatement stuffers (3 .5x8 .5)  \nTeller window posters (8 .5x11)  \n4-panel product brochure (7x8 .5)  \nLarge sized window cling (36x51)  \nOther Materials Available  \nDownloadable images Rotating web banners [Link to](Link to www.nycua.org)[ ](Link to www.nycua.org)[www.nycua.org](Link to www.nycua.org)  \nNewsletter article and email blast template Social media posts  \nRules poster template  \n12-Month Marketing Plan  \nIt is suggested that credit unions develop a twelve-month marketing plan for the Lucky Savers program. See recommend marketing channels outlined below. Creative marketing campaigns to promote the program throughout the year are also encouraged.  \n\n| Item | Amount | Recommended Frequency |\n| --- | --- | --- |\n| Lobby poster (22x28) | 1 per branch | 6 months per year |\n| Statement stuffer (3.5x8 .5) | 1 per account | 2 times per year |\n| Teller poser (8 .5x11) | 1 per window | 2 months per year |\n| 4-panel brochure (7x8 .5) | 20% of membership | All year in lobbies |\n| Newsletter article and/or email blast | 1 per credit union | 2 times per year |\n| Banner ad on credit union website | 1 per credit union | All year |\n| Announce monthly winners (In newsletters, pictures in branch, on website and/or social media) | n/a | Monthly or as winners are selected from your credit union |\n| Announce quarterly winners (cash payout event with local press) | n/a | Quarterly or as winners are selected from your credit union |\n| Rules poster template (8 .5x11) | 1 per branch | All year |\n| Window cling | 1 per branch | Optional |\n\nLucky Savers Implementation Guide , Appendix 5: Marketing Plan | Last Updated: July 2016","cbCaioNt0Opoblxs","https://ap.wps.com/l/cbCaioNt0Opoblxs","pdf",82190,"English","# Print Materials Available\n## Other Materials Available\n# 12-Month Marketing Plan\n## Recommended Frequency Table","[{\"question\":\"What costs are credit unions responsible for under the marketing plan appendix?\",\"answer\":\"Creative work is provided at no cost, while printing and shipping costs are the responsibility of the credit union. Optional logo/contact additions and resized web banners may add additional costs.\"},{\"question\":\"Where can credit unions obtain the print-ready files and downloadable creative assets?\",\"answer\":\"Credit unions can download creative print-ready files and downloadable images from the administrative website. They may also order print materials through NYCUA instead of using local vendors.\"},{\"question\":\"What is the recommended approach for developing the program’s marketing coverage?\",\"answer\":\"Credit unions are advised to develop a twelve-month marketing plan for the Lucky Savers program, using suggested marketing channels and encouraging creative campaigns throughout the year.\"}]","Lucky Savers Marketing Plan - Appendix 5 - 12-Month | PDF",1790111240]