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\nForeword ..................................................................................................................................3  \nValuation Synopsis: IPL and Franchisees ..........................................................................5  \nIPL as a Business and Brand ...........................................................................................................5  \nFranchisees Brand Values ............................................................................................................11  \nIPL Business Valuation Methodology ............................................................................................22  \nIPL Brand Valuation Methodology ................................................................................................23  \nCandid Conversation With Satish Menon, CEO – Punjab Kings..................................24  \nFrom Fans to Fortune: The Appeal of Sports Franchise Ownership..........................29  \nFinancial Gains .............................................................................................................30  \nBuilding Value Through Brand Equity, Reputation, and Passion ........................................31  \nDiversification of Investment Portfolio ............................................................................32  \nExpanding Markets .......................................................................................................33  \nThe Rise of Sports Investment Funds .............................................................................35  \nExit Options and Liquidity..............................................................................................37  \nConclusion ...................................................................................................................39  \nAbout Houlihan Lokey.........................................................................................................40  \nHoulihan Lokey Contacts .............................................................................................................41  \nEditorial Team .............................................................................................................................41  \nLimiting Conditions .....................................................................................................................41  \nRankings ....................................................................................................................................42  \n2  \nIPL Valuation Study 2025  \nForeword  \nDimitri Drone Managing Director and Co-Head of Corporate Valuation Advisory  \nServices  \nTomasz Stefanowski  \nManaging Director and Co-Head of Corporate Valuation Advisory Services  \nWe are excited to share the latest edition of Houlihan Lokey’s in-depth analysis of the brand valuation of the Indian Premier League (IPL) and its 10 franchise teams. As a premier global investment bank listed on the NYSE (HLI), Houlihan Lokey brings unmatched expertise in financial advisory, underpinned by a reputation for independence, global perspective, and rigorous analytical standards.  \nOur team has drawn on extensive transaction experience and deep industry knowledge to present a thorough study that goes beyond numbers. With a robust foundation in valuation principles and a strong global footprint in deal advisory, Houlihan Lokey is uniquely positioned to deliver actionable insights to clients in India and around the world.  \nIn addition to our valuation practice, our broader suite of advisory services—including mergers and acquisitions, capital solutions, and financial restructuring—ensures that our clients receive integrated and strategic solutions tailored to their business goals. Our commitment is to deliver results that go","cbCailIUZLXXRp77","https://ap.wps.com/l/cbCailIUZLXXRp77","pdf",7293507,43,"English","# Foreword\n## Valuation Synopsis: IPL and Franchisees\n## IPL as a Business and Brand\n## Franchisees Brand Values\n## IPL Brand Valuation Methodology","[{\"question\":\"What is the purpose of the IPL Valuation Study 2025?\",\"answer\":\"It provides an in-depth analysis of the brand valuation of the Indian Premier League (IPL) and its 10 franchise teams, supported by valuation principles and industry transaction experience.\"},{\"question\":\"Which company prepared the study mentioned in the foreword?\",\"answer\":\"Houlihan Lokey prepared the study, described as a premier global investment bank listed on the NYSE (HLI).\"},{\"question\":\"How does the foreword describe the IPL’s 2025 season?\",\"answer\":\"It describes the season as resilient, including a temporary suspension for safety and stability followed by a resumed schedule, ending with a final that set viewership records.\"}]","IPL Valuation Study 2025 - Brand Valuation of IPL and Franchisees - Foreword | PDF",1791838605]