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The work defines campaign goals to introduce the program, raise awareness, and increase interest in using the platform. 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The tools guide users to learning resources and opportunities that match their interests and support discovering strengths and talents.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What are the main campaign objectives in this project?",{"text":113,"@type":109},"The campaign objectives are to raise public awareness about LifeVitae’s program as an education platform and to increase people’s interest in using the LifeVitae platform.",{"name":115,"@type":106,"acceptedAnswer":116},"Who is the target audience for the social media campaign?",{"text":117,"@type":109},"The target audience is students through early professionals, aged 18–25. The focus regions include Surabaya, Malang, Yogyakarta, and Jabodetabek, with a socioeconomic range of B–A and behaviors such as job searching, skill upgrading, and exploring internships.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},233421,1791744358,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":25,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},687207024478,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","NOVEMBER 2023  \nx  \nFinal Project for Digital  \nMarketer  \nP roject Based Inte rnsh ip  \nSyarifah Salma Salsabila Alaydrus  \nHi ! you can call me Salsa . I’am a final year student in University of Muhammadiyah Malang, who’s interest with Public Relation and  \nDigital Marketing.  \n 082248987687  \n [salsabilaaldrs@gmail.com](salsabilaaldrs@gmail.com)[ ](salsabilaaldrs@gmail.com) Syarifah Salma Salsabila Alaydrus  \nP roject Based Inte rnsh ip  \nNOVEMBER 2023  \nNOVEMBER 2023  \nP roject Based Inte rnsh ip  \nTable of Contents  \nGeneral Overview Campaign Plan KPI Overview  \nAbout LifeVitae Social Media Campaign  \nBrief Overview Campaign Strategy  \nCurrent Objective Content Strategy  \nTarget Audience Timeline  \nAnalysis Between Brand Content Sample  \nKOL Marketing Plan  \nGeneral Review  \n01  \n0  \nP roject Based Inte rnsh ip  \nNOVEMBER 2023  \nP roject Based Inte rnsh ip  \nAbout LifeVitae  \nLifeVitae merupakan startup yang bergerak dalam bidang pendidikan asal SingaPura berbasis teknologi (EdTech Startup) yang menyediakan platform yang mengidentifikasi kelebihan/kekuatan dalam diri (strength finder) yang mengacu pada UNESCO-WHO Life Skills Model.  \nBersama LifeVitae, user akan diarahkan oleh tools untuk membimbing kepadasumber-sumber pembelajaran yang cocok dengan kepribadian mereka, yang berguna untuk memberikan mereka kesempatan dalam mengeksplorasipekerjaan/kesempatan magang yang sesuai dengan minat mereka. Melalui penggunaan AI dan Machine Learnig, LifeVitae akan membantu user untuk menemukan minat dan bakat.  \nNOVEMBER 2023  \nBrief Overview  \nLifeVitae merupakan startup yang menyediakan platform yang mengidentifikasi kelebihan/kekuatan dalam diri (strength finder) yang mengacu pada UNESCOWHO Life Skills Model. Sehingga keseluruhan penggunanya adalah siswamaupun early professional. Maka dari itu, membuat sebuah kampanye mediasosial yang bertujuan untuk memperkenalkan programnya sekaligus meningkatkan jumlah peminat yang berpotensi menggunakan layanan strength finder LifeVitae. all participan intern dapat menerapkannya dengan membuat konten Giveaway atau Collaboration Post dengan Individu / Platform untuk meningkatkan Brand Awareness kepada Publik.  \nP roject Based Inte rnsh ip  \nAwareness Awareness  \n20%  \nAwareness 20%  \nAwareness 20%  \n20%  \nAwareness 20%  \nCurrent  \nObjective  \n To introduce of people about Life Vitae’s program as education platform for raise awareness  \n To increase interest of people to using Life Vitae platform.  \nInterest 20%  \nInterest 20%  \nInterest 20%  \nInterest 20%  \nInterest  \n20%  \nTarget Audience  \nFrom the goals of the LifeVitae platform, so that the target audience is student until early professional.  \nUsia : 18-25 tahun .  \nWilayah : Surabaya, Malang, Yogyakarta, Jabodetabek.  \nSES : B-A  \nBehavioral : Lulusan baru, seorang job searching, minatdalam meng-upgrade skill, mengenali binat dan bakat diri, serta mencari pengalaman magang dan bekerja .  \nANALYSIS BETWEEN BRANDS  \nFollowers : 42.4K  \nEngagement Rate : 0.48%  \nAverage Interaction post : 150-200 likes dan 2-6  \nkomentar  \nJenis Konten : Edukasi, tips and trick, Promosi, Giveaway, Interaksi.  \nFollowers : 491K  \nEngagement Rate : 0.51%  \nAverage Interaction post : 200-500 likes dan 15-20  \nkomentar  \nJenis Konten : Edukasi, entertaining, interaksi, tipsand trick, promosi.  \nCampaign Plan  \n02  \nP roject Based Inte rnsh ip","cbCaij3IAK3tbpRM","https://ap.wps.com/l/cbCaij3IAK3tbpRM","pdf",7073270,26,"English","# General Overview\n## Campaign Plan\n## KPI Overview\n# About LifeVitae Social Media Campaign\n## Brief Overview Campaign Strategy\n## Current Objective\n## Content Strategy\n## Target Audience\n## Timeline\n## Analysis Between Brand Content Sample\n## KOL Marketing Plan\n# General Review","[{\"question\":\"What is the LifeVitae platform and what problem does it address?\",\"answer\":\"LifeVitae is an EdTech startup that provides a strength finder platform based on the UNESCO-WHO Life Skills Model. The tools guide users to learning resources and opportunities that match their interests and support discovering strengths and talents.\"},{\"question\":\"What are the main campaign objectives in this project?\",\"answer\":\"The campaign objectives are to raise public awareness about LifeVitae’s program as an education platform and to increase people’s interest in using the LifeVitae platform.\"},{\"question\":\"Who is the target audience for the social media campaign?\",\"answer\":\"The target audience is students through early professionals, aged 18–25. The focus regions include Surabaya, Malang, Yogyakarta, and Jabodetabek, with a socioeconomic range of B–A and behaviors such as job searching, skill upgrading, and exploring internships.\"}]","LifeVitae Digital Marketer Internship Final Project - November 2023 | PDF",1789077864,9]