[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-169237-en":3,"doc-seo-169237-105":30,"detail-sidebar-cat-1-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},169237,137451211410,"\tCallum ","https://ap-avatar.wpscdn.com/avatar/2000bb0a9246f588df?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786362646172706240",1,11,"Presentations","Lesson Element - Unit R066: Market and pitch a business proposal","Unit R066 focuses on developing brand identity and a promotional plan for a defined customer profile, building practical understanding of what a brand is and how branding techniques create value for target audiences. Learner activities guide students from recognizing brand identities through logo analysis and definitions, to comparing branded versus non-branded products, exploring brand personality, and clarifying key concepts such as strategy, personality, identity and image. Promotion methods are also considered to meet specific promotional objectives.","Lesson Element\nUnit R066: Market and pitch a business proposal\nBe able to develop a brand identity and promotional plan to target a customer profile\nInstructions and answers for teachers\nThese instructions cover the learner activity section which can be found on \u0013 HYPERLINK \\l \"_Unit_R064:_Enterprise\" \u0014page 7\u0015. This Lesson Element supports Cambridge Nationals Level 1/2 in Enterprise and Marketing.\nWhen distributing the activity section to the learners either as a printed copy or as a Word file you will need to remove the teacher instructions section.\nThe activity\nIn this lesson element learners will discover what is meant by a ‘brand’ and various methods and techniques used to develop a brand.  They will understand the benefits that branding offers and also how brands need to be developed in order to appeal to the target customers.\nMethods of promotion will be considered to meet specific promotional objectives.\nThe learning developed from this lesson element could be used by the learners to support the marketing of the business proposal developed in unit R065.\nSuggested timings\nABC – This activity offers an opportunity for English skills development.\nActivity 1 - Introduction to brand identities\nTask 1\nThe aim of task 1 is to introduce your learners to the concept of branding and brand identities.  You will encourage your learners to consider how they interact with brands every day.\nYou should select a number of brand logos/identities that your learners are likely to recognise and replicate these onto a PowerPoint presentation.\nOn slide 1 crop the logo/brand so only a small section of the logo/brand is displayed and learners are invited to guess the brand from the portion displayed e.g.\nTell learners that they will be working individually on this task and they should not shout out answers. Display slide 1 (cropped logos/brands) and invite learners to write each brand name.\nAfter a minute, bring the class together to review which brands were displayed, and discover which learner identified the most brands.\nConclude the task with a short discussion about how brands form part of our everyday lives.\nTask 2\nThe aim of task 2 is to encourage your learners to use any prior learning, knowledge or experience to develop ideas and a definition as to what a ‘brand’ is.\nEach learner to individually write their own definition for the word ‘brand’.\nLearners to join another to form a pair and combine thoughts to produce a joint definition.\nEach pair to join with another pair to form a group of four learners to refine their definition further and produce a group definition.\nEach small group to share their definition on the board, and you could then facilitate the production of a whole class definition of ‘brand’.\nBrands and branding notes\n\u0013 HYPERLINK \"http://www.tutor2u.net/business/reference/brands-and-branding-introduction\" \u0014http://www.tutor2u.net/business/reference/brands-and-branding-introduction\u0015\n\u000fTask 3\nThe aim of Task 3 is to encourage your learners to use any prior learning, knowledge or experience which they may have relating to branded items versus non-branded items. Their discussion will then help to develop ideas regarding what a brand is and why it is used.\nDivide your class into small groups (up to four learners) and ask the learners to choose a scribe for their group.\nEach learner in the small group should give an example of a branded item that they are familiar with and compare with a non-branded similar item. The item can be a product or a service, e.g.