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Please see the full list of conference tracks below. |\n| Background / justification of the problem | Give a clear summary of the background or context of the problem (or issue) your case is addressing. |\n| Aims and Objectives | Must contain at least one behavioural objective. Set out the aims / objectives ofthe intervention or case study you are presenting. State the behaviour or other factors that the intervention sought or is seeking to influence. |\n| Target market profile | Formative research on barriers and motivators. State the target group that is the focus of this intervention. Detail segments of the target groupselected. State the key insights from customer research that drove the approach. |\n| Strategy: covering the following headings\u003Cbr>Systematic Planning Citizen Orientation The Social Offering Competition Analysis Integrated Intervention Mix | This section must go beyond communication and promotion.\u003Cbr>State the planning process you used including any underpinning theories, process frameworks and evaluation phases.\u003Cbr>State how or ifany citizen/customer orientation has driven the approach. Include information on any competition or market analysis which was undertaken. Make clear your social marketing intervention mix (more than just a communication mix). |\n| Results and Learning | Set out the evaluation outcomes for the intervention. These must relate directly to the programme objectives. Also set out the learnings from the program, what would you do differently in the future or what recommendations do you have for anyone else wanting to do a similar intervention? |\n| Conclusions and Recommendations | Please give a clear overview / summary of the findings or results of your case and provide clear outline of any recommendations for further improvement of your project and any wider impact or insight your work may give to others. |\n| References | Please follow the referencing conventions as used by the Journal of Social Marketing. Please refer to the notes below for further details. |\n| Appendix | Include extra pages of images or other relevant material if necessary |\n\n\n| Conference Track | Description / Focus |\n| --- | --- |\n| 1. Promoting global and local health | Non-communicable and communicable disease research, |\n| and reducing the impact of disease | implementation and evaluation. Action at policy, strategy and operational |\n| through behavioural influence | programme delivery levels in both developed and developing world settings. |\n| 2. Tackling and combating mis and disinformation | Interventions, research and strategies for dealing with growing mis and disinformation and other influencing strategies designed to subvert positive social programmes. Information literacy, media regulation and online safeguarding |\n| 3. Using citizen focused design thinking, participative design, actor engagement and co-creation | Citizen insight and engagement in the deployment, implementation and evaluation of social marketing interventions. The use of design thinking, co-creation and prototyping in social marketing. Cross cultural issues. Individual, group, community, and/or organisational wellbeing. Nonmainstream communities and under-developed, developing, and non-first world societies intervention programmes and research. |\n| 4. COVID-19, lessons learned and challenges ahead | Sessions/presentations focused sharing learning from experience of dealing with the pandemic, new approaches, new theory and evaluation studies. |\n| 5. Mental health and wellbeing | Research and interventions aimed at promoting positive mental health, dealing with mental illness, stigmatisation, community well-being promotion, social capital devel","cbCaibRl9PI1Ea9l","https://ap.wps.com/l/cbCaibRl9PI1Ea9l","pdf",167553,"English","# Title of the submission\n# Conference track\n# Background / justification of the problem\n# Aims and Objectives\n# Target market profile\n# Strategy\n## Systematic Planning\n## Citizen Orientation\n## The Social Offering\n## Competition Analysis\n## Integrated Intervention Mix\n# Results and Learning\n# Conclusions and Recommendations\n# References\n# Appendix","[{\"question\":\"What should the submission title include?\",\"answer\":\"Include an explanatory title that helps delegates select sessions to attend.\"},{\"question\":\"What are the requirements for aims and objectives?\",\"answer\":\"Include at least one behavioural objective and clearly state the aims/objectives and the behaviours or factors the intervention seeks to influence.\"},{\"question\":\"What must be covered in the strategy section?\",\"answer\":\"Go beyond communication and promotion: describe the planning process (including underpinning theories/frameworks and evaluation phases), how citizen/customer orientation informed the approach, any competition or market analysis, and the social marketing intervention mix.\"}]","Intervention - Case Study: Template Guidance - Submission | PDF",1788443998]