[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253130-105":53,"doc-detail-253130-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","increase-your-return-on-advertising-spend-roas-one-pager","Increase Your Return on Advertising Spend (ROAS) - One-Pager","","Centralize advertising and conversion data to improve return on ad spend (ROAS) and gain a complete view of the marketing mix. Identify the right advertising data sources (e.g., Google Ads, Facebook Ads, LinkedIn Ads and others) and conversion sources (CRM/ERP, Salesforce, HubSpot, SAP, POS, Shopify and similar). Connect sources with proper access, select effective historical timeframes, configure schemas or reports for accurate sync, initiate historical sync, validate and standardize datasets, then compare spend against conversion metrics to pinpoint acquisition drivers.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/increase-your-return-on-advertising-spend-roas-one-pager/253130/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/increase-your-return-on-advertising-spend-roas-one-pager/253130.png","ImageObject",442,249,{"name":88,"@type":89},"Oliver","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-21","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":40},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"Which advertising data sources should teams connect to improve ROAS?","Question",{"text":108,"@type":109},"Teams typically connect 3 to 8 advertising applications. Common examples include Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Pinterest Ads, Snapchat Ads, TikTok Ads, and Twitter Ads.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What conversion data sources are needed for ROAS analysis?",{"text":113,"@type":109},"Teams usually have 1 application or database for conversion tracking. Examples include CRM/ERP systems such as Salesforce, NetSuite, HubSpot, SAP, Oracle Fusion, as well as POS and commerce platforms like Shopify, Square, and Stripe.",{"name":115,"@type":106,"acceptedAnswer":116},"How do you ensure connectors sync the correct campaign and conversion data?",{"text":117,"@type":109},"Use admin access for each source where possible, choose a historical timeframe that is recent enough to speed sync, and configure syncing correctly. For advertising, review ERD schemas or use pre-built report templates; for conversions, review ERDs to identify tables containing purchase, contract, or subscription metrics.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},253130,1791716239,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":40,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},8796095461610,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Increase your Return on Advertising Spend (ROAS) by centralizing your ad and conversion data  \nEnsure you have the complete view of your marketing mix and compare what’s driving acquisition at an efficient cost.  \nWhat data sources do you need?  \nAdvertising Data Sources  \ni.e. where you're spending money to advertise  \nYour organization likely uses 3 to 8  \nadvertising applications. Below are popular sources. Choose atleast 3 to get started.  \n Google Ads  \n Facebook Ads  \n LinkedIn Ads  \n Microsoft Ads  \n Pinterest Ads  \n Snapchat Ads  \n TikTok Ads  \n Twitter Ads  \nHow do you get started?  \nConversion Data Sources  \ni.e. where you're tracking company sales  \nYour organization likely uses 1 application or database for your conversions. Below are popular sources. Choose 1 to get started.  \nCRM ERP  \n Salesforce  NetSuite  \n HubSpot  SAP  \n Oracle Fusion  \nPOS  \n Shopify  \n Square  \n Stripe  \nFind more connectors →  \n1. Ensure the sources you plan to connect have appropriate access to all the campaigns and accounts. Use an Admin account for each source where possible.  \n2. For connectors with an option to select \"historical timeframe\", choose a more recent timeframe in order to speed up the historical sync and get to insights quicker.  \n3. For Advertising Connectors, ensure the correct data is configured to sync:  \n Schema-Based: Review the schemas within in the Entity Relationship Diagrams ( ERD) to understand which tables contain data on campaigns, ad group, ad history, organization-level tablesand more.  \n Report-based: Use a pre-built report template to get the fundamental data required for this type of analysis.  \nFacebook Ads ERD  \nStart a free 14-day trial at [fivetran.com/signup](fivetran.com/signup)  \n4. For Conversion Connectors: Review the respective ERDs to understand which tables contain the specific conversion metrics ( purchases, contracts, subscriptions) .  \nVisit our Documentation to find schemas, reports, and ERDs for each individual connector.  \n5. Initiate Historical Sync.  \n6. Validate and standardize data across each new source in the destination.  \n7. Use our free Fivetran Data Models to help with standardization of the data for each source. The ad reporting data model rolls up the data from your ads across your various channels to get a clear picture of daily spend, impressions and clicks.  \nFind more data models →  \n8. Compare campaign advertising spend data with conversion metrics to understand what is driving customers to convert ( purchase, sign-up, sign a contract, etc.) .  \nWhat's next? Check out other marketing analytics projects  \nOptimize your marketing funnel  \nAttribution analysis  \nBuild a Customer 360  \nSegmentation and personalization  \nStart a free 14-day trial at [fivetran.com/signup](fivetran.com/signup)","cbCaisFxQp0xWxSv","https://ap.wps.com/l/cbCaisFxQp0xWxSv","pdf",265594,"English","# What to centralize for ROAS\n## Advertising data sources\n## Conversion data sources\n## Connector setup and data sync steps\n## Compare spend with conversion metrics","[{\"question\":\"Which advertising data sources should teams connect to improve ROAS?\",\"answer\":\"Teams typically connect 3 to 8 advertising applications. Common examples include Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Pinterest Ads, Snapchat Ads, TikTok Ads, and Twitter Ads.\"},{\"question\":\"What conversion data sources are needed for ROAS analysis?\",\"answer\":\"Teams usually have 1 application or database for conversion tracking. Examples include CRM/ERP systems such as Salesforce, NetSuite, HubSpot, SAP, Oracle Fusion, as well as POS and commerce platforms like Shopify, Square, and Stripe.\"},{\"question\":\"How do you ensure connectors sync the correct campaign and conversion data?\",\"answer\":\"Use admin access for each source where possible, choose a historical timeframe that is recent enough to speed sync, and configure syncing correctly. For advertising, review ERD schemas or use pre-built report templates; for conversions, review ERDs to identify tables containing purchase, contract, or subscription metrics.\"}]","Increase Your Return on Advertising Spend (ROAS) - One-Pager | PDF",1789264374]