\nPepsi\nand supermarket own label cola drinks\nHeinz\nand supermarket own brand baked beans\nNike\ntrainers and supermarket own-brand trainers\nParker\npens and retailer own-brand pens\nMars\nand supermarket own brand alternatives\nWalkers\nand supermarket own brand crisps\nKellogg’s\nand supermarket own brand cereals\nHeinz\nand supermarket own brand tomato sauce.\nAs a group the learners should compare the branded and non-branded items. What are the similarities and differences of the actual ","cbCaivS77hV4JXyv","https://ap.wps.com/l/cbCaivS77hV4JXyv","docx",451850,9,"English","en",105,"# Activity 1 - Introduction to brand identities\n## Task 1\n## Task 2\n## Task 3\n## Task 4\n## Task 5\n## Task 6\n# Activity 2 - Benefits of branding","[{\"question\":\"What is the main outcome of Unit R066 for learners?\",\"answer\":\"Learners develop a brand identity and a promotional plan targeted to a specific customer profile.\"},{\"question\":\"How do learners begin understanding branding in Activity 1?\",\"answer\":\"They explore what brands are by recognizing and guessing brand identities from cropped logos and by creating individual, pair, group, and whole-class definitions.\"},{\"question\":\"What comparisons do learners make between branded and non-branded items?\",\"answer\":\"Learners compare branded and non-branded products or services to identify similarities and differences in both the product/service features and the way they are promoted.\"}]","Lesson Element - Unit R066: Market and pitch a business proposal | DOCX",1788248876,3,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":28},"lesson-element-unit-r066-market-and-pitch-a-business-proposal","",{"@graph":36,"@context":86},[37,53,69],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/template/","Template",2,{"item":49,"name":13,"@type":43,"position":29},"https://docshare.wps.com/template/presentations/",{"item":51,"name":14,"@type":43,"position":52},"https://docshare.wps.com/template/lesson-element-unit-r066-market-and-pitch-a-business-proposal/169237/",4,{"url":51,"name":14,"@type":54,"author":55,"headline":14,"publisher":57,"fileFormat":60,"inLanguage":23,"description":15,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-05","2026-09-01",true,{"@type":65,"interactionType":66,"userInteractionCount":68},"InteractionCounter",{"@type":67},"ViewAction",5,{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"What is the main outcome of Unit R066 for learners?","Question",{"text":76,"@type":77},"Learners develop a brand identity and a promotional plan targeted to a specific customer profile.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"How do learners begin understanding branding in Activity 1?",{"text":81,"@type":77},"They explore what brands are by recognizing and guessing brand identities from cropped logos and by creating individual, pair, group, and whole-class definitions.",{"name":83,"@type":74,"acceptedAnswer":84},"What comparisons do learners make between branded and non-branded items?",{"text":85,"@type":77},"Learners compare branded and non-branded products or services to identify similarities and differences in both the product/service features and the way they are promoted.","https://schema.org",{"og:url":51,"og:type":88,"og:title":14,"og:site_name":58,"og:description":15},"article",{"robots":90,"canonical":51},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":93},[94,97,102,107,112,117,122,127,131],{"id":12,"doc_module":11,"doc_module_name":46,"category_name":13,"show_sort_weight":95,"slug":96},90,"presentations",{"id":98,"doc_module":11,"doc_module_name":46,"category_name":99,"show_sort_weight":100,"slug":101},12,"Resumes",80,"resumes",{"id":103,"doc_module":11,"doc_module_name":46,"category_name":104,"show_sort_weight":105,"slug":106},14,"Invoices",70,"invoices",{"id":108,"doc_module":11,"doc_module_name":46,"category_name":109,"show_sort_weight":110,"slug":111},15,"Posters",60,"posters",{"id":113,"doc_module":11,"doc_module_name":46,"category_name":114,"show_sort_weight":115,"slug":116},16,"Social Media",50,"social-media",{"id":118,"doc_module":11,"doc_module_name":46,"category_name":119,"show_sort_weight":120,"slug":121},17,"Forms",40,"forms",{"id":123,"doc_module":11,"doc_module_name":46,"category_name":124,"show_sort_weight":125,"slug":126},18,"Letters",30,"letters",{"id":128,"doc_module":11,"doc_module_name":46,"category_name":129,"show_sort_weight":68,"slug":130},21,"Paper Templates","papers-templates",{"id":132,"doc_module":11,"doc_module_name":46,"category_name":133,"show_sort_weight":4,"slug":134},158,"General","general-158"]