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Expands into paid advertising execution (Google Ads, audience targeting, A/B testing, tracking, quality scores) plus SEO and content tactics (structured data, rich snippets, backlinks, Core Web Vitals). Concludes with email marketing deliverability and workflow items.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/law-firm-marketing-template-2022-checklist-for-web-ads-seo-and-email/191943/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/law-firm-marketing-template-2022-checklist-for-web-ads-seo-and-email/191943.png","ImageObject",442,249,{"name":42,"@type":43},"Eden","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-06","2026-09-03",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",14,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What website experience items are included in the checklist?","Question",{"text":63,"@type":64},"The checklist covers consistent branding, streamlined navigation, hero text and animations, hover states, typography, whitespace/boxed elements, and illustration and icon usage.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Which technical and compliance tasks are listed?",{"text":68,"@type":64},"It includes ADA compliance, speed optimization, browser compatibility, mobile design, SSL certificate and website security updates, lazy loading, and version control/backups with staging and image compression.",{"name":70,"@type":61,"acceptedAnswer":71},"What paid and SEO actions are recommended?",{"text":72,"@type":64},"Paid actions include responsive and local service ads, audience targeting, display campaign setup, ad automation, extension testing, negative monitoring, ad tracking, and A/B testing. SEO actions include structured data for rich snippets, Core Web Vitals checks, HREFLang tags, competitor analysis, backlinks, and monitoring dwell time/bounce rate.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},191943,1788411896,{"code":4,"msg":82,"data":83},"success",[84,88,93,97,102,107,112,117,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":94,"show_sort_weight":95,"slug":96},"Invoices",70,"invoices",{"id":98,"doc_module":22,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},15,"Posters",60,"posters",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},16,"Social 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 |  |\n| • Animations |  |  |\n| • Hover States |  |  |\n| Feature Check (Options) |  |  |\n| • Large Type & Fonts\u003Cbr>• Whitespace Design\u003Cbr>• Boxed Elements\u003Cbr>• Flat DEsign\u003Cbr>• Overlapping Text |  |  |\n| • Use of Shadows |  |  |\n| • Illustrations |  |  |\n\n| Task | Notes | Status |\n| --- | --- | --- |\n| ADA Compliance |  |  |\n| Speed Optimization |  |  |\n| Browser Compatibility.\u003Cbr>Mobile Design\u003Cbr>PDF of Pages |  |  |\n| Proposal Generator\u003Cbr>Security Update\u003Cbr>SSL Certificate |  |  |\n| Version Control / Backups\u003Cbr>Staging Environment\u003Cbr>Compressing Images |  |  |\n\n| Task | Notes | Status |\n| --- | --- | --- |\n| Responsive Ads |  |  |\n| Local Service Ads |  |  |\n| Audience Targeting |  |  |\n| Mobile Ads |  |  |\n| Display Campaign |  |  |\n| Google Analytics Integration |  |  |\n| Ad Automation |  |  |\n| Platform Diversity outside |  |  |\n| Google Ads |  |  |\n| Testing of Extensions |  |  |\n| Monitoring Negatives |  |  |\n| Niche Your Keywords |  |  |\n| Ad Tracking Setup |  |  |\n| A/B Testing |  |  |\n| Quality Scores of 6+ |  |  |\n| Branding Ads |  |  |\n\n| Task | Notes | Status |\n| --- | --- | --- |\n| Core Practice Areas Optimized |  |  |\n| Long-form Content |  |  |\n| WebP Images |  |  |\n| Start a Podcast |  |  |\n| Use Subpages |  |  |\n| Content