[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-262878-105":53,"doc-detail-262878-en":118},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":111,"head_meta":113,"extra_data":115,"updated_unix":117},105,"en","link-building-fundamentals-overview","Link Building Fundamentals - Overview","","Link Building Fundamentals explains why search engines use links to evaluate popularity and authority, tracing the shift from text-only ranking to link-aware retrieval research and modern AI and machine-learning ranking signals. It emphasizes that ranking now depends on meaningful, relevant links rather than raw link volume, and it highlights how paid or artificial links may be ignored. The chapter also outlines best practices for cultivating high-quality links and understanding approaches search engines may apply.",{"@graph":63,"@context":110},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/link-building-fundamentals-overview/262878/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/link-building-fundamentals-overview/262878.png","ImageObject",442,249,{"name":88,"@type":89},"Kyle","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":30},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104],{"name":105,"@type":106,"acceptedAnswer":107},"What is the chapter’s goal?","Question",{"text":108,"@type":109},"The chapter aims to build a foundation for understanding how search engines may use links and what best approaches are for cultivating links.","Answer","https://schema.org",{"og:url":78,"og:type":112,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":114,"canonical":78},"index,follow",{"doc_id":116,"site_id":56},262878,1791718038,{"code":4,"msg":5,"data":119},{"doc_id":116,"user_id":120,"nickname":88,"user_avatar":121,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":122,"file_id":123,"file_url":124,"file_type":125,"file_size":126,"view_count":30,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":127,"language":128,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":129,"faqs":130,"seo_title":131,"seo_description":61,"update_tm":132,"read_time":133,"preview_page_count":4},3985741905716,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","CONTENT  \nCHAPTER 1  \nCHAPTER 2  \nCHAPTER 3  \nCHAPTER 4  \nCHAPTER 5  \nLink Building Fundamentals  \nBy Roger Montti  \nWhat Is a Natural Link? (A Good Link)  \nBy Adam Riemer  \n3 Ways to Measure Link Quality  \nBy Roger Montti  \n50 Types of Links You Want & How to Build Them  \nBy Kevin Rowe  \nLink Building Techniques: The Good, the Bad, and the Ugly  \nBy Jeremy Knauff  \nCHAPTER 6  \nLink Building Outreach 101  \nBy Nicole DeLeon, North Star Inbound (SEJ Partner)  \nCHAPTER 7  \nHow to Build Links for  \nBing vs. Google  \nBy Aleh Barysevich  \nCONTENT  \nCHAPTER 8  \nCHAPTER 9  \nCHAPTER 10  \nCHAPTER 11  \nCHAPTER 12  \nCHAPTER 13  \n5 Tips to Run a Sustainable Link Building Campaign  \nBy Patrick Reinhart  \nAn Approach to Achieve Link Building Scalability  \nBy Adam Heitzman  \nLink Building to Link Earning  \nBy Anna Crowe  \nThe 7 Worst Link Building Myths Holding Back Your Campaign  \nBy Kristopher Jones  \nThe Ultimate Guide to Outsourcing Link Building (For Beginners)  \nBy Joe Davies, FATJOE (SEJ Partner)  \nLink Building Terms You Should Know: The Ultimate Glossary  \nBy Julie Joyce  \nREADY TO SCALE YOUR LINK BUILDING?  \nWe Сreate Awesome Content to Get Quality Links (and we guarantee it!)  \nLET'S TALK!  \n1  \nChapter 1  \nLink Building Fundamentals  \nLINK B UILDING FUNDAMENTALS  \nWritten By  \nRoger Montti  \nOwner, [Martinibuster.com](Martinibuster.com)  \n1  \nThis chapter began as a solo presentation about links given atSMX East in New York.  \nThe information has been updated.  \nIt is an overview of how search engines may use links and what I believe are best practices for cultivating links.  \nThe goal of this chapter is to build a foundation from which you can better understand how search engines may use links and what the best approaches may be.  \nLINK B UILDING FUNDAMENTALS  \nReason Why Search Engines Use Links  \n1  \nLINK B UILDING FUNDAMENTALS  \nSearch engines used to use just the text on a web page in order to rank a web page. However web publishers began adding keyword phrases in a way to help rank their pages.  \nNot all pages that ranked were relevant, resulting in a poor user experience.  \nInformation retrieval researchers began work on new ways to identify relevant web pages, particularly with links.  \nSearch engineers noticed that the best pages on the Internet tended to accumulate links.  \nThe more links a site had the more important it tended to be. Conversely, the less links a site accumulated the less important it was judged to be.  \nLinks were (and continue to be) counted like vote.  \nModern search engines today use a combination of AI, machine learning, links and page analysis to rank websites.  \nAn important change with how sites are ranked is that the kinds of links that are used for ranking purposes have been narrowed down to the most relevant.  \nThe goal has always been to count links that are meaningful to the content they are linking to.  \nNot to complicate matters, but there is also a thing called link  ranking that may be in use, a method to rank the links themselves.  \nBy ranking links, popularity and relevance can be more accurately measured.  \nLinks that are paid for and not the result of an editorial decision tend not to count.  \nSearch engines continue using links as a way to measure popularity and authority. However it’s no longer enough to simply acquire links to assure rankings.  \nBecause web publishers have employed a number of schemes to increase their rankings, search engines have improved their algorithms in order to ignore artificial links (example: advertorial  guest post links) or non-relevant links (“powered by” links) .  \n1  \nLINK B UILDING FUNDAMENTALS","cbCaiv8nQyeXtFyJ","https://ap.wps.com/l/cbCaiv8nQyeXtFyJ","pdf",19835133,217,"English","# Link Building Fundamentals\n## Reason Why Search Engines Use Links\n## Measuring Link Importance and Relevance\n## Best Practices for Cultivating Links","[{\"question\":\"What is the chapter’s goal?\",\"answer\":\"The chapter aims to build a foundation for understanding how search engines may use links and what best approaches are for cultivating links.\"}]","Link Building Fundamentals - Overview | PDF",1789365559,76]