[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-239999-105":53,"doc-detail-239999-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","innosocial-course-module-3-tools-for-designing-a-social-enterprise-unit-31-macro-and-micro-marketing-environment","InnoSocial Course - Module 3 - Tools for designing a social enterprise - Unit 3.1 Macro and Micro Marketing Environment","","The presentation in InnoSocial Course Module 3 explains practical tools for designing a social enterprise, focusing on Unit 3.1 “Macro and Micro Marketing Environment.” It distinguishes macroenvironment external societal forces (demographic, economic, technological, political/legal, cultural) from microenvironment factors linked to customer value and operations. Key frameworks include PESTLE for macro analysis and a six-element micro-marketing environment approach covering suppliers, distributors/resellers, partners, customers, and competitors. The material is organized around definitions, templates, teaching/learning activities, and learning outcomes to support opportunity assessment and evidence-informed decisions.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/innosocial-course-module-3-tools-for-designing-a-social-enterprise-unit-31-macro-and-micro-marketing-environment/239999/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/innosocial-course-module-3-tools-for-designing-a-social-enterprise-unit-31-macro-and-micro-marketing-environment/239999.png","ImageObject",442,249,{"name":88,"@type":89},"River Wang","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the difference between the macro and micro marketing environments?","Question",{"text":108,"@type":109},"The macroenvironment refers to external societal forces beyond a company’s direct control, while the microenvironment includes internal or closely related factors that affect how the company serves customers.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does PESTLE support macro marketing environment analysis?",{"text":113,"@type":109},"PESTLE provides a structured way to examine political, economic, social, technological, legal, and environmental factors to clarify the business environment and guide planning.",{"name":115,"@type":106,"acceptedAnswer":116},"Which elements are analyzed in the micro-marketing environment tool?",{"text":117,"@type":109},"The tool covers suppliers, distributors and resellers, partners, customers, and competitors (used via a template with a set of six elements).","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},239999,1791384933,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":8},1099514067438,"https://ap-avatar.wpscdn.com/avatar/100002539ee87300030?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780474512215547542","Mainstreaming Inclusive Innovation  \nand Social Entrepreneurship  \nin Higher Education  \n2022-1-PL01-KA220-HED-000089820  \nInnoSocial Course in Inclusive Innovation and Social Entrepreneurship  \nModule 3. Tools for designing a social enterprise  \nCo-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or Fundacja Rozwoju Systemu Edukacji. Neither the European Union nor the granting authority can be held responsible for them.  \nProject Consortium  \nContent of presentation  \n\n| UNIT |  |  |\n| --- | --- | --- |\n|  | 3.1 | Macro and Micro Marketing Environment |\n|  |  |  |\n\nSocial Business Model  \n| UNIT |  |  |\n| --- | --- | --- |\n|  | 3.3 | Assessment of Opportunities and Risks |\n|  |  |  |\n\nCase study  \nUNIT 3.4  \nKey Symbols  \nDefinition/ theoretical background  \nTips  \nAdditional resources/ further reading  \nTeaching/learning activities  \nVideo  \nCase studies/good practices  \nLearning outcomes  \n\n| Module III |  |  |\n| --- | --- | --- |\n| Units/Topics 1-4: |  |  |\n| KNOWLEDGE | SKILLS | ATTITUDES |\n| The trainee will be able to:\u003Cbr>• know how to use tools like PESTLE and others for macro and micro marketing environment analysis;\u003Cbr>• understand how to design own Social Business Model;\u003Cbr>• understand the process of identifying, evaluating and controlling risks within a social enterprise creation;\u003Cbr>• know how to Use tools like SWOT analysis. | The trainee will be able to:\u003Cbr>• evaluate the factors affecting the success of social enterprise;\u003Cbr>• use the business model Canvas;\u003Cbr>• complete the task individually and to work collaboratively;\u003Cbr>• create insights and synthesize information;\u003Cbr>• develop and present arguments of identified opportunities and benefits of social business;\u003Cbr>• make evidence-informed decisions about risk management. | The trainee will be able to:\u003Cbr>• be inspired to take responsibility for addressing social and environmental challenges;\u003Cbr>• deeper understand and feel empathy towards the socially affected people;\u003Cbr>• develop problem-solving mindset;\u003Cbr>• educate greater sense of responsibility and motivation. |\n\nUnit 3.1 Macro and Micro Marketing Environment  \nCo-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or Fundacja Rozwoju Systemu Edukacji. Neither the European Union nor the granting authority can be held responsible for them.  \nMarketing environment  \nThe marketing environment is the combination of the microenvironment (internal) and macro environment (external) factors.  \nThe macroenvironment refers to the broader societal forces that impact a company's ability to operate and succeed in the market. These factors are generally beyond the company's control and can include demographic, economic, technological, political, legal, and cultural forces.  \nThe microenvironment -factors directly related to a company's ability to serve its customers. These factors are often internal to the company or closely related to the company's operations and include customers, suppliers, competitors, intermediaries, and  \nthe public. (Kotler & Armstrong, 2017) .  \nMacro Marketing Enviroment  \n Tool: PESTLE (template 1)  \nThe purpose of PESTLE is to give a clear idea about the business environment and help to planthe business by answering the questions:  \n• Political Factors. What is the country’s political situation, and how can it affect the industry?  \n• Economic Factors. What are the prevalent economic factors?  \n• Social Factors. How important is culture in the market, and what are its determinants?  \n• Technological Factors. What technological innovations are likely to pop up and affect the market structure?  \n• Legal Factors. Are there any current legislations regulating the industry, or can there be any change in the industry?  \n• Environmental Factors. What are the environmental concerns for ","cbCaicUns7jyceut","https://ap.wps.com/l/cbCaicUns7jyceut","pdf",1663745,32,"English","# Unit 3.1 Macro and Micro Marketing Environment\n## Marketing environment\n## Macro marketing environment - Tool: PESTLE (template 1)\n## Micro marketing environment - Tool: Analysis of 6 micro-marketing elements (template 2)\n## Social Business Model (Unit 3.3)\n## Case study and learning outcomes","[{\"question\":\"What is the difference between the macro and micro marketing environments?\",\"answer\":\"The macroenvironment refers to external societal forces beyond a company’s direct control, while the microenvironment includes internal or closely related factors that affect how the company serves customers.\"},{\"question\":\"How does PESTLE support macro marketing environment analysis?\",\"answer\":\"PESTLE provides a structured way to examine political, economic, social, technological, legal, and environmental factors to clarify the business environment and guide planning.\"},{\"question\":\"Which elements are analyzed in the micro-marketing environment tool?\",\"answer\":\"The tool covers suppliers, distributors and resellers, partners, customers, and competitors (used via a template with a set of six elements).\"}]","InnoSocial Course - Module 3 - Tools for designing a social enterprise - Unit 3.1 Macro and Micro Marketing Environment | PDF",1789156004]