[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-247389-105":53,"doc-detail-247389-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","integrated-marketing-communication-example-module-assignment-guidance","Integrated marketing communication example - module assignment guidance","","Integrated marketing communication (IMC) assignment guidance for detailing advertising and promotional activities within a marketing plan. It instructs selecting IMC options aligned to a product, service, or non-profit, and completing exactly two different advertising or promotional items. 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Select two different activities and note that “flyers” are not allowed.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What are the two main parts of the IMC assignment?",{"text":113,"@type":109},"Create a creative brief for each selected activity, then produce an example or mock-up for the activity using guidance from the referenced module materials.",{"name":115,"@type":106,"acceptedAnswer":116},"What must the creative brief include?",{"text":117,"@type":109},"Use a standard creative brief template and cover sections such as project description, objectives (SMART), target audience metrics, key message, deliverables, deadlines/mechanical requirements, and budget.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},247389,1791480811,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":73},2336478940794,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Integrated marketing communication example  \nThis is the culmination of your marketing plan and will carry more weight in the grading. In this section you will detail the advertising and promotional activities you will use in your project.  \nYou have many options regarding what IMC plans you create for your project and should select those that best fit your product/service/non-profit. You should also select those that interest you personally or professionally.  \nYou are required to complete TWO advertising or promotional IMC items for your product or service.  \nDO NOT ATTEMPT THIS UNTIL YOU HAVE COMPLETED MODULE 7! THE GRADING WILL ASSUME YOU HAVE THE KNOWLEDGE AND INFORMATION FROM THE MODULE AND ELDER CARE SCENARIO.  \nThere are two parts to your IMC assignment.  \nFirst, you will complete a creative brief for each of your activities. There is an example below.  \nSecond, you will create an example or mock-up of your activity. You will find some examples in Module Seven. These examples will not cover all the options you might select for your IMC activities. They will, however, give you some ideas regarding what is expected of you.  \nGenerally, everything you need to do can be created in PowerPoint or similar applications.  \nBE SURE THAT IF YOU USE ANY GRAPHIC PROGRAM OTHER THAN MS OFFICE YOU SUBMIT YOUR EXAMPLES OR MOCKUPS AS PDFs SO YOUR INSTRUCTOR CAN VIEW THEM.  \nNote that you are not expected to be a graphic artist or Website designer. Nor are you expected to create an entire social media campaign. You ARE expected to demonstrate that you have a basic understanding ofthe IMC activities you have selected.  \nSome IMC Options:  \nHere are just some of the options you have for an IMC activity. Select any TWO of these or add ideas of your own. You may use any one option ONCE. You must select two different activities. NO “flyers” allowed. Flyers are not marketing, they are wat you use to announce the school dance. These are ONLY suggestions – feel free to use your imagination.  \nMagazine print ad Radio ad  \nTV commercial Social media YouTube ad  \nGuerilla campaign Direct mail  \nDirect email Press release  \nOutdoor ad (billboard, bus ad, car wrap) Coupons  \nTrade show or event  \nWeb site (create your landing page)  \nRegardless of which options you select, you will be required to complete a Creative Brief using a format similar to the one below.  \nCreative briefs:  \nCreative briefs are used as a standard template to communicate between those involved in a marketing communication project. This might be between an ad agency and their client or between marketing staff members and their director. The exact information and the template will vary from organization to organization, but the one below is fairly common.  \nIn our class, you will use the brief to describe the IMC portion of your marketing plan. These will be included in your final written project and your presentation.  \nYour brief will not include the middle column.  \nThe example below is for Puppy Palace, an upscale dog daycare faculty (yes, there are such things) .  \n\n| Process Step | Description | Example |\n| --- | --- | --- |\n|  |  |  |\n| Project | What are you producing or doing? Keep this simple and short. | A 30 second video for our website and YouTube |\n| Objectives | Use the SMART model, but be brief. Be very specific. | The objective of the video is to increase our visibility and creative a differential advantage for our high-end product model. We want to |\n\n\n|  |  | increase time on-site for our website and see XXX views on YouTube. |\n| --- | --- | --- |\n| Target Audience | Use the same metrics that you used in your segmentation plan. | Our target audience for the video is upper middle to upper income, media savvy, well-educated and status conscious. These consumers see their dogs as members of the family and spend on them accordingly. |\n| Key message | What is the one true thing you want your customer to believe as a result of this IMC activity? What should they thi","cbCaipRjHdRpCaUD","https://ap.wps.com/l/cbCaipRjHdRpCaUD","pdf",155581,"English","# IMC assignment overview\n## Requirements and process\n## Creative briefs and mock-ups\n## IMC activity options","[{\"question\":\"How many IMC items must be completed, and what types are allowed?\",\"answer\":\"Complete TWO advertising or promotional IMC items. Select two different activities and note that “flyers” are not allowed.\"},{\"question\":\"What are the two main parts of the IMC assignment?\",\"answer\":\"Create a creative brief for each selected activity, then produce an example or mock-up for the activity using guidance from the referenced module materials.\"},{\"question\":\"What must the creative brief include?\",\"answer\":\"Use a standard creative brief template and cover sections such as project description, objectives (SMART), target audience metrics, key message, deliverables, deadlines/mechanical requirements, and budget.\"}]","Integrated marketing communication example - module assignment guidance | PDF",1789241526]