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It also collects design direction signals such as motivations for changing a logo and preferences regarding style, colours, and typefaces.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/letters/","Letters",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/logo-brief-for-new-logo-branding-projects/247391/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/logo-brief-for-new-logo-branding-projects/247391.png","ImageObject",442,249,{"name":42,"@type":43},"Kurz","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-27","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",14,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the purpose of the logo brief?","Question",{"text":63,"@type":64},"The logo brief helps clients collate the essential details needed for a new logo design project, guiding the briefing process step by step.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What information does the brief ask about the client’s business?",{"text":68,"@type":64},"It requests business and contact information, details on what sets the company apart (USP or differentiators), company attributes, aspirations, and how they compare with competitors.",{"name":70,"@type":61,"acceptedAnswer":71},"How does the brief capture design preferences?",{"text":72,"@type":64},"It asks for examples of logos or brands the client likes, reasons for those preferences, what they like or dislike about their current logo, and any disliked colours or typefaces.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},247391,1790612513,{"code":4,"msg":82,"data":83},"success",[84,89,94,98,103,108,113,117,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},11,"Presentations",90,"presentations",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":92,"slug":93},12,"Resumes",80,"resumes",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":115,"slug":116},18,30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":114,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":104,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":139,"read_time":140},2336478945635,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","ADDRESS  \n16 Church Street, Bishop’s Stortford, Herts, CM23 2LY  \nCONTACT  \n01279 75 55 55 [info@simpsonscreative.co.uk](info@simpsonscreative.co.uk)[ ](info@simpsonscreative.co.uk)[www.simpsonscreative.co.uk](www.simpsonscreative.co.uk)  \nLOGO BRIEF  \nFor new logo & branding projects  \nThis document will help you collate your plans for a new logo design project. Taking the time to think it through and get to the core of what the project requires will give you a much better result. If you have any questions we are here to help.  \n[www.Simpsons](www.SimpsonsCreative.co.uk)[Creative](www.SimpsonsCreative.co.uk)[.co.uk](www.SimpsonsCreative.co.uk)  \nV.2.22  \n[www.SimpsonsCreative.co.uk](www.SimpsonsCreative.co.uk) Logo Brief  \nAbout us  \nWe are Simpsons Creative, a full-service creative agency based in Bishop’s Stortford.  \nWe have the skills, experience and creativity to take on any creative project.  \nThe extensive range of services we offer ensures the best solution is chosen to complete your creative projects. Our goal for every project is to make your brand memorable and have a real impact on your marketing strategy and campaigns, with the result of helping you attract and  \nengage with more customers.  \nNot sure what you need? Call to speak with one of our experienced team members today. We can help you to evaluate your business needs and how our services can assist you.  \nOur clients  \n[SimpsonsCreative.co.uk](SimpsonsCreative.co.uk)  \nLogo Brief [www.SimpsonsCreative.co.uk](www.SimpsonsCreative.co.uk)  \nExecutive summary  \nA new logo can be a daunting thought. It can seem complex and a lot of work, but it doesn’t have to be. We have designed this guide to break down the briefing process, through a series of logical steps, to give you the best possible logo for your product or service.  \nYour company logo says everything about you, and will probably be the first point of contact potential customers will have with you – so it needs to be right.  \nDo you want to be seen as modern and progressive, solid and reliable, relaxed and approachable, or professional and efficient?  \nYour logo will project your image and brand personality. For it to do that effectively, we need to know how you see yourselves, and how you’d like to be seen .  \nSo please complete the following questionnaire and give us as much background information as you can .  \nThis is very much a partnership project in which your input is vital, and about which you will be consulted all along the line.  \nContact us at any point if you need further guidance or just want to chat it through, [info@simpsonscreative.co.uk](info@simpsonscreative.co.uk)  \n[Tip: If you find yourself needing more space](Tip: If you find yourself needing more space), wanting to take notes or list any questions you may have, we have left the last few pages blank.  \nABOUT YOU  \nLogo Brief [www.SimpsonsCreative.co.uk](www.SimpsonsCreative.co.uk)  \nBusiness information  \nA logo is the public face of your business. It reflects who you are, what you stand for and what you aspire to.  \nSo to design a logo that is fit for purpose, we need to know a good deal about you: your company activities, your target audience, and your market presence.  \nSo, tell us about yourself. It will help us create a brand identity that will truly do you justice.  \n\n| \u003Cbr>Business name |  |\n| --- | --- |\n|  |  |\n|  |  |\n| \u003Cbr>Location |  |\n|  |  |\n|  |  |\n| \u003Cbr>Contact details |  |\n|  |  |\n|  |  |\n| \u003Cbr>Industry |  |\n|  |  |\n\n5  \n[www.SimpsonsCreative.co.uk](www.SimpsonsCreative.co.uk) Logo Brief  \nAll about you  \nWhat sets you apart? Are you the biggest and best in your field? The best value for money? Is your product or service unique? Do you have a proud tradition of service with generations of loyal customers? Or are you an innovative start-up?  \nWhat do you do?  \nWhat makes your company special? Do you have a USP?  \n\n| Which of the following adjectives describe your company? |\n| --- |\n|  |\n| Describe your\u003Cbr>company i","cbCain9KLtYMFdxw","https://ap.wps.com/l/cbCain9KLtYMFdxw","pdf",4102862,"English","# Executive summary\n## About you\n## Your company overview\n## Competitors\n## About your new logo\n## Target market\n## Design input","[{\"question\":\"What is the purpose of the logo brief?\",\"answer\":\"The logo brief helps clients collate the essential details needed for a new logo design project, guiding the briefing process step by step.\"},{\"question\":\"What information does the brief ask about the client’s business?\",\"answer\":\"It requests business and contact information, details on what sets the company apart (USP or differentiators), company attributes, aspirations, and how they compare with competitors.\"},{\"question\":\"How does the brief capture design preferences?\",\"answer\":\"It asks for examples of logos or brands the client likes, reasons for those preferences, what they like or dislike about their current logo, and any disliked colours or typefaces.\"}]","Logo Brief - For new logo & branding projects | PDF",1789241528,6]