[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-571078-105":53,"doc-detail-571078-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","iab-direct-brands-report-01-the-disrupted-consumer-economy-2018-2019","IAB direct brands report 01 - The Disrupted Consumer Economy - 2018-2019","","The IAB direct brands report section titled “The Disrupted Consumer Economy, 2018-2019” examines how the consumer retail landscape has been disrupted during 2018 and how digital channels accelerated growth. It highlights projected store closures and the widening impact on malls, then quantifies the shift from brick-and-mortar to e-commerce using estimated quarterly retail sales tables and e-tail as a share of total retail sales. Sources include Cushman & Wakefield Research, Moody’s Analytics, and U.S. Census Bureau retail e-business measurement data, with supporting industry references.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/iab-direct-brands-report-01-the-disrupted-consumer-economy-2018-2019/571078/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/iab-direct-brands-report-01-the-disrupted-consumer-economy-2018-2019/571078.png","ImageObject",442,249,{"name":88,"@type":89},"Dusta123","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-20","2026-10-13",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What does the report section focus on for 2018-2019?","Question",{"text":108,"@type":109},"It focuses on how the consumer economy in retail was disrupted, emphasizing retail apocalypse dynamics and the acceleration of digital channel growth during 2018-2019.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What evidence does the section use to show the shift toward e-commerce?",{"text":113,"@type":109},"It uses estimated quarterly U.S. retail sales data and shows e-tail sales as a percent of total quarterly retail sales across multiple periods.",{"name":115,"@type":106,"acceptedAnswer":116},"Which sources are cited for the retail sales and measurement data?",{"text":117,"@type":109},"The section cites sources including Cushman & Wakefield Research, Moody’s Analytics, and U.S. Census Bureau retail e-business measurement data, along with industry references such as Internet Retailer and Nielsen.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},571078,1792432517,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},962093541925,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","the IAB direct brands report  \n How To Build a  \n21st Century Brand  \n2019-2020  \nDirect Brand Initiative Strategic Partners:  \nIndirect brand economy, 1879-2010  \n2  \npublisher  \nadvertising agency  \nfinance sourcing manufacturing logistics distribution  \nintegration  \nconsumer  \nretailer  \nDirect brand economy, 2010 +  \n3  \nconsumer  \nproduct  \nservices  \nIdentity  \ncommunity  \ndata  \nanalytics  \nprogrammatic  \nstorytelling  \nretailing  \nmeasurement  \nbrand  \nproduction stack  \nattention stack  \nfulfillment stack  \ndata stack  \nThe IAB direct brands report  \n01 .The Disrupted Consumer Economy, 2018-2019  \n2018 was peak retail apocalypse…  \n6  \nSource: Cushman & Wakefield Research and Moody’s Analytics  \n[https://sourcingjournal.com/topics/business-news/retail-apocalypse-2018-cushman-wakefield-prediction-76866/](https://sourcingjournal.com/topics/business-news/retail-apocalypse-2018-cushman-wakefield-prediction-76866/)[ ](https://sourcingjournal.com/topics/business-news/retail-apocalypse-2018-cushman-wakefield-prediction-76866/)[https://money.cnn.com/2017/12/26/news/companies/retail-toughest-year-store-closings/index.html](https://money.cnn.com/2017/12/26/news/companies/retail-toughest-year-store-closings/index.html)  \n[http://time.com/4865957/death-and-life-shopping-mall/](http://time.com/4865957/death-and-life-shopping-mall/)  \n• More than 12,000 stores were projected to close in 2018—up from roughly 9,000 in 2017, and the largest number of closures in U.S. history, according to Cushman & Wakefield  \n• 2017 retail closures were ~4x 2016 closures  \n• By 2022, analysts estimate that 1 out of every 4 malls in the U.S. could be out of business  \n...while growth in digital channels accelerated  \nTable 1. Estimated Quarterly U.S. Retail Sales: Total E-commerce1  \n(Estimates are based on data from the Monthly Retail Trade Survey and administrative records. Unless otherwise specified, all estimates are revised based on the 2016 Annual Retail Trade Survey. )  \n3rd quarter e-tail sales=$131B or 9.8% total sales  \n7  \nA decade of steady, uninterrupted brick-and-mortar transition to e-tail  \nEstimated Quarterly U.S. Retail E-commerce Sales as a Percent of Total Quarterly Retail Sales: 1st Quarter 2009 – 3 rd Quarter 2018  \nAdjusted:  \nE-Retail Q3: $130 .9Bil +3 . 1% over Q2  \nAnd y/y Q3 +14 .5%  \nTotal Retail Q3: $1340 .2Bil +9 over Q2  \nAnd y/y Q3 +5.3  \nThe Quarterly Retail E-Commerce sales estimate for the fourth quarter of 2018 is scheduled for release on February 20, 2019 at 10:00 A. M. EST. For information, including estimates from 4th quarter 1999 forward, visit the Census Bureau's Web site at [http://www.census.gov/retail. For additional](http://www.census.gov/retail. For additional)[ ](http://www.census.gov/retail. For additional)information about Census Bureau e-business measurement programs and plan visit [https://www.census.gov/programs-surveys/e-stats.html](https://www.census.gov/programs-surveys/e-stats.html).  \n* The 90% confidence interval includes zero. The Census Bureau does not have sufficient statistical evidence to conclude that the actual change is different from zero.  \n 8  Source: [https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf](https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf)  \nDigital shopping’s retail share grew 2.5x in a decade  \n9  \neCommerce as a Percent of Total Retail Sales  \n2007  \n$136B  \n5%  \n9…  \n$2,535B  \nSource: Internet Retailer, U.S. Commerce Dept. [https://www.digitalcommerce360.com/article/e-commerce-sales-retail-sales-ten-year-review/](https://www.digitalcommerce360.com/article/e-commerce-sales-retail-sales-ten-year-review/)  \n 2007 :   \n 5.1%   \n2012:  \n7.9%  \n2017:  \n13.0%  \n2017  \n13%  \n8…  \n$3,496B  \nAcross categories, digital retail $ growth vastly exceeds brick-and-mortar  \nAbsolute Dollar Growth  \nFMCG categories are seizing outsized growth from e-commerce  \n10  \nSource: Nielsen, 2017. [https://www.nielsen.com/us/en/insights/reports/2017/total-consumer-rep","cbCaigat0xkWaBjY","https://ap.wps.com/l/cbCaigat0xkWaBjY","pdf",9674621,71,"English","# The Disrupted Consumer Economy, 2018-2019\n## Retail apocalypse and store closures (2018-2019)\n## Growth in digital channels and e-tail share\n## Quarterly retail sales estimates and sourcing\n## Cross-category digital retail growth","[{\"question\":\"What does the report section focus on for 2018-2019?\",\"answer\":\"It focuses on how the consumer economy in retail was disrupted, emphasizing retail apocalypse dynamics and the acceleration of digital channel growth during 2018-2019.\"},{\"question\":\"What evidence does the section use to show the shift toward e-commerce?\",\"answer\":\"It uses estimated quarterly U.S. retail sales data and shows e-tail sales as a percent of total quarterly retail sales across multiple periods.\"},{\"question\":\"Which sources are cited for the retail sales and measurement data?\",\"answer\":\"The section cites sources including Cushman \\u0026 Wakefield Research, Moody’s Analytics, and U.S. Census Bureau retail e-business measurement data, along with industry references such as Internet Retailer and Nielsen.\"}]","IAB direct brands report 01 - The Disrupted Consumer Economy - 2018-2019 | PDF",1791886003,25]