[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-243608-105":53,"doc-detail-243608-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","improvement-cymru-academy-toolkit-guide-strengths-weaknesses-opportunities-threats-swot-analysis","Improvement Cymru Academy Toolkit Guide - Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis","","A SWOT analysis toolkit guide for Improvement Cymru Academy explains how to use the Strengths, Weaknesses, Opportunities, and Threats framework to understand both internal and external factors affecting projects or organisations. It covers the rationale for SWOT as a diagnostic and communication tool, provides historical background on how the acronym evolved, and outlines practical steps: defining clear objectives, involving stakeholders, gathering quantitative and qualitative evidence, and completing the SWOT matrix with structured facilitation.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/improvement-cymru-academy-toolkit-guide-strengths-weaknesses-opportunities-threats-swot-analysis/243608/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/improvement-cymru-academy-toolkit-guide-strengths-weaknesses-opportunities-threats-swot-analysis/243608.png","ImageObject",442,249,{"name":88,"@type":89},"Adam","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",13,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What does SWOT analysis help organisations and individuals understand?","Question",{"text":109,"@type":110},"SWOT analysis helps identify internal strengths and weaknesses and external opportunities and threats, supporting evaluation of the current situation and planning for future goals.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Why is it important to define the objective before starting a SWOT analysis?",{"text":114,"@type":110},"A specific, clear objective ensures the analysis focuses on the right strengths, weaknesses, opportunities, and threats, and it should be agreed and circulated before the session.",{"name":116,"@type":107,"acceptedAnswer":117},"What information should be gathered to make a SWOT analysis meaningful?",{"text":118,"@type":110},"Gather both quantitative data (measurable numerical information) and qualitative data (such as survey findings) before the session so the discussion is well informed.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},243608,1791739837,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":79},1374404737137,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Improvement Cymru Academy  \nToolkit Guide  \nStrengths, Weaknesses, Opportunities, Threats (SWOT) Analysis  \nIntroduction  \nA SWOT analysis is a framework and a diagnostic tool that is used to help you understand the external and internal factors which can influence a project or an organisation. The name is an acronym for the four elements of a SWOT analysis which are:  \n1. Strengths: These are positive contributions that have happened during the timescale of an activity/project that should be celebrated. This would include any advantages to the organisation such as upskilling, reputation, resources etc    \n2. Weaknesses: These are activities or areas that have been identified could be improved such as any gaps, inefficiencies etc    \n3. Opportunities: These offer any opportunities for improvement that will contribute to strengthening your project or organisation that you could take advantage of.  \n4. Threats: These are external factors that can negatively affect the  \nperformance or survival of project. External means that they are usually outside of the departments or organisations control.  \nStrengths and Weaknesses are seen as intrinsic within a project or organisation whereas Opportunities and Threats are seen as extrinsic factors that occur outside of the organisations control. A SWOT analysis allows you to generate information so that you can evaluate the current situation, identifying areas to improve and grow and address any challenges in achieving goals that have been created for a projector organisation.  \nRationale  \nA SWOT analysis is an opportunity for organisations to plan and make decisions to identify strengths to help achieve goals, identify weaknesses to improve, identify opportunities to create growth and to identify threats to manage the risk and minimise the impact. A SWOT analysis can help you to assess the current situation and help visualise where you want to get to in the future, it helps to generate ideas, seize opportunities and overcome challenges. It is a useful communication tool when engaging with stakeholders.  \nBackground  \nThe SWOT analysis was created in the 1960s at Stanford University by a research team led by Albert Humphrey. They used data from leading companies who were involved in long-term planning processes to create the framework. Originally, SWOT analysis was termed SOFT analysis which was an acronym for Satisfactory, Opportunity, Fault and Threat. The framework was later modified when ‘Fault’ was changed to ‘Weakness’ and then it was term ‘SWOT’ analysis. There have been variations of the acronym in some literature which include ‘WOTS up’ analysis and a‘TOWS’ analysis. The letters within the acronym are the same but the order of the letters is the difference.  \nWhen to use a SWOT Analysis  \nA SWOT Analysis can be applied to many situations and can be used for problem solving, planning, evaluating a process or product, decision making, competitor evaluation, generating ideas and solutions and workshop sessions. Whilst a SWOT analysis is mainly used by organisations, it can also be used by individuals for personal development planning.  \nHow to use a SWOT Analysis  \nStep One: Determine the objective of the SWOT analysis.  \nThe objective of the SWOT analysis could be to analysis the Strengths, Weaknesses, Opportunities, Threats for a project, production, service, department, or organisation. You will need to have a specific and clear objective before you start the SWOT analysis. When you are facilitating a SWOT analysis session, it is important that this is defined before the session takes place and is circulated before the session begins.  \nStep Two: Identify Stakeholders that will need to be involved in this analysis.  \nOne of the advantages of a SWOT analysis is that it is a quick and effective tool. However, whilst the framework may appear simple to apply, for a SWOT analysis tobe meaningful it does require significant time and resource. Undertaking a SWOT  \nanalysis is a team eff","cbCaigH8WZ5NaB02","https://ap.wps.com/l/cbCaigH8WZ5NaB02","pdf",279141,10,"English","# Introduction\n## Rationale\n## Background\n## When to use a SWOT Analysis\n## How to use a SWOT Analysis\n## Step One: Determine the objective of the SWOT analysis\n## Step Two: Identify stakeholders\n## Step Three: Gather information\n## Step Four: Complete the SWOT Analysis matrix","[{\"question\":\"What does SWOT analysis help organisations and individuals understand?\",\"answer\":\"SWOT analysis helps identify internal strengths and weaknesses and external opportunities and threats, supporting evaluation of the current situation and planning for future goals.\"},{\"question\":\"Why is it important to define the objective before starting a SWOT analysis?\",\"answer\":\"A specific, clear objective ensures the analysis focuses on the right strengths, weaknesses, opportunities, and threats, and it should be agreed and circulated before the session.\"},{\"question\":\"What information should be gathered to make a SWOT analysis meaningful?\",\"answer\":\"Gather both quantitative data (measurable numerical information) and qualitative data (such as survey findings) before the session so the discussion is well informed.\"}]","Improvement Cymru Academy Toolkit Guide - Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis | PDF",1789206258]