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You can’t go wrongwith some of Shopify’s stunninglanding pages built specifically forecommerce.  \n## Chapter 4:\n\nFurther landing page ideas  \nTake a sneak peek at what someother website and page buildingplatforms have to offer in terms oftemplates, as well as some greatlanding page designs created byManyPixels.  \n# Introduction\n\nWhat exactly is a landing page? Isit the same as a homepage? Doesit appear only on your website?  \nThe key difference between alanding page and a homepageisthe intended audience andpurpose. A homepage is used toinform people with no knowledgeof your business about what youdo. A landing page necessarilyrequires visitors to take action.  \nIn many cases, these two areessentially the same, but bearingin mind the purpose of a landingpage it’s clear to see just howmuchof a critical asset design isinthis case. Whereas long blocks oftext might be useful for someonejust looking for information, aclear layout and a smooth userexperience are vital for a high -performing landing page.  \nMarketers often create separatelanding pages for differentcampaigns, events and evensub-services or products withinthe same company (e.g. globalcorporations like Coca Cola havea separate location for eachcountry they sell their products in) .Generally, there are 3 main typesof landing pages: homepages,hero pages and product pages.  \nSo, there is a lot you can doto ensure your landing pagedoesn’t just look good, but also,completesits intended purpose. Inthis guide, you will learn what aresome of the key elements of aneffective landing page and have achance to take a look at some ofthe best landing page templatesavailable online.  \n2 Landing Page Templates Inspiration Guide  \n## Chapter 1:\n\nThe Anatomy of aHigh-PerformingLanding Page  \nLike most design projects,approaching the design of alanding page should start withresearch and planning. Thinkingabout the style and layout of yourlanding page is closely connectedto its main purpose. Here are someof the key elements you shouldconsider including.  \n3 Landing Page Templates Inspiration Guide  \n# Value proposition\n\nUnlike traditional homepages,the essential question that alanding page has to answeris: what isthe value of thisproduct/service. Usually, it alsoincludes the answer to thequestion of whois offering thisservice, but bear in mind thatit’sthe value part that comesfirst.  \nFor example, this lovely landingpage template from Wix has avery simple and effective valueproposition. Plenty of whitespace allows the text to standout, while the additional designelements (illustrations) suggestthe audience this app is meantfor—kids.  \nDesign 011  \nOf course, if you need a landingpage that will tell visitors aboutan upcoming campaign orproduct, the value propositionwill be something like “Comingsoon”. In this case, it’s veryimportant to use an attractivedesign that will spark interestand help visitors remember tocome back once the page isready.  \nThis cool page template taps into that feeling of unwrapping a present with a design that’s simple, yetincredibly effective.  \nDesign 022  \n# Hero section\n\nThe hero section of yourpage is actually the part thatcontains the value proposition.Aside from that, it usuallyincludes certain imagery thatdescribes your business well.An illustration can be a goodway to demonstrate a complextechnical process, attractivephotos of products are a greatway to get readers interested,while stock photos of peoplecan make people feel welcomeand create an approachablefeel.  \nFor example, take a look atthis page design availableon","cbCaiaJsBelrJuvS","https://ap.wps.com/l/cbCaiaJsBelrJuvS","pdf",1150215,29,"English","# Introduction\n## Chapter 1:\nThe anatomy of a high -conversion landing page\n## Chapter 2:\nWix landing page templates\n## Chapter 3:\nShopify landing pagetemplates\n## Chapter 4:\nFurther landing page ideas\n## Value proposition\n## Hero section\n## Social proof\n## Call to action","[{\"question\":\"What is the key difference between a landing page and a homepage?\",\"answer\":\"A homepage informs people who may know little about the business, while a landing page is designed for a specific audience and must require visitors to take action.\"},{\"question\":\"What should a landing page’s value proposition answer?\",\"answer\":\"It should clearly state the value of the product or service, and often who is offering it, with the value being the first priority.\"},{\"question\":\"How does social proof help improve landing page performance?\",\"answer\":\"It builds trust and creates urgency through FOMO by showing customer results or experiences, such as client numbers, testimonials, endorsements, or short videos.\"}]","Landing Page Templates Inspiration Guide - Chapter 1 - The Anatomy of a High-Performing Landing Page | PDF",1790113409,10]