[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-165675-en":3,"doc-seo-165675-105":30,"detail-sidebar-cat-1-en-105":90},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},165675,13056703019662,"Evangeline","https://ap-avatar.wpscdn.com/avatar/be000253a8e92610077?_k=1778726343310543188",1,18,"Letters","Inbound Press Release Template - Immediate Release","Inbound press release template and guidance for building a modern, easy-to-digest announcement that supports inbound PR goals. Includes a structured release format with placeholders for release date, contact details, headline and subhead, followed by recommended paragraph usage for clarity, quotes, and avoiding unnecessary fluff. Provides a promotional plan to-do list built around three campaign components—Asset, Timing, and Owner—plus answers to common PR questions such as embargo use and visual content or blog requirements.","What You’ll Find In This Inbound Press Release Template\nIn this document, you’ll find the foundations for creating a great press release. If you’re looking for additional ideas for creative replacements to the traditional press release, check out the ebook also included in this kit: The Newsworthy Guide to Inbound Public Relations.\nWhile once upon a time press releases were manipulated and “enhanced” with stylish indents, fonts, and pictures, the best press release today is simple and easy to digest. The template on the next page will effectively walk you through how to build this document. But remember, we’re living in an inbound PR world, which means your press release needs to be more than just a traditional statement. You need a modern promotional plan to distribute your press rerelease throughout the digital world.\nAfter the template, you’ll find a table of promotional plan considerations to help you launch your press release. These considerations are broken into three key components:\nAsset: When will the actual press release be complete? When will the social promotions begin? Will employees be involved with sharing? These and more are assets of your campaign that are important to take note of and execute on.\nTiming: Consider the time at which all of your assets will launch. Some companies see the greatest success by launching all materials on one day, whereas others see success through sprinkles of promotion over the course of a week or month. Hold you and/or your team to deadlines to ensure assets are completed on time and prepped for a particular launch schedule.\nOwner: If you’re working with a team of owners -- PR team, social media team, guest blogging team -- or working with yourself, it’s important you hold you or your team members accountable for the work. This also helps a manager quickly scan the promotional plan and contact the right person for any questions he/she may have.\nThe last component of this template is a special gift from our PR team: answers to your most burning PR questions. These are five questions our PR team has heard time and time again, and it’s about time someone shared the answers! Let’s jump in.\nFOR IMMEDIATE RELEASE: (DATE)\nContact Name\nOrganization (Agency or Company)\nPhone Number\nEmail\nHEADLINE (ONE LINE ONLY)\nSubhead: More Detail As Needed, One Line Only\nCity, State: Your announcement starts here, and should lead with a strong first paragraph that clarifies what you are announcing, where, and its relevance to your industry. Don’t bury the lede: doing so makes it harder on reporters to find the information they need most, so get right to it in the first paragraph.\nThe second paragraph is the best spot for quotes, but choose your quotes carefully. No reporter likes reading from a sea of people saying the same boring thing. Leverage quotes to build the importance of your story but also to shape your core messages. Whenever and wherever possible, include quotes from customers or partners who will benefit from the news, and avoid extreme exaggeration: having your CEO say that your product is the next best thing to a rocket ship is typically a very bad idea unless you are Elon Musk.\nIn the third paragraph it’s often tempting to add fluff that doesn’t need to be there. It’s also often extremely tempting to bleed over to a second page by bolstering the third paragraph with company history, lore, and supporting expert opinions. Keep in mind that the goal of the release is to provide clear, concise context on the story--you can always including more detail or links to additional testimonials in your pitch emails or on your blog. Some additional words of wisdom:\nNobody likes long blocks of content, so use bullets to your advantage to break up the text\nUse language people can actually understand. If you had to use thesaurus.com to find it, delete it\nDuring your final edit, be honest with yourself on whether or not you are truly focused on what is newsworthy about this announcement. If not, revise a","cbCaisu0CbkrmhWA","https://ap.wps.com/l/cbCaisu0CbkrmhWA","docx",176983,6,"English","en",105,"# What You’ll Find In This Inbound Press Release Template\n## Promotional Plan To-Do List\n### Answers To Your Most Burning PR Questions\n## Press Release Structure (For Immediate Release)","[{\"question\":\"Should companies use embargoed press releases?