Headings |  |  |\n| Client-Focused Content |  |  |\n| Title tags/meta Optimized for Clicks\u003Cbr>Use Anchor Text Wisely |  |  |\n| Easy Conversions with Forms Internal Links |  |  |\n| Visuals on Key Pages |  |  |\n| Google Predictive Search Ideas Implement Structured Data\u003Cbr>Rich Snippets |  |  |\n\n\n| Task | Notes | Status |\n| --- | --- | --- |\n| Mobile First Indexing |  |  |\n| Speed Optimization |  |  |\n| Call Tracking |  |  |\n| UTM parameters\u003Cbr>Video Marketing\u003Cbr>SSL for Website |  |  |\n| Lazy Load for Speed |  |  |\n| Google Business Profile\u003Cbr>Guest Posts |  |  |\n| Earning Backlinks |  |  |\n| Create Linkable Content\u003Cbr>Reviews / Testimonials\u003Cbr>Build a Community |  |  |\n| Report Competitor Spam\u003Cbr>Core Web Vital Check\u003Cbr>HREFLang Tags |  |  |\n| Competitor Analysis\u003Cbr>Social Share |  |  |\n| Check on Dwell Time / Bounce Rate |  |  |\n\n| Task | Notes | Status |\n| --- | --- | --- |\n| Good Color |  |  |\n| Good Typography |  |  |\n| Good Elements |  |  |\n| Simplified Design |  |  |\n| Gradients |  |  |\n| Animated for the Web |  |  |\n| Icons |  |  |\n\n| Task | Notes | Status |\n| --- | --- | --- |\n| Be Newsy & Trendy |  |  |\n| Post Frequently. |  |  |\n| Interact with Posts\u003Cbr>Have a Strategy |  |  |\n| Create Unique Content\u003Cbr>Create Visuals |  |  |\n| Testimonials / Reviews |  |  |\n| Optimize your Pages |  |  |\n\n| Task | Notes | Status |\n| --- | --- | --- |\n| Compelling Headline |  |  |\n| Call to Action |  |  |\n| Targeted Content |  |  |\n| Themes / Timely Content\u003Cbr>Conversion Friendly |  |  |\n| Compliant Email List / Clean List Personalize the List\u003Cbr>Accessible Email\u003Cbr>Track Interactions\u003Cbr>Data Privacy Check\u003Cbr>Test Subject Lines |  |  |\n| Keep it Short / Sweet |  |  |\n| Design for Inboxes / Not Web\u003Cbr>Mobile Optimized |  |  |\n| Familiar Sender Name\u003Cbr>Test Send |  |  |\n| Sign Up Form |  |  |\n| Sending Rhythm |  |  |\n| Analyze your Reports |  |  |","cbCaihSLS96dFIYC","https://ap.wps.com/l/cbCaihSLS96dFIYC","pdf",2663706,13,"English","# Web Experience and Design\n## Feature checks and UI/UX\n# Technical Setup and Compliance\n## Security, compatibility, performance\n# Paid Advertising Execution\n## Targeting, tracking, testing\n# SEO and Content Strategy\n## On-page, structured data, backlinks\n# Ads and Community Growth\n## Reviews, profiles, linkable content\n# Typography and Visual Design\n## Color, elements, simplified layout\n# Content Marketing and Publishing\n## Timely posts and unique assets\n# Email Marketing\n## List hygiene, subject tests, conversions","[{\"question\":\"What website experience items are included in the checklist?\",\"answer\":\"The checklist covers consistent branding, streamlined navigation, hero text and animations, hover states, typography, whitespace/boxed elements, and illustration and icon usage.\"},{\"question\":\"Which technical and compliance tasks are listed?\",\"answer\":\"It includes ADA compliance, speed optimization, browser compatibility, mobile design, SSL certificate and website security updates, lazy loading, and version control/backups with staging and image compression.\"},{\"question\":\"What paid and SEO actions are recommended?\",\"answer\":\"Paid actions include responsive and local service ads, audience targeting, display campaign setup, ad automation, extension testing, negative monitoring, ad tracking, and A/B testing. SEO actions include structured data for rich snippets, Core Web Vitals checks, HREFLang tags, competitor analysis, backlinks, and monitoring dwell time/bounce rate.\"}]","Law Firm Marketing Template 2022 - Checklist for Web, Ads, SEO, and Email | PDF"]