[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-189803-105":53,"doc-detail-189803-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","icontact-email-design-mini-guide","iContact Email Design Mini Guide","","This mini-guide offers essential tips for designing effective emails, focusing on key elements that influence reader engagement and conversion. It emphasizes strategic use of navigation bars, or preferably their omission, to streamline user experience and direct focus. The guide stresses the importance of compelling calls to action, ensuring that the primary objective of the email is clear and actionable for the recipient. Visual content is highlighted as a powerful tool, recommending a 60/40 text-to-image ratio to maintain balance and utilizing images to convey messages effectively, with a crucial reminder to always include alt text for accessibility. Furthermore, the document advises on optimizing layout by minimizing the number of columns, as complex multi-column designs can hinder readability on various devices. Adhering to these principles can significantly improve email campaign performance by creating clearer, more visually appealing, and user-friendly email communications.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/icontact-email-design-mini-guide/189803/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/icontact-email-design-mini-guide/189803.png","ImageObject",442,249,{"name":88,"@type":89},"Taylor Morgan","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-02","2026-09-03",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the recommended text-to-image ratio for emails?","Question",{"text":108,"@type":109},"The guide suggests a 60/40 text-to-image ratio, emphasizing the importance of balancing visual and textual content.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Why should email designers minimize the number of columns?",{"text":113,"@type":109},"Minimizing columns helps improve readability, as multi-column layouts can be difficult for viewers to follow, especially on different screen sizes.",{"name":115,"@type":106,"acceptedAnswer":116},"How important is the Call to Action in an email?",{"text":117,"@type":109},"The Call to Action is crucial; it's the primary action you want your viewers to take, and it needs to be clear and make a strong impact.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},189803,1788399329,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":140},1099523885336,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","| \u003Cbr>2 | Navigation Bar\u003Cbr>Determine if you really need a Nav bar. Try not to use one. |\n| --- | --- |\n| \u003Cbr>3 | Call to Action\u003Cbr>Make it count. This is the action you want your viewsers to take |\n| \u003Cbr>4 | Images\u003Cbr>Say it with an image. Use 60/40 text-to-image ratio. Always include alt text. |\n| \u003Cbr>5 | Columns\u003Cbr>Minimize the number of columns. Columns can be difficult to read. |","cbCaiqRh5yTrEkMl","https://ap.wps.com/l/cbCaiqRh5yTrEkMl","pdf",2729954,25,"English","# Navigation Bar\n## Call to Action\n## Images\n## Columns","[{\"question\":\"What is the recommended text-to-image ratio for emails?\",\"answer\":\"The guide suggests a 60/40 text-to-image ratio, emphasizing the importance of balancing visual and textual content.\"},{\"question\":\"Why should email designers minimize the number of columns?\",\"answer\":\"Minimizing columns helps improve readability, as multi-column layouts can be difficult for viewers to follow, especially on different screen sizes.\"},{\"question\":\"How important is the Call to Action in an email?\",\"answer\":\"The Call to Action is crucial; it's the primary action you want your viewers to take, and it needs to be clear and make a strong impact.\"}]","iContact Email Design Mini Guide | PDF",9]