\",\"answer\":\"Embargoed releases are agreements to share a sneak peek in advance while the reporter holds the story until the scheduled date and time. They’re typically for major launches; if you’re still building reporter relationships, avoid embargoes and focus on timing, blogs, and promotional content.\"},{\"question\":\"What if there isn’t a large budget for visual content?\",\"answer\":\"Not all unique outreach requires significant design spend. Use approaches such as social posts (e.g., Tweets) or SlideShare to leverage presentation slides as an easy, shareable storytelling format.\"},{\"question\":\"Do you need to create a blog entry in addition to the press release?\",\"answer\":\"Yes, the template advises including a blog entry alongside the release to extend reach and support the overall promotional effort, even if the blog audience is not yet large.\"}]","Inbound Press Release Template - Immediate Release | DOCX",1788175126,2,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":85,"head_meta":87,"extra_data":89,"updated_unix":28},"inbound-press-release-template-immediate-release","",{"@graph":36,"@context":84},[37,53,67],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":29},"https://docshare.wps.com/template/","Template",{"item":48,"name":13,"@type":43,"position":49},"https://docshare.wps.com/template/letters/",3,{"item":51,"name":14,"@type":43,"position":52},"https://docshare.wps.com/template/inbound-press-release-template-immediate-release/165675/",4,{"url":51,"name":14,"@type":54,"author":55,"headline":14,"publisher":57,"fileFormat":60,"inLanguage":23,"description":15,"dateModified":61,"datePublished":61,"encodingFormat":60,"isAccessibleForFree":62,"interactionStatistic":63},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-08-31",true,{"@type":64,"interactionType":65,"userInteractionCount":4},"InteractionCounter",{"@type":66},"ViewAction",{"@type":68,"mainEntity":69},"FAQPage",[70,76,80],{"name":71,"@type":72,"acceptedAnswer":73},"Should companies use embargoed press releases?","Question",{"text":74,"@type":75},"Embargoed releases are agreements to share a sneak peek in advance while the reporter holds the story until the scheduled date and time. They’re typically for major launches; if you’re still building reporter relationships, avoid embargoes and focus on timing, blogs, and promotional content.","Answer",{"name":77,"@type":72,"acceptedAnswer":78},"What if there isn’t a large budget for visual content?",{"text":79,"@type":75},"Not all unique outreach requires significant design spend. Use approaches such as social posts (e.g., Tweets) or SlideShare to leverage presentation slides as an easy, shareable storytelling format.",{"name":81,"@type":72,"acceptedAnswer":82},"Do you need to create a blog entry in addition to the press release?",{"text":83,"@type":75},"Yes, the template advises including a blog entry alongside the release to extend reach and support the overall promotional effort, even if the blog audience is not yet large.","https://schema.org",{"og:url":51,"og:type":86,"og:title":14,"og:site_name":58,"og:description":15},"article",{"robots":88,"canonical":51},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":91},[92,97,102,107,112,117,122,125,130],{"id":93,"doc_module":11,"doc_module_name":46,"category_name":94,"show_sort_weight":95,"slug":96},11,"Presentations",90,"presentations",{"id":98,"doc_module":11,"doc_module_name":46,"category_name":99,"show_sort_weight":100,"slug":101},12,"Resumes",80,"resumes",{"id":103,"doc_module":11,"doc_module_name":46,"category_name":104,"show_sort_weight":105,"slug":106},14,"Invoices",70,"invoices",{"id":108,"doc_module":11,"doc_module_name":46,"category_name":109,"show_sort_weight":110,"slug":111},15,"Posters",60,"posters",{"id":113,"doc_module":11,"doc_module_name":46,"category_name":114,"show_sort_weight":115,"slug":116},16,"Social Media",50,"social-media",{"id":118,"doc_module":11,"doc_module_name":46,"category_name":119,"show_sort_weight":120,"slug":121},17,"Forms",40,"forms",{"id":12,"doc_module":11,"doc_module_name":46,"category_name":13,"show_sort_weight":123,"slug":124},30,"letters",{"id":126,"doc_module":11,"doc_module_name":46,"category_name":127,"show_sort_weight":128,"slug":129},21,"Paper Templates",5,"papers-templates",{"id":131,"doc_module":11,"doc_module_name":46,"category_name":132,"show_sort_weight":4,"slug":133},158,"General","general-158"]