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The course covers strategic sport marketing planning, sport consumers, market research, marketing mix elements (four Ps), and relevant tangible and intangible sport products. Prerequisite Kinesiology 2298A/B, learning outcomes, required materials, recommended textbook and periodicals, and a detailed grading scheme are specified.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/kin-3399g-sport-marketing-winter-2020-course-syllabus/572848/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/kin-3399g-sport-marketing-winter-2020-course-syllabus/572848.png","ImageObject",442,249,{"name":88,"@type":89},"xXChrisXx","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-20","2026-10-13",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What course topics does KIN 3399G Sport Marketing cover?","Question",{"text":108,"@type":109},"The course focuses on strategic sport marketing planning, sport consumers, market research, market segmentation, brand strategy and positioning, marketing strategies, and the four Ps of the marketing mix (product, place, price, promotion). It also addresses tangible and intangible sport products such as licensed merchandise, sponsorship, and e-sports.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What is the prerequisite for enrolling in this course?",{"text":113,"@type":109},"Enrollment requires Kinesiology 2298A/B, and students must ensure they have completed the prerequisites and not taken an anti-requisite. Students without the requisites need written approval from the course instructor, forwarded to their academic counsellor.",{"name":115,"@type":106,"acceptedAnswer":116},"How is the final grade calculated in the course evaluation?",{"text":117,"@type":109},"The syllabus specifies class participation (5%), an individual sport event analysis assignment (20%), and a midterm exam (25%). Group work includes a case analysis presentation and report (20%) and a final group project presentation and report with website/social media/marketing plan components (30%), with final grades mapped to A+ through F.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},572848,1792263705,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":76},8796112263567,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","FW19  \nWestern University Faculty of Health Sciences  \nSchool of Kinesiology  \nKIN 3399G-Sport Marketing  \nWinter 2020  \n\n| Instructor: Dr. Landy Lu\u003Cbr>Office: Arts & Humanities Bldg Rm 3B18\u003Cbr>Email: [dlu97@uwo.ca](dlu97@uwo.ca)\u003Cbr>Office Hrs: Thu 2:30-4:40pm or by appointment\u003Cbr>TAs: Tristan Tahta\u003Cbr>[ttahta@uwo.ca](ttahta@uwo.ca)\u003Cbr>Ozzy Keles\u003Cbr>[okeles@uwo.ca](okeles@uwo.ca) | Lectures: Tu 11:30am-12:30pm\u003Cbr>Th 11:30am- 1:30pm\u003Cbr>Room: Social Sciences Centre Rm 3028 |\n| --- | --- |\n\nNOTE: All course information including grades, assignment outlines, deadlines, etc. are available via OWL. Check the website regularly for course announcements.  \nCalendar Course Description (including prerequisites/anti-requisites):  \nSport is a market driven industry. Managers cannot successfully operate in the industry without a thorough understanding of the marketing concept and its linkage between customers and products. This course focuses on the strategic sport marketing planning process, the sport consumer, market research and strategies, and the elements of the marketing mix.  \nPrerequisite(s): Kinesiology 2298A/B.  \nExtra Information: 3 lecture hours.  \nYou are responsible for ensuring that you have successfully completed all course pre-requisites, and that you have not taken an anti-requisite course.  \nUnless you have either the requisites for this course or written special permission from your Dean to enroll in it, you may be removed from this course and it will be deleted from your record. This decision may not be appealed. You will receive no adjustment to your fees in the event that you are dropped from a course for failing to have the necessary prerequisites.  \nNOTE: If you wish to enrol in this course without the stated pre-requisite(s), you must obtain written approval from the course instructor. The approval should then be forwarded to your academic counsellor.  \nMy Course Description  \nSport is a market driven industry. Managers cannot successfully operate in the industry without a thorough understanding of the marketing concept and its linkage between customers and products. This course is intended to provide you with an overview of critical concepts of sport marketing and the application of these concepts to the sport industry. We will be focusing on some of the key areas of marketing: Market segmentation, market analysis, brand strategy, brand positioning, sport consumer, marketing research and strategies, and four Ps of the marketing mix—product, place, price, and promotion. The course will also cover diverse tangible and intangible products in sport such as licensed merchandise, sponsorship, and e-sports.  \nThroughout the course, you will be responsible for reading and preparing answers to several case studies that will be discussed in class.  \nLearning Outcomes/Schedule:  \n• Identify and delineate theoretical terms, concepts, and philosophies related to sport marketing. (Learn)  \n• Synthesize research and theoretical knowledge as it relates to a particular sport marketing topic/issue. (Analyze)  \n• Apply the knowledge learned in the classroom to the sport industry and real world settings. (Apply)  \n• Develop projects designed to solve current and future problems/issues in the sport industry. (Solve)  \nRequired Course Material/Text:  \nAll required readings will be posted on OWL.  \nRecommended Textbook: Mullin, B. , Hardy, S. , & Sutton, W. Sport Marketing 4th Edition  \nRecommended Periodicals: Fortune, Business Week, Team Marketing Report, Street & Smith’s Sports Business Journal, Journal of Sport Management, Sport Management Review and so on.  \nCourse Evaluation:  \n• Individual  \no Class participation (5%)  \no Sport event analysis assignment (20%)  \no Midterm exam (25%)  \n• Group  \no Group case analysis presentation and report (20%)  \no Final group project presentation and report – Website/Social Media/Marketing plan (30%)  \nFinal grade for the course will be determined using the following scale: A+ (90-100), A (80-89","cbCaiaTVUs4Tg7wU","https://ap.wps.com/l/cbCaiaTVUs4Tg7wU","pdf",263310,9,"English","# Course Information\n## Instructor and Teaching Assistants\n## Lecture Schedule and Location\n## Course Policies and Notes\n# Course Description\n## Market-Driven Sport Marketing Focus\n## Key Topics and Learning Outcomes\n# Learning Outcomes and Schedule\n# Course Materials\n# Course Evaluation and Grading\n## Individual Components\n## Group Components\n# Sport Event Analysis Assignment","[{\"question\":\"What course topics does KIN 3399G Sport Marketing cover?\",\"answer\":\"The course focuses on strategic sport marketing planning, sport consumers, market research, market segmentation, brand strategy and positioning, marketing strategies, and the four Ps of the marketing mix (product, place, price, promotion). It also addresses tangible and intangible sport products such as licensed merchandise, sponsorship, and e-sports.\"},{\"question\":\"What is the prerequisite for enrolling in this course?\",\"answer\":\"Enrollment requires Kinesiology 2298A/B, and students must ensure they have completed the prerequisites and not taken an anti-requisite. Students without the requisites need written approval from the course instructor, forwarded to their academic counsellor.\"},{\"question\":\"How is the final grade calculated in the course evaluation?\",\"answer\":\"The syllabus specifies class participation (5%), an individual sport event analysis assignment (20%), and a midterm exam (25%). Group work includes a case analysis presentation and report (20%) and a final group project presentation and report with website/social media/marketing plan components (30%), with final grades mapped to A+ through F.\"}]","KIN 3399G - Sport Marketing - Winter 2020 - Course Syllabus | PDF",1791929649]