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partial ful!llment of the requirements for Departmental Honors  \nby Ivy Summer Lumpkin  \nMay, 2012  \n\"esis written by  \nIvy Summer Lumpkin  \nApproved by  \n  , Advisor  \n  , Chair of Applied Communications  \nAccepted by  \n  , Dean, Honors College  \nTable of Contents  \nACKNOWLEDGEMENTS...........................................................................................................iv  \nTHESIS ANALYSIS......................................................................................................................... 1  \nEXECUTIVE SUMMARY..............................................................................................................7  \n\"e Company......................................................................................................................7  \n\"e Market..........................................................................................................................8  \nCompetitive Analysis.........................................................................................................8  \n\"e Product/Service...........................................................................................................9  \nValue Proposition...............................................................................................................9  \nManagement and Organization...................................................................................... 10  \nCOMPANY DESCRIPTION....................................................................................................... 11  \nDescription and Culture.................................................................................................. 13  \nIndustry.............................................................................................................................. 13  \nMission Statement............................................................................................................ 13  \nChallenges......................................................................................................................... 14  \nLong-term Plans............................................................................................................... 14  \nObjectives.......................................................................................................................... 15  \nPRODUCTS AND SERVICES..................................................................................................... 16  \nPurpose of Products and Services.................................................................................. 16  \nFeature Bene!ts................................................................................................................. 16  \nValue Proposition............................................................................................................. 17  \nFacilities............................................................................................................................. 17  \nRelated Products and Services........................................................................................ 18  \nEvent Planning Packages.............................................................................................................. 18  \n\"e Classical...................................................................................................................... 19  \n\"e Duet............................................................................................................................ 19  \n\"e Prelude....................................................................................................................... 19  \n\"e Staccato...................................................................................................................... 19  \n\"e Mezzo...................................","cbCaiuXBE6MOO9St","https://ap.wps.com/l/cbCaiuXBE6MOO9St","pdf",216441,64,"English","# ACKNOWLEDGEMENTS\n# THESIS ANALYSIS\n## EXECUTIVE SUMMARY\n## The Company\n## The Market\n## Competitive Analysis\n## The Product/Service\n## Value Proposition\n## Management and Organization\n# COMPANY DESCRIPTION\n## Description and Culture\n## Industry\n## Mission Statement\n## Challenges\n## Long-term Plans\n## Objectives\n# PRODUCTS AND SERVICES\n## Purpose of Products and Services\n## Feature Benefits\n## Value Proposition\n## Facilities\n## Related Products and Services\n## Event Planning Packages\n# INDUSTRY RESEARCH AND ECONOMICS\n## Event Planning Defined\n## Education\n## Career Launch\n## Emerging in the Industry\n## Industry Profile\n## Pay and Earnings\n## Nature of Routine\n## Primary Research\n## Interviews\n## Magazines\n# MARKETING PLAN","[{\"question\":\"What is the purpose of the document?\",\"answer\":\"It is a tentative business plan for Ivy Summer Special Events, submitted as a thesis toward Departmental Honors requirements at Kent State University Honors College.\"},{\"question\":\"Which major topics are covered in the executive summary?\",\"answer\":\"The executive summary covers the company, the market, competitive analysis, the product/service, the value proposition, and management and organization.\"},{\"question\":\"How does the plan structure the offerings and industry research?\",\"answer\":\"It defines products and services, outlines event planning packages and related categories, then expands into industry research and economics including defined industry roles, research methods, interviews, and sources such as magazines.\"}]","IVY SUMMER SPECIAL EVENTS TENTATIVE BUSINESS PLAN - thesis submitted to Kent State University Honors College | PDF",22]