[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253334-105":53,"doc-detail-253334-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","incentivizing-lid-for-developers-a-social-marketing-report","Incentivizing LID for Developers - A Social Marketing Report","","Low Impact Development (LID) is presented as a green infrastructure approach that manages stormwater through distributed best management practices providing infiltration, filtration, and storage. The report frames Washington’s need to build green cities as growth increases polluted runoff risk and strains existing systems. It describes how Commerce, PSRC, and the BGC Advisory Committee—supported by EPA funding—engaged Cascadia to conduct social marketing research and develop guidance to incentivize developers to go above and beyond municipal permit requirements.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/incentivizing-lid-for-developers-a-social-marketing-report/253334/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/incentivizing-lid-for-developers-a-social-marketing-report/253334.png","ImageObject",442,249,{"name":88,"@type":89},"Violet","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",7,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is Low Impact Development (LID) and why is it important in Washington?","Question",{"text":109,"@type":110},"LID is a green infrastructure method for stormwater management that uses on-site natural features and distributed BMPs for infiltration, filtration, and storage. It helps protect local waterways by addressing stormwater impacts linked to growing development pressure.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the report define “going above and beyond” municipal permit requirements?",{"text":114,"@type":110},"“Above and beyond” includes using LID under size thresholds, exploring options deemed infeasible under technical criteria, using optional BMPs such as vegetated roofs, and applying bioretention or permeable pavement in certain flow-control exempt drainage basins.",{"name":116,"@type":107,"acceptedAnswer":117},"What role did Cascadia Consulting Group play in the project?",{"text":118,"@type":110},"Cascadia was hired to lead social marketing research, including producing a literature review and conducting interviews with Puget Sound municipal staff. The interview findings were used to inform the developer interview guide and related guidance for local governments.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253334,1791741467,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},4398048950312,"https://ap-avatar.wpscdn.com/avatar/400002538284de19e3c?_k=1778320343897328908","Incentivizing LID for Developers:  \nA Social Marketing Report  \nTable of Contents  \nOVERVIEW........................................................................................................................5  \nBackground............................................................................................................4  \nSocial Marketing Research Project...................................................................5  \nLITERATURE REVIEW..................................................................................................6  \nKey Findings...........................................................................................................6  \nSOCIAL MARKETING RESEARCH....................................................................9  \nMunicipal Staff Interviews...................................................................................9  \nDeveloper Interviews......................................................................................... 11  \nStrategies for Encouraging Developers to Go Above and Beyond........20  \nCONCLUSION...............................................................................................................25  \nNext Steps............................................................................................................25  \nREFERENCES................................................................................................................26  \nAPPENDIX A: LITERATURE REVIEW...............................................................29  \nAPPENDIX B: INTERVIEW GUIDES.................................................................46  \nAPPENDIX C: RECRUITMENT GUIDE.............................................................58  \nAPPENDIX D: LID HANDOUT.............................................................................62  \nOverview  \nBACKGROUND  \nLow Impact Development (LID) is a green infrastructure approach to stormwater management that integrates on-site natural features with distributed stormwater best management practices (BMPs). These LID BMPs provide infiltration, filtration, and storage of stormwater by mimicking natural hydrologic conditions. The Washington State Department of Ecology (Ecology) requires LID BMPs to be evaluated—and implemented if technically feasible—for new development and redevelopment in the majority of the cities and counties in Western Washington. Developers implement LID solutions throughout Washington State to address a variety of water quality and quantity issues related to stormwater runoff.  \nWashington’s Puget Sound region is one of America’s fastest growing areas. New development is planned to focus primarily in urban growth areas due to geographic constraints and Growth Management Act policies. While this growth brings many benefits to the region, it can also strain the environment, for example, by increasing the risk of polluted stormwater runoff that threatens local waterways. To protect the health of our streams, rivers, lakes, and the Sound, Washington must focus on building green cities that can more effectively manage stormwater runoff, while increasing density and livability for our growing population. Addressing stormwater impacts from only new development and redevelopment sites will not adequately address stormwater discharges from existing developed sites, nor protect areas providing ecological services for stormwater management.  \nWhile there have been significant contributions to advancing LID throughout the region, there is still much work to be done. Responding to this need, the Washington State Department of Commerce (Commerce) and  Puget Sound Regional Council (PSRC) convened a  Building Green Cities (BGC) Advisory Committee representing cities, counties, local developers, the environmental community, and state and federal agencies to develop strategies to incentivize developers to utilize green stormwater infrastructure, thereby going beyond the National Pollutant Discharg","cbCaic5vu6SPoRDL","https://ap.wps.com/l/cbCaic5vu6SPoRDL","pdf",1520465,63,"English","# Overview\n## Background\n## Social Marketing Research Project\n# Literature Review\n## Key Findings\n# Social Marketing Research\n## Municipal Staff Interviews\n## Developer Interviews\n## Strategies for Encouraging Developers to Go Above and Beyond\n# Conclusion\n## Next Steps\n# References\n# Appendix A: Literature Review\n# Appendix B: Interview Guides\n# Appendix C: Recruitment Guide\n# Appendix D: LID Handout","[{\"question\":\"What is Low Impact Development (LID) and why is it important in Washington?\",\"answer\":\"LID is a green infrastructure method for stormwater management that uses on-site natural features and distributed BMPs for infiltration, filtration, and storage. It helps protect local waterways by addressing stormwater impacts linked to growing development pressure.\"},{\"question\":\"How does the report define “going above and beyond” municipal permit requirements?\",\"answer\":\"“Above and beyond” includes using LID under size thresholds, exploring options deemed infeasible under technical criteria, using optional BMPs such as vegetated roofs, and applying bioretention or permeable pavement in certain flow-control exempt drainage basins.\"},{\"question\":\"What role did Cascadia Consulting Group play in the project?\",\"answer\":\"Cascadia was hired to lead social marketing research, including producing a literature review and conducting interviews with Puget Sound municipal staff. The interview findings were used to inform the developer interview guide and related guidance for local governments.\"}]","Incentivizing LID for Developers - A Social Marketing Report | PDF",1789265429,22]