[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-240427-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-240427-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","internal-communications-strategy-template","Internal Communications Strategy Template","","Internal Communications Strategy template provides a structured guideline for building an organization-wide communications strategy. It explains how to frame the background context, synthesize research findings into actionable conclusions, and define communication opportunities tied to identified problems. It guides audience segmentation, then translates opportunities into achievable goals using SMART objectives. The template also supports development of consistent key messages to reinforce across the strategy lifecycle, ensuring messaging alignment with organizational goals and employee needs.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/internal-communications-strategy-template/240427/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/internal-communications-strategy-template/240427.png","ImageObject",442,249,{"name":42,"@type":43},"Aurora","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-11-03","2026-09-11",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",13,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the purpose of the internal communications strategy template?","Question",{"text":63,"@type":64},"It provides guidance for structuring an internal communications strategy, including what sections to include and how to organize them logically from context to actions.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What should be included in the background section?",{"text":68,"@type":64},"The background section should provide relevant context, such as company size, vision/mission/purpose/values, current strategic objectives, and recent significant organizational changes.",{"name":70,"@type":61,"acceptedAnswer":71},"How do you turn research results into strategy outcomes?",{"text":72,"@type":64},"Use the research section to capture learnings that affect the strategy, then include the conclusions you reach based on that research rather than only listing the results.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},240427,1791739946,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":33,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":26},4810365810221,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Internal Communications Strategy template  \nWelcome to IC’s Internal Communications Strategy Template! The document provides a guideline for how to structure an internal communications strategy and what to include. While most strategy documents will include very similar things, each organization is different, so feel free to amend this template to suit your needs. You’ll find notes like this throughout with advice and tips, remember to delete them before finalizing your strategy!  \nAs a rule of thumb, each section of your strategy should be informed by those above it, taking the reader on a logical journey through your thought process starting with the context surrounding the strategy and ending with the specific actions you will take.  \nPlease note, this is a template for an overarching internal communications strategy. Try our internal communications plan template for individual projects.  \nBackground  \nThe background section provides relevant contextual information that will help the reader understand the current situation in your organization. It may seem counterintuitive to provide basic information about your organization in a (mainly) internal document, but anyone should be able to read your strategy and understand the decisions you have made. Plus you can never be certain that other team members share your understanding of the business.  \nThings you may want to include here:  \n• Size of business/number of employees/departments etc.  \n• Your organization’s Vision, mission, purpose, values etc. (Consider linking to this information if you’re unable to easily summarize it)  \n• Your organization’s current strategic objectives  \n• Recent significant organizational changes  \nResearch  \nUse the research section to include learnings that impact your strategy. For example:  \n• Internal communication survey results (past and present)  \n• Best practice/internal communication theory (You can find some of this on the IC’s website)  \nMake sure to include the conclusions you have come to based on this research, rather than simply including the results.  \nCommunications Opportunity  \nThis section ties together the contextual information from your background and the conclusions from your research to define what opportunities your strategy will address. What problems have you identified that you can resolve or improve through communications?  \nOpportunity example:  \n• Leverage new technology to expand communications reach: Employees indicated that they prefer digital communication channels in our communications survey (research). The launch of our new intranet platform (background) provides an opportunity to shift communications to a way our employees prefer.  \n• Utilize line managers as a key channel to engage employees: Line managers are proven to be key sources of information for employees, as confirmed in our internal research. By better equipping line managers they can become more effective communicators and help to distribute central messaging.  \nAudiences  \nBy segmenting the audiences within your organization you can take a more targeted approach to communications. Are there areas that have specific communication needs? Do some roles only have access to certain channels? Are there certain groups that you need to communicate with directly?  \nYour audiences could fall into categories as well, for example primary, secondary and tertiary, depending on how much time you will spend communicating with them.  \nIf you haven’t already, consider conducting an audience segmentation exercise for your organization – here’s a tool to help! Audience examples:  \n\n| Audience ID | Traits | Need to know |\n| --- | --- | --- |\n| Frontline Retail Staff | • Majority young (under 25)\u003Cbr>• Mix of part time and full time\u003Cbr>• Shift workers\u003Cbr>• Based in retail units | • How their work contributes to organizational success\u003Cbr>• Retail-related policies and procedures |\n| Executive team | • Key decision makers\u003Cbr>• Time poor\u003Cbr>• Supported by Executive Assist","cbCaieFmcuED5WSs","https://ap.wps.com/l/cbCaieFmcuED5WSs","pdf",250419,"English","# Background\n## Research\n## Communications Opportunity\n## Audiences\n## Goals and Objectives\n## Key messages","[{\"question\":\"What is the purpose of the internal communications strategy template?\",\"answer\":\"It provides guidance for structuring an internal communications strategy, including what sections to include and how to organize them logically from context to actions.\"},{\"question\":\"What should be included in the background section?\",\"answer\":\"The background section should provide relevant context, such as company size, vision/mission/purpose/values, current strategic objectives, and recent significant organizational changes.\"},{\"question\":\"How do you turn research results into strategy outcomes?\",\"answer\":\"Use the research section to capture learnings that affect the strategy, then include the conclusions you reach based on that research rather than only listing the results.\"}]","Internal Communications Strategy Template | PDF",1789161225]