[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-234318-105":53,"doc-detail-234318-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","importance-and-contents-of-business-plan-a-case-based-approach","Importance and Contents of Business Plan: A Case-Based Approach","","Planning and a business plan serve as essential instruments in overall business management, covering critical aspects and key performance drivers. A business plan strengthens development and growth opportunities while helping secure additional capital and financing. The paper explains the importance and contents of business plans and provides writing rules to support effective formulation. It applies a case-based methodology with a practical example and concludes with discussion, limitations, practical implications, and future research directions.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/importance-and-contents-of-business-plan-a-case-based-approach/234318/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/importance-and-contents-of-business-plan-a-case-based-approach/234318.png","ImageObject",442,249,{"name":88,"@type":89},"Maya Linwood","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-23","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Why is planning considered a primary function of management in this paper?","Question",{"text":109,"@type":110},"Planning is described as the basis for other management functions such as organization, coordination, motivation, and control, while also reducing uncertainty by anticipating changes.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What elements does the paper say a business plan must include before starting an enterprise?",{"text":114,"@type":110},"It lists elements such as scope of action, product or service type, planned activity volume, expected profit, competition, enterprise capacity, location, and necessary cadres, plus an investment plan for financial resources.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the paper structure its research approach and final sections?",{"text":118,"@type":110},"It uses a case-based methodology that provides a practical example of a business plan, and it ends with discussion and conclusion, including limitations, practical implications, and future research avenues.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},234318,1791746849,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":47},962084928432,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","| | This Journal is available in Telkom University online Journals\u003Cbr>Jurnal Manajemen Indonesia\u003Cbr>[Journal homepage: journals.telkomuniversity.ac.id/ijm](Journal homepage: journals.telkomuniversity.ac.id/ijm) | |\n| --- | --- | --- |\n\nImportance and Contents of Business Plan: A Case-Based Approach  \nRuqayah Abdullah  \nUniversity of Miami, Coral Gables, Florida, United States  \nAbstract  \nPlanning and business plan, as its product represent essential part of the overall business management. The business plan covers all important aspects of the business and the key factors that affect its performance. The business plan is used to increase the opportunities for development, growth and raise additional capital. This paper discusses the importance of business plan, its contents and provides some rules that should be taken into consideration during its writing, etc. In this paper is used the case-based methodology, where a practical example of a business plan is provided. The paper ends with discussion and conclusion section and limitations, practical implication and future research avenues as well.  \nKeywords—Planning, Business Plan, Eentrepreneur, Marketing, Capital  \nAbstrak  \nPerencanaan dan rencana bisnis, sebagai produknya merupakan bagian penting dari manajemen bisnis secarakeseluruhan. Rencana bisnis mencakup semua aspek penting bisnis dan faktor kunci yang mempengaruhikinerjanya. Rencana bisnis digunakan untuk meningkatkan peluang pengembangan, pertumbuhan dan penambahan modal. Makalah ini membahas tentang pentingnya business plan, isinya dan memberikan beberapaaturan yang harus dipertimbangkan selama penulisannya, dll. Dalam makalah ini digunakan metodologi berbasis kasus, dimana disediakan contoh praktis dari business plan. Makalah ini diakhiri dengan diskusi dan bagian kesimpulan dan batasan, implikasi praktis dan jalan penelitian masa depanjuga.  \nKata kunci—Perencanaan, Rencana Bisnis, Pengusaha, Pemasaran, Modal  \nI. INTRODUCTION  \nUtami and Triady (2019) noted that current business condition is highly dynamic, with various turbulences occurred and changes are inevitable to be faced by companies and their people. These circumstances require from entrepreneurs to be more innovative in doing business and planning their activities in a prudent manner. Planning is the primary function of management. It represents the basis for other managerial functions, such as organization, coordination, motivation and control. Planning reduces uncertainty by anticipating changes. It urges entrepreneurs to look ahead, anticipate changes, think about the shocks of these changes, and prepare adequate responses. Planning enables and helps to reduce and eventually avoid the phenomena and activities that can lead to destruction.  \nTheoretical and empirical research proves that small business owners rarely use planning in their work. With the help of planning they will have the opportunity to solve a significant number of problems and barriers that arise during the operation of the enterprise. Every aspect of business activity should be analysed, such as marketing, production, financing, staffing, business risk, market research, products - services, competition, economic trends, etc. (Anggadwita and Yuuhaa, 2014) . Analysing these aspects would enable you to gain a clearer picture of small business. In addition to business policy and goals, the final product of the planning process is the plan.  \nThe aim of this paper is to present the importance of the business plan for the entrepreneurs, and its contentsand presentations’ suggestions as well. Business plan is one of the most important documents of the enterprise.  \nPrior to the establishment of the enterprise, the entrepreneur must design a business plan, which includes the following elements: the scope of action, the type of product or service to be produced or offered, the volume of planned activities, the expected profit, competition, capacity of the enterprise, location, necessary and ","cbCaiuwbMQiKWIYY","https://ap.wps.com/l/cbCaiuwbMQiKWIYY","pdf",994992,13,"English","# Introduction\n# Literature Review\n## Definition and importance of business plan\n## Business plan scope and components\n## Case-based practical example\n# Conclusion","[{\"question\":\"Why is planning considered a primary function of management in this paper?\",\"answer\":\"Planning is described as the basis for other management functions such as organization, coordination, motivation, and control, while also reducing uncertainty by anticipating changes.\"},{\"question\":\"What elements does the paper say a business plan must include before starting an enterprise?\",\"answer\":\"It lists elements such as scope of action, product or service type, planned activity volume, expected profit, competition, enterprise capacity, location, and necessary cadres, plus an investment plan for financial resources.\"},{\"question\":\"How does the paper structure its research approach and final sections?\",\"answer\":\"It uses a case-based methodology that provides a practical example of a business plan, and it ends with discussion and conclusion, including limitations, practical implications, and future research avenues.\"}]","Importance and Contents of Business Plan: A Case-Based Approach | PDF",1789086089]