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It also includes a SWOT analysis framework, a market summary covering products, competitors, geographics, demographics, needs, trends, and growth, and sections for vision via mission statement and objectives. 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This executive summary allows the potential partner or funder to understand your business before diving into the strategies and tactics to you will implement for success.  \n􀀹 Description of products and services  \n􀀹 Benefits/uses of your product or service  \n􀀹 History of your business/idea development  \n􀀹 Legal structure of your business  \no Sole proprietorship  \no Partnership  \no Corporation  \nSWOT Analysis  \nA SWOT Analysis allows you to analyze various aspects of your business endeavor as correlated to your service or product’s market, consumers, competitors, and more. The SWOT Analysis examines the Strengths, Weaknesses, Opportunities, and Threats to your business.  \n􀀹 Strengths  \no Expertise or specialized product/service  \no Competitive advantages  \no Price, value, quality  \n􀀹 Weaknesses  \no Gaps in capabilities  \no Lack of competitive strength  \no Cash flow  \n􀀹 Opportunities  \no Competitors vulnerabilities  \no Technology development/innovation  \no Niche target market  \n􀀹 Threats  \no Market demand  \no Sustaining internal capabilities  \no Sustaining financial backing  \nMarket Summary  \nThe product or service behind every business endeavor is key to the success of the business. It is critical to clearly outline the product or service, but also analyze the market. By analyzing the market you are entering, you will be able to shape your product or service based on the needs, trends, and more.  \n􀀹 Product or Service  \n􀀹 Competitors  \n􀀹 Geographics  \n􀀹 Demographics  \n􀀹 Market Needs  \n􀀹 Market Trends  \n􀀹 Market Growth  \nVision  \nCreating a strategy emerges from your mission statement and objectives. Every business should define a mission statement that captures the core of your business. Entrepreneurs must also look at what they are trying to accomplish and set objectives they will aim to meet.  \n􀀹 Mission Statement  \no Outline the What? and Why?  \no Concise  \no Outcome-oriented  \no Inclusive  \n􀀹 Objectives  \no Specific  \no Measureable  \no Achievable  \no Realistic  \no Time-bound  \nMission Statement Example: The Coca-Cola Company  \n􀁸 To refresh the world   \n􀁸 To inspire moments of optimism and happiness   \n􀁸 To create value and make a difference.  \nMarketing  \nEvery business plan should include a clearly outlined marketing plan with strategies and tactics. To begin you must clearly outline the marketing mix in order to decide the basics of your marketing strategy. A target market follows and defines your core customer base. Once you have outlined your target market and marketing mix, you can begin to outline your communications and advertising plan. The plan should include clearly set strategies and tactics you will complete in order to meet your objectives.  \n􀀹 Marketing Mix (4P’s)  \no Product  \no Price  \no Promotion  \no Place  \n􀀹 Target Market  \no Demographics  \no Psychographics  \no Geographics  \n􀀹 Communications/Public Relations  \no Strategies  \n􀂃 Ex. Placements on radio and TV  \no Tactics  \n􀂃 Ex. Pitch letters, press  \nrelease, media kit  \n􀀹 Advertising/Promotion  \no Strategies  \n􀂃 Ex. Ad placements on TV  \no Tactics  \n􀂃 Ex. Purchase placement and create ad  \nFinancial/Budget  \nManaging your finances and outlining your budget is essential. Outlining the following will help you stay on track with your finances and help you analyze your expenses and production. It is also important to take into consideration your cash flow and profit as you pitch your idea to investors and as you look into business loans and partnerships. Having professional help as you analyze your finances can be helpful.  \n􀀹 Investors/Cash Flow  \n􀀹 Monthly Expense Cash Flow  \n􀀹 Return on Investment  \n􀀹 Profit and Loss  \n􀀹 Overall Budget  \nYou can find additional help to create your own business plan [at](at www.LULAC.org/LEAresources)[ www.LULAC.org/LEAr","cbCairXkqKVku59a","https://ap.wps.com/l/cbCairXkqKVku59a","pdf",409822,"English","# Executive Summary\n## SWOT Analysis\n## Market Summary\n## Vision\n## Marketing\n## Financial/Budget","[{\"question\":\"What is the purpose of the executive summary in this business plan template?\",\"answer\":\"It outlines the overall plan so potential partners or funders can understand the business before reviewing the specific strategies and tactics to achieve success.\"},{\"question\":\"What does the SWOT Analysis section include?\",\"answer\":\"It examines Strengths, Weaknesses, Opportunities, and Threats, connected to the business’s service or product, market, consumers, and competitors.\"},{\"question\":\"What topics are covered in the marketing section?\",\"answer\":\"It covers the marketing mix (4P’s), target market details (demographics, psychographics, geographics), and communications/public relations strategies and tactics, followed by advertising/promotion strategies and tactics.\"}]","Latina Entrepreneur Academy - Sample Business Plan Template - Executive Summary | PDF",1790101674]