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The campaign “Sweet February with #PACAR” targets Indonesian Gen-Z and young professionals with paid ads, trending audio, and Valentine-themed creative. Objectives include brand awareness, 2,000+ Instagram Reels impressions, a 2.5% engagement rate, and 1,000+ follower growth in 14 days. The plan details Hub, Hero, and Hygiene content across specific days, including reels, story polls, and a UGC contest with a PACAR Bundle prize.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/lifevitae-digital-marketer-social-media-campaign-sweet-february-with-pacar/236838/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/lifevitae-digital-marketer-social-media-campaign-sweet-february-with-pacar/236838.png","ImageObject",442,249,{"name":88,"@type":89},"Lucas Vance","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-14","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",13,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What are the campaign objectives for LifeVitae’s “Sweet February with #PACAR”?","Question",{"text":109,"@type":110},"The campaign aims to increase brand awareness, reach 2,000+ impressions across Instagram Reels, achieve a 2.5% engagement rate, and grow Instagram followers by 1,000+ during a 14-day period.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the campaign propose achieving those objectives?",{"text":114,"@type":110},"It suggests running paid ads for users aged 18–35 in Indonesia, using trending audio and Valentine visuals such as heart-themed CVs and romantic career memes.",{"name":116,"@type":107,"acceptedAnswer":117},"What content formats are included in the 14-day posting plan?",{"text":118,"@type":110},"The timeline includes Hub, Hygiene, and Hero content such as reels, story polls, a UGC contest, and a webinar announcement, with specific themes tied to CV optimization and career “love language.”","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},236838,1789108110,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":15,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":126,"read_time":79},549768064622,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Social Media Campaign :  \nSweet February with \\# PACAR  \nProject Documentation in Project Based Internship at LifeVitae as Digital Marketer Position.  \nCREATED BY Yasmin Ananda P.  \nAbou t  \nLifeVitae is an \\#EdTech startup that supports schools and colleges by guiding students on a self & career discovery journey. Through the platform provided by LifeVitae, students will be directed to utilize some tools that will guide them to learning resources that suit their personality, such as: higher education, career options, and to give them the opportunity to explore suitable jobs or internship opportunities that align with their interests  \nLifeVitae also operated in a few countries :  \nSingapore  \nIndonesia  \nMalaysia  \nCampaign Objectives  \nBrand Awareness  \nIncrease visibility of LifeVitae career services among Indonesian Gen-Z and young professionals .  \n Reach 2000+ impressions across Instagram Reels  \n Achieve 2 .5% engagement rate (likes, comments, shares) on campaign posts .  \n Grow Instagram followers by 1 ,000+ during the campaign period (14 days) .  \nHow to Achieve that?  \n Run paid ads targeting users aged 18–35 in Indonesia with interests in career development, scholarships, or self-improvement.  \n Use trending audio and Valentine’s visuals (heart-themed CVs, romantic career memes) .  \nContent Ideation  \n\\# PACAR  \nPercaya Akan C ita-citA dan Rezeki  \nas known as  \nTurn your career journey into a “relationship” worth celebrating!  \nOur Core Message  \nJust like a healthy relationship, your career needs trust, effort, and self-love .  \nTimeline to Post :  \nThe project timeline is divided into:  \nDay 2 :  \nHub Content – Carousel Post  \nDay 4 :  \nHygiene Content – UGC Contest  \nDay 1 :  \nHub Content – Reel  \nDay 3 :  \nHygiene Content – Story Poll  \nDay 6 :  \nHero Content – Webinar Announcement  \nDay 5 :  \nHero Content – Reel  \nDay 7 :  \nHero Content – Story + Feed Blast  \nDay 1  \nHub Content – Reel  \n“Masih paka i CV ala kadarnya? Kasian HRD nggak bisa jatuh cinta ~ 􀂃 Yuk, ikutin cara bikin CV yang bikin mereka klepek-klepek:  \n❤ Gunakan template ATS-friendly  \n❤ Highlight skill sexy ( Data Analysis, Coding, dll!)  \n❤ Kasih angka & hasil konkret  \nLifeVitae CV Optimization baka ljadi Cupid-mu!  \n􀀸 Link di bio, diskon 40% khusus Valentine!  \nDay 2  \nHub Content – Reel  \n“Kariermu juga butuh love language, lho! 􀂍 Ini 5 cara kasih sayang ke masa depanmu:  \n´ Quality Time: Habiskan waktu buat self-assessment ¹ Words of Affirmation: Puji diri sendiri & update LinkedIn » Acts of Service: Bantu diri sendiri dengan networking ½ Receiving Gifts: Kasih hadia h CV Premium dari LifeVitae ¿ Physical Touch: Jabat tangan HRD pas interview! Yuk, tunj ukkan cintamu sebel um 14 Feb!  \n􀀸 Cek promo di bio ~  \nDay 3  \nHygiene Content – Story Poll  \n“Kalau ada blind date, tapi…  \nA. Sama Skill Baru ( Digital Marketing, Coding, dll)  \nB. Sama doi yang nggak je las Pilih mana? ❤􀁝  \nVote & tag temenmu!  \nDay 4  \nHygiene Content – UGC Contest  \n“Ceritain c inta pertama kamu sama karier! 􀂅 Contoh:  \n“Aku jatuh cinta sama dunia aviasi sejak SMA, dan sekarang…!”  \n􀁷 Hadia h:  \n´ PACAR Bundle (CV + LinkedIn + Coaching)  \n¹ Voucher k ursus Skill Academy 1JT! Caranya:  \n´ Follow @ LifeVitae  \n¹ Post cerita pengalamanmu dengan LifeVitae » Tag \\# PACARxLifeVitae & @ 2 temen Deadline: 14 Feb!  \nYang galau jomblo, mending galauin karier ~  \nDay 5  \nHero Content – Reel  \n“Daripada nunggu kado dari doi yang nggak pasti…  \n􀂌 Kasih diri sendir i PACAR Bundle! Isinya:  \n❤ CV yang bikin HRDjatuh cinta  \n❤ LinkedIn yang membangkit kan rasa penasaran ❤ Coaching buat komitmen sama karier  \nHarga Normal 1.5JT ➡ Cuma 899RB! Cuma untuk 30 orang pertama, lho ~  \n􀀸 Buruan klik link di bio!  \nDay 6  \nHero Content – Announce  \n“Malam minggu in i, jangan kencan sama doi… Kencan sama kariermu yuk! 􀂪❤  \n􀀔 GRATIS Webinar “PDKT Sama Perusahaan Impian”Akan diba has:  \n􀁋 Cara bikin CV yang romantis ( HRD auto swipe right!)  \n􀁋 Tips PDKT sama HRD lewat interview  \n􀁋 Move on dari pe","cbCaia4xdAHXGpbb","https://ap.wps.com/l/cbCaia4xdAHXGpbb","pdf",1760655,"English","# Social Media Campaign : Sweet February with # PACAR\n## Campaign Objectives\n## How to Achieve\n## Content Ideation\n## Timeline to Post\n## Day 1\n## Day 2\n## Day 3\n## Day 4\n## Day 5\n## Day 6","[{\"question\":\"What are the campaign objectives for LifeVitae’s “Sweet February with #PACAR”?\",\"answer\":\"The campaign aims to increase brand awareness, reach 2,000+ impressions across Instagram Reels, achieve a 2.5% engagement rate, and grow Instagram followers by 1,000+ during a 14-day period.\"},{\"question\":\"How does the campaign propose achieving those objectives?\",\"answer\":\"It suggests running paid ads for users aged 18–35 in Indonesia, using trending audio and Valentine visuals such as heart-themed CVs and romantic career memes.\"},{\"question\":\"What content formats are included in the 14-day posting plan?\",\"answer\":\"The timeline includes Hub, Hygiene, and Hero content such as reels, story polls, a UGC contest, and a webinar announcement, with specific themes tied to CV optimization and career “love language.”\"}]","LifeVitae Digital Marketer - Social Media Campaign Sweet February with #PACAR | PDF"]