[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-253942-105":3,"doc-detail-253942-en":81,"detail-sidebar-cat-1-en-105":97},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","legacy-email-marketing-reporting-email-metrics-and-drill-down-guide","Legacy Email Marketing Reporting - Email Metrics and Drill-Down Guide","","Legacy Email Marketing Reporting provides an organized workflow for viewing email performance at multiple detail levels. It explains how to use the Reporting homepage tabs, starting at the All Campaigns level and drilling down through Campaign Detail, Message Detail, and Tracking Detail. The guide covers printing and exporting metrics, sorting the metrics table, and interpreting key fields including Community, Category, Campaign Name, Last Run, Sent, Delivery Rate, Kickbacks, Open Rate, Unopened Rate, and Clicks, with guidance on data limitations and timestamps for updates.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/letters/","Letters",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/legacy-email-marketing-reporting-email-metrics-and-drill-down-guide/253942/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/legacy-email-marketing-reporting-email-metrics-and-drill-down-guide/253942.png","ImageObject",442,249,{"name":42,"@type":43},"Taylor Morgan","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-25","2026-09-13",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",14,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"When do the email reporting metrics stop updating?","Question",{"text":63,"@type":64},"Metrics stop updating the evening of April 30, 2018. Select Legacy Reporting and review the latest available data after that cutoff.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What is the difference between All Campaigns, Campaign Detail, Message Detail, and Tracking Detail?",{"text":68,"@type":64},"All Campaigns is the top-level view of email performance. Campaign Detail focuses on a recurring campaign, Message Detail focuses on a specific one-time message, and Tracking Detail is the most focused drill-down level.",{"name":70,"@type":61,"acceptedAnswer":71},"How is Delivery Rate calculated in this reporting?",{"text":72,"@type":64},"Delivery Rate equals (Sent minus Kickbacks) divided by Sent. For example, if 250 were sent and 10 were returned, 240 were delivered, and 240/250 yields 96%.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},253942,1789272152,{"code":4,"msg":82,"data":83},"success",{"doc_id":79,"user_id":84,"nickname":42,"user_avatar":85,"doc_module":22,"category_id":86,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":87,"file_id":88,"file_url":89,"file_type":90,"file_size":91,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":92,"language":93,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":94,"faqs":95,"seo_title":96,"seo_description":12,"update_tm":80,"read_time":26},1099523885336,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c",18,"Legacy Email Marketing Reporting  \nArticle Number  \n000081462  \nInformation  \nLegacy Email Marketing Reporting  \nNOTE-The metrics will stop updating the evening of April 30, 2018.  \n Select Legacy Reporting.  \n For additional help, you can click on the page.  \n On the Reporting homepage, you will see tabs for the different detail levels available. You will start out at the All Campaigns level. At any level you can print or export reports for the data. As you move to more detailed levels you will have more options, such as creating a custom report, task or email.  \n All Campaigns is the “top level” view of the emails.  \n Campaign Detail shows information for a recurring email campaign.  \n Message Detail shows information for a specific or one-time email.  \n Tracking Detail is the most focused level and is the lowest level you can drill down to.  \nAll Campaigns  \nMore Actions for this Data-Click on the dropdown:  \n Select Print view a printer friendly version of this report page with the Email Metrics table and any available Chart Reports.  \n Select Export to .csv file to export these Email Metrics to Excel as a CSV file.  \nView Email Content: Click  on the right side of the screen. If there are multiple recurrences ofthe message, then you must open up that email campaign (by clicking on the name of the campaign in the table) in order to see the option to view the message.  \nView Campaign Detail: To view the detail report for a Campaign or Message, click the Campaign or Message name.  \nCampaign Metrics Table  \nThe metric information in the table provides you with a “snapshot” of the success of the email. You may sort by any of the column headers by clicking on the column header name.  \n Community: Community or sub-community from which the email was sent.  \n Category: Email category that was selected when the email was created.  \n Campaign Name: This is the name of your Email Campaign. A Campaign is an email communication effort which may consist of a single one-time message (such as an invitation to Homecoming or a solicitation for donations) or multiple (recurring) messages (such as a monthly Newsletter) .  \nLast Run: This field shows you the date on which the message was sent, or the date on which the last recurrence of the message in the campaign was sent. Hover over the clock symbol to see the exact time the message or the last message in that recurring email campaign was sent.  \n Sent: This number tells you how many actual messages were sent out in the course of your mailing Campaign. In the case of a single one-time message, this total will reflect only the number of people who were sent that message. In the case of a recurring campaign, the displayed total will reflect the number of messages sent during the course of the entire campaign, with each individual message's total recipient list added to the overall grand total of campaign recipients. To see a breakdown of recipients for each message within the campaign, click the \"Plus\" sign (+) to the far left of the campaign's Name. NOTES: Total Emails Sent (on the dashboard) will include emails that have been deleted. This number can be different than total emails Sent in email reporting, since that tool only shows emails that have not been deleted. The email reporting grid is capturing any email that gets \"scheduled\" in 2014 as \"sent\" in 2014, but an email might not necessarily be sent in the same year as it gets scheduled. The dashboard does not get updated daily once the year ends (the reporting number is updated every day, but the dashboard no longer updates for 2014 after 12/31/14.  \n Kickbacks (Delivery Rate): This number represents the total number of \"kicked back\" (returned) messages that were generated by the mailing.  \nDelivery Rate: This number represents the percentage of your total sent messages that reached the intended recipients. The number is obtained by subtracting the total number of kicked back messages from the number sent and then dividing that total by","cbCaii9Uo6F13s6Q","https://ap.wps.com/l/cbCaii9Uo6F13s6Q","pdf",29573,6,"English","# Reporting homepage\n## Detail levels (All Campaigns, Campaign Detail, Message Detail, Tracking Detail)\n## Print and export options\n# Email Metrics table\n## Sorting and viewing campaign/message content\n## Key metrics fields (Community, Category, Campaign Name, Sent, Delivery Rate, Open/Unopened Rate, Clicks)","[{\"question\":\"When do the email reporting metrics stop updating?\",\"answer\":\"Metrics stop updating the evening of April 30, 2018. Select Legacy Reporting and review the latest available data after that cutoff.\"},{\"question\":\"What is the difference between All Campaigns, Campaign Detail, Message Detail, and Tracking Detail?\",\"answer\":\"All Campaigns is the top-level view of email performance. Campaign Detail focuses on a recurring campaign, Message Detail focuses on a specific one-time message, and Tracking Detail is the most focused drill-down level.\"},{\"question\":\"How is Delivery Rate calculated in this reporting?\",\"answer\":\"Delivery Rate equals (Sent minus Kickbacks) divided by Sent. For example, if 250 were sent and 10 were returned, 240 were delivered, and 240/250 yields 96%.\"}]","Legacy Email Marketing Reporting - Email Metrics and Drill-Down Guide | PDF",{"code":4,"msg":82,"data":98},[99,104,109,113,118,123,128,131,136],{"id":100,"doc_module":22,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},11,"Presentations",90,"presentations",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},12,"Resumes",80,"resumes",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},"Invoices",70,"invoices",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},15,"Posters",60,"posters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},16,"Social Media",50,"social-media",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":126,"slug":127},17,"Forms",40,"forms",{"id":86,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":129,"slug":130},30,"letters",{"id":132,"doc_module":22,"doc_module_name":25,"category_name":133,"show_sort_weight":134,"slug":135},21,"Paper Templates",5,"papers-templates",{"id":137,"doc_module":22,"doc_module_name":25,"category_name":138,"show_sort_weight":4,"slug":139},158,"General","general-158"]