[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-177068-105":53,"doc-detail-177068-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","key-target-audiences-event-marketing-plan","Key Target Audiences - Event Marketing Plan","","Event marketing plan template guidance focused on defining an event’s purpose, positioning, and measurable marketing goals. It instructs organisers to craft detailed primary and secondary target audiences by demographics, interests, jobs, income, and media engagement preferences. The template also supports promotional planning through early-bird, returning-attendee, regular and last-chance offers, including sponsorship and paid digital promotion considerations. 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Describe both with as much detail as possible, such as age, gender, origin, interests, and what they read or watch.",{"name":116,"@type":107,"acceptedAnswer":117},"Which promotion options are suggested in the plan?",{"text":118,"@type":110},"Use offer categories such as early bird, returning attendee, regular, last chance, flash discounts, sponsorship promotion, and paid digital promotion. The template also advises aligning promotions with budget and event cost.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},177068,1790460339,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":25,"category_name":26,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":101,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":79},962075114765,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","Event Marketing Plan \u000b(INSTRUCTIONS & SAMPLE TEMPLATE)\nThe following marketing template is a guide for event organisers, and is a tool to help you consider what marketing options there are for your event.  You can edit and adapt it to suit your own needs and incorporate your own information.\nDelete the sample answers and any sections or areas that not applicable to your event.\nEvent Overview\u000bThe first step in your event planning is understanding your event and its purpose. That includes your event type, whether in-person, virtual, or hybrid. From there, you can focus in on the details such as event name, theme, tagline, and colour scheme. This event breakdown will serve as the blueprint for your event marketing plan.\nKey Event Marketing Goals\nOutline the key goals of the event marketing plan.  Include specific goals and be as specific as possible with actual targets.  Examples below:\nAttract at least 3,000 people to the event from within the Shoalhaven and surrounding areas (within 2-3hrs drive, eg Canberra, Sydney etc).\nAchieve at least 50% return visitation (i.e. visitors from previous 3 events).\nEncourage people to stay an average of 2 nights in the Shoalhaven region.\nIncrease attendance at our event by 20% on previous year (from 1,000 to 1,200).\nIncrease participation in our sport/art/cause/charity throughout the year by at least 20%.\nGenerate greater community and business awareness leading to at least 2 new sponsors.\nIncrease ticket sales by 500 (from previous year) by increasing the number of new people attending our event.\nGenerate greater awareness of our sport/art/venue\nBroaden the type of people attending our event, with a particular focus on people who are not currently engaged with our activity/specific age groups etc.\nPromote the assets of the Shoalhaven to people outside the region.\nKey Target Audiences\nDescribe the people you want to attract to your event.   Identify your primary target audiences (i.e. the main group of people you want to attract) and your secondary target audience (the second most important group of people you want to attract).\nDescribe your audiences in as much detail as you can – e.g. age, gender, where they are from, what they like, type of jobs, income brackets, what they read/listen to/watch/engage with etc.  \u000bExamples:\nPrimary target audience: People who currently compete in our sport/activity/special interest area. The majority are aged from 18 – 55 years, 60% men, 40% women, from the Shoalhaven and surrounding areas (within a 3 hour radius of Shoalhaven), most have a passion for water sport, many are in trades with their own business.\nSecondary target audience: People who have not previously completed in our event (or possibly other events) but are currently active water sport enthusiasts.  They include people from Sydney, Canberra and regional locations across ACT and NSW, own a boat and currently water ski recreationally.\nPlan Promotions and Discounts\u000bMore than likely, you’ll create offers to entice attendees to register. These could be small promotions or large, time-based or relationship-based. First, look at the cost of your event. Is it especially high? An early bird discount can be a great way to get attendees with a tighter budget (and great planning skills) to register.\nMore than likely, you’ll create offers to entice attendees to register. These could be small promotions or large, time-based or relationship-based. First, look at the cost of your event. Is it especially high? An early bird discount can be a great way to get attendees with a tighter budget (and great planning skills) to register.\nWhat Will You Run?\nEarly Bird Promotion\nReturning Attendee Promotion\nRegular Promotion\nLast Chance Promotion\nFlash Discounts\nSponsorship Promotion\nPaid Digital Promotion\u000bIt’s easy to use primarily free modes of promotion for your event, but paid promotion is still extremely effective. It all comes down to how much money you have in the budget. If your event has a large budget and is ta","cbCaiuaZsrm8582r","https://ap.wps.com/l/cbCaiuaZsrm8582r","docx",60710,"English","# Event Overview\n# Key Event Marketing Goals\n# Key Target Audiences\n# Plan Promotions and Discounts\n# What Will You Run?\n# Paid Digital Promotion\n# Key Messages and Brand\n# Marketing Support and Partnerships\n# Marketing Activities","[{\"question\":\"How should organisers define their event overview for the marketing plan?\",\"answer\":\"Start by clarifying the event type and whether it is in-person, virtual, or hybrid, then specify the event name, theme, tagline, and colour scheme as the marketing blueprint.\"},{\"question\":\"What are primary and secondary target audiences in the template?\",\"answer\":\"Primary target audiences are the main group to attract, while secondary audiences are the second most important group. Describe both with as much detail as possible, such as age, gender, origin, interests, and what they read or watch.\"},{\"question\":\"Which promotion options are suggested in the plan?\",\"answer\":\"Use offer categories such as early bird, returning attendee, regular, last chance, flash discounts, sponsorship promotion, and paid digital promotion. The template also advises aligning promotions with budget and event cost.\"}]","Key Target Audiences - Event Marketing Plan | DOCX",1788326498]