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It aligns brand presentation by defining common language conventions and graphic identity rules, including typography and color guidance. 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It provides guidelines and templates for the design of materials. It will help IMA project a more unified image that creates instant recognition. This will significantly improve and standardize the visual presentation of IMA’s external communications. Sections of it are intended for professional graphic designers. The content can be specific and technical.  \nOUR OBJECTIVES  \n• Enhance the visibility of IMA.  \n• Improve the impact and consistency of communications across all forms of communications in U.S. and International offices.  \n• To strengthen the IMA World Health brand through increased visibility and ensure effective multi-channel communications are built and maintained.  \nUNIVERSAL STANDARDS  \nNot only written words but photos, colors, typography and layout all contribute to creating a specific image. Yet, because IMA’s work is so diversified and decentralized, IMA’s communications can look different. These practices dilute the effectiveness of our communications—and are a barrier to building a global brand.  \nWhile there is a need for flexibility and adapting communications to appeal to local cultures, and a need for highly technical communications at times, IMA has developed universal standards to ensure our communications have some basic things in common—as individual people can be extremely different but are all members of the same family.  \nThis Style Guide sets the official universal standards for design of the IMA family of communications. Ideally, people all over the world will be able to look at any communication and instantly know it was produced by IMA World Health.  \nUSING THIS GUIDE  \nThe content covers:  \nSECTION 1: BRAND SUMMARY  \nThe key points in this manual are provided at a glance in this section.  \nSECTION 2: COMMON LANGUAGE  \nGuidance on how to describe IMA World Health, abbreviations, common terms and language style.  \nSECTION 3: TYPOGRAPHY  \nColor, typography, and the placement of our IMA identity are all central to our branding. It is critical that graphic designers precisely follow these guidelines. Myriad Pro is the font for printed publications and desktop publishing. Calibri is the alternative if Myriad Pro is not available.  \nSECTION 3: GRAPHIC IDENTITY  \nThe IMA identity should be used on all visual media. Examples are illustrative, providing ideas on possible ways to brand public materials.  \n3 IMA WORLD HEALTH STYLE GUIDE  \nPhoto by Matt Hackworth/IMA  \nSECTION 4: TEMPLATES  \nThis section outlines IMA standards for professionally printed business cards and stationery, as well as Microsoft Word templates for fax covers, PowerPoint presentations, and several types of success stories. Headquarters information released to the media should use the press material templates (unless otherwise directed) .  \nSECTION 5: IMAGERY  \nTo significantly improve IMA communications, especially publications, IMA invests in professional photography and video. This section outlines desired images and adding elements of local color.  \nAll information in this manual—as well as downloadable graphics, and templates for common communicat","cbCaigAhHTL3hTIu","https://ap.wps.com/l/cbCaigAhHTL3hTIu","pdf",11373959,23,"English","# TABLE OF CONTENTS\n## SECTION 1: BRAND SUMMARY\n## SECTION 2: COMMON LANGUAGE\n## SECTION 3: GRAPHIC IDENTITY\n## SECTION 4: TEMPLATES\n## SECTION 5: IMAGERY\n## APPENDIX I\n## APPENDIX II","[{\"question\":\"What resources and templates are included for communications materials?\",\"answer\":\"It includes guidance and templates for business cards, ID badges, letterhead, press releases, success stories, slide presentations, imagery, and social media and media release materials.\"}]","IMA World Health Style Guide - 2016 | PDF",1789131893,8]