[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-573632-105":53,"doc-detail-573632-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","igcse-business-studies-cheat-sheet-mass-marketing-quality-products-delegation","IGCSE Business Studies Cheat Sheet - Mass marketing, Quality products, Delegation","","IGCSE Business Studies cheat sheet covering key exam topics and short decision-focused bullet points. It explains how mass marketing works, including economies of scale, competition, advertising costs, and the trade-offs from standardized offerings. It outlines benefits of quality products such as brand image, loyalty, reputation, and sales growth. It also summarises delegation advantages and risks, added value, internal recruitment pros and cons, plus related ideas like leasing, market segments, training methods, laissez-faire leadership, and secondary research.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/igcse-business-studies-cheat-sheet-mass-marketing-quality-products-delegation/573632/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/igcse-business-studies-cheat-sheet-mass-marketing-quality-products-delegation/573632.png","ImageObject",442,249,{"name":88,"@type":89},"OmBimo","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-16","2026-10-14",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the main advantages and risks of mass marketing?","Question",{"text":108,"@type":109},"Mass marketing can benefit from economies of scale and high total sales, and risks can be spread across different product variations. It often involves high advertising and promotion costs, and standardized products may not meet all customers’ specific needs, leading to lost sales.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does delegation benefit managers and employees?",{"text":113,"@type":109},"Delegation allows managers to focus on important management functions and can reduce mistakes by assigning tasks to subordinates. Employees may feel more important and trusted, receive opportunities to progress, and managers can measure staff success more easily.",{"name":115,"@type":106,"acceptedAnswer":116},"What is the difference between internal recruitment and external recruitment?",{"text":117,"@type":109},"Internal recruitment is quicker and cheaper than external recruitment and candidates already understand the organisation and expectations. 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By delega‐ ting , he was able to concen‐ trate his time on other important management functions.  \n• The work  \nbecomes  \nmore  \ninteresting  \nand  \nrewarding.  \n• Some may be afraid that the subordinates might fail and the manager wants to control everything by themselves.  \ndelegation (cont)  \n• Managers are less likely to make mistakes if some of the tasks are performed by their subordinates.  \n• The employee  \nfeels more  \nimportant and  \nbelieves that  \ntrust is being put  \nin them to  \nperform a job  \nwell.  \n• Some may be  \nafraid that the subordinates might fail and the  \nmanager wants to control everything by themselves.  \n• Managers can measure the success of their staff more easily. They can see how well they have done in performing the tasks delegated to them.  \n• Delegation helps to train workers and they can then make progress in the organisation. It gives them career opportunities.  \nadded value  \ncan pay other costs such as labour costs , management expenses and costs including advertising and power  \n• may be able to make a profit if these other costs come to a total that is less than the added value.  \nInternal recruitment  \n• It is quicker and cheaper than external recruitment , which may involve expensive advertising  \n• No new ideas or experience come into the business.  \n• The person also knows how the organisation works , its structure and what is expected from its employees.  \n• There may be rivalry among existing employees and jealousy towards the worker who gains promotion.  \n• The person is already known to the business and their reliability , ability and potential are known.  \n• The quality of internal candidates might be low  \n• It can be very motivating for employees to see their fellow workers being promoted – it makes them work harder if they consider that promotion is possible for them too.  \nBy HoneyP14  \n[cheatography.com/honeyp14/](cheatography.com/honeyp14/)  \nPublished 1st February , 2023. Last updated 1st February , 2023. Page 1 of 14.  \nSponsored by ApolloPad.com Everyone has a novel in them. Finish Yours!  \n[https://apollopad.com](https://apollopad.com)  \nIGCSE Business Studies Cheat Sheet  \n[by](by HoneyP14 via cheatography.com/174323/cs/36638/)[ HoneyP14](by HoneyP14 via cheatography.com/174323/cs/36638/)[ via](by HoneyP14 via cheatography.com/174323/cs/36638/)[ cheatography.com/174323/cs/36638/](by HoneyP14 via cheatography.com/174323/cs/36638/)  \nLeasing  \n\n| • The business does not have to |  | • The total cost of the leasing |\n| --- | --- | --- |\n| find a large cash sum to purchase |  | charges will be higher than |\n| the asset to start with. |  | purchasing the asset. |\n| • The care and maintenance of the asset are carried out by the leasing","cbCaiddMUBtQ2w4S","https://ap.wps.com/l/cbCaiddMUBtQ2w4S","pdf",162227,"English","# Mass marketing\n# Quality products\n# Delegation\n# Added value\n# Internal recruitment\n# Leasing\n# Market segments\n# On-the-job training\n# Laissez-faire leadership\n# Secondary research","[{\"question\":\"What are the main advantages and risks of mass marketing?\",\"answer\":\"Mass marketing can benefit from economies of scale and high total sales, and risks can be spread across different product variations. It often involves high advertising and promotion costs, and standardized products may not meet all customers’ specific needs, leading to lost sales.\"},{\"question\":\"How does delegation benefit managers and employees?\",\"answer\":\"Delegation allows managers to focus on important management functions and can reduce mistakes by assigning tasks to subordinates. Employees may feel more important and trusted, receive opportunities to progress, and managers can measure staff success more easily.\"},{\"question\":\"What is the difference between internal recruitment and external recruitment?\",\"answer\":\"Internal recruitment is quicker and cheaper than external recruitment and candidates already understand the organisation and expectations. However, it can create rivalry and jealousy, and the quality of internal candidates might be low, with fewer new ideas or experience entering the business.\"}]","IGCSE Business Studies Cheat Sheet - Mass marketing, Quality products, Delegation | PDF",1791